Summary
Overview
Work History
Education
Skills
SOFTWARE
Accomplishments
Timeline
Generic

Michelle Pepe

NJ

Summary

Seasoned social media strategist with 7 years of success in crafting on-brand marketing content for existing and new social audiences. With both agency and in-house experience, I've worked with top tier brands like Hulu, HBO, Apple TV, Showtime, EXPRESS and YouTube. I can always find the story through the data and am obsessed with brands who have a creator-first mindset.

Overview

7
7
years of professional experience

Work History

Social Media Manager (Freelance)

Twenty6 Communications
12.2022 - Current
  • Manage 3-5 brands across Instagram, TikTok and Facebook at one time, resulting in a 67,500% increase in followers over 90 days.
  • Perform monthly reporting for all brands, social auditing, posting and community engagement.
  • TikTok and Instagram content creation and video editing, resulting in a 162% increase in reach on Instagram specifically.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility and drive higher engagement.
  • Manage client relationships, lead strategic discussions, and presenting strategy decks and reports.

Sr. Social Media Specialist

EXPRESS
05.2021 - 06.2024
  • Managed social channels under Express including Instagram, Facebook, TikTok, X, YouTube, and Threads
  • Managed all editorial social calendars and publishes content daily
  • Supervised Community Management and Customer Care team to ensure high response rate and authenticity in responses
  • Led analytical reporting for organic social on a weekly, monthly and quarterly basis
  • Presents findings to executive leadership with actionable insights
  • Refined Instagram and Facebook social strategies, resulting in 16M video views in Q3 '23 and a combined +75% in audience growth
  • Developed the TikTok Strategy and Brand POV, resulting in over 500K organic video views in fiscal Q3 '23
  • Advocated for social strategy as the creative & paid social liaison, Sprout (reporting & publishing vendor) relationship owner, and DEI lead
  • Presented one-off social strategy for activations and events to executive leadership
  • Developed strategy and led the charge for IRL activations, talent shoots and in-store events
  • Assisted and at times executes social content capture for brand channels.

Social Media Manager, Producer & Intern

GLOW
09.2017 - 05.2021
  • Crafted social strategies for entertainment clients and executed campaigns across social
  • Executed community management across clients on social and led the engagement strategy to achieve campaign objectives
  • Established and maintain relationships with clients including HBO, Apple TV Hulu, Warner Media, Showtime, YouTube Premium, TBS, Westminster Kennel Club
  • Executed weekly, monthly and end-of-season reporting to be presented to entertainment clients
  • Led live-tweeting and war room initiatives for high profile campaign launches
  • Provided boots on the ground live event and red carpet coverage, supporting senior staff with run of show planning
  • Worked directly with clients to ensure we are optimized to meet their business objectives, as well as foster and nurture a healthy partnership.

Education

Bachelor of the Arts in Communication and Media -

Montclair State University

Skills

  • Social Strategy
  • Social Media Analytics & Reporting
  • Content Creation
  • Live Event Social Coverage
  • Project Management
  • Social Media Management
  • Community Management
  • Content Strategy

SOFTWARE

Proficient in: Sprout, Khoros, Curalate (Bazaar Voice), ListenFirst, Asana, Jira, Canva, Caput, G-Suite, Microsoft Suite 

Accomplishments

    Listed in AdWeek’s roundup of 45 People Behind Your Favorite Accounts for her work with The Westminster Kennel Club.

    Shorty Awards – Winner, Best in Pets and Animals, The Westminster Kennel Club Dog Show (2018, 2019)

    Shorty Awards – Winner, Overall Facebook Presence – The Handmaid’s Tale (2018)

Timeline

Social Media Manager (Freelance)

Twenty6 Communications
12.2022 - Current

Sr. Social Media Specialist

EXPRESS
05.2021 - 06.2024

Social Media Manager, Producer & Intern

GLOW
09.2017 - 05.2021

Bachelor of the Arts in Communication and Media -

Montclair State University

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Michelle Pepe