Summary
Overview
Work History
Education
Skills
Timeline
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Michelle Perkins

Kinnelon,NJ

Summary

Recent graduate with a background in behavioral health and marketing research, and content creation. Skilled in brand strategy development and consumer behavior research. I excel in translating data into actionable insights. My strong communication and collaboration abilities drive successful outcomes in team environments, enhancing client engagement and satisfaction. Seeking an opportunity to contribute to health marketing campaigns that educate, engage, and inspire.

Overview

7
7
years of professional experience

Work History

Behavioral Health Technician

Connect ABA + Therapy
01.2025 - Current
  • Use data driven behavioral tracking program to record information about client's behaviors, environment, and interventions during sessions to make informed decisions, track progress, and adjust ABA therapy strategies.
  • Translate clinical observations and data into actionable plans, aligning closely with user experience thinking in marketing.
  • Communicate client progress and insights to clinical team, enhancing outcome through collaboratives strategies.


Teacher Assistant/Special Education Substitute Teacher

Prince William County Public Schools
12.2023 - 01.2025
  • Supported behavior development and skill-building in students, paralleling strategies used in public health messaging.
  • Facilitated classroom activities and material to insure clarity and understanding - skills transferable to marketing.

Coach

F45 Training
08.2024 - 12.2024
  • Delivered motivational messaging and coaching to support health goals, mirroring health promotional messaging strategies.
  • Maintained brand consistency in fitness coaching, aligning with company image and health values.
  • Facilitated member engagement and retention through personalized communication.

Health Marketing and Research Intern

Daylyy
05.2024 - 08.2024


  • Produced engaging Instagram and TikTok content to enhance brand presence and promote authentic and unfiltered social media content in real-time.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Conducted consumer behavior research.
  • Managed influencer outreach content to build brand partnerships and boost audience engagement.


Behavioral Health Associate

We Rock the Spectrum
05.2023 - 07.2023
  • Led interactive summer wellness classes (art, yoga, music), applying behavioral based programming to engage youth.
  • Collaborated on socialization workshops, aligning group education tactics with communication principles.

Pro Shop Operations Assistant

Stonewall Golf Course
10.2018 - 07.2023
  • Solved problems timely and effectively, ensuring customer satisfaction.
  • Delivered customer service and coordinated special events, using communication and organization to enhance client experiences.


Education

Bachelor of Science - Health Studies And Physical Movement

East Carolina University
Greenville, NC
12-2024

Skills

  • Brand Strategy Development
  • Social Media Content Creation (Instagram, TikTok)
  • Consumer Behavior and Health Research
  • Campaign Planning & Outreach
  • Email Marketing
  • Verbal and Written Communication
  • Behavioral Insight and Data Interpretation
  • Team Collaboration and Coaching
  • Conflict de-escalation
  • Active listening
  • Documentation skills

Timeline

Behavioral Health Technician

Connect ABA + Therapy
01.2025 - Current

Coach

F45 Training
08.2024 - 12.2024

Health Marketing and Research Intern

Daylyy
05.2024 - 08.2024

Teacher Assistant/Special Education Substitute Teacher

Prince William County Public Schools
12.2023 - 01.2025

Behavioral Health Associate

We Rock the Spectrum
05.2023 - 07.2023

Pro Shop Operations Assistant

Stonewall Golf Course
10.2018 - 07.2023

Bachelor of Science - Health Studies And Physical Movement

East Carolina University

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Michelle Perkins