Michelle Peterson
Springville
Summary
Dynamic CEO with a strategic vision, driving growth at B.POETIC through operational excellence and innovative initiatives. Proven ability to enhance customer engagement and optimize inventory management, resulting in improved profit margins. Inspirational leader skilled in relationship building and team development, fostering a culture of collaboration and success.
Overview
26
26
years of professional experience
Work History
CEO
B.POETIC
10.2021 - 12.2025
- Developed and implemented strategic plans to enhance organizational performance and drive growth.
- Custom designed window and retail displays, through custom art pieces, and hand crafted visual displays, featured for seasons and monthly sales events.
- Analyzed market trends to inform purchasing decisions and optimize inventory levels.
- Collaborated with suppliers to negotiate pricing and secure favorable terms for new collections.
- Developed seasonal buying strategies that aligned with brand vision and sales forecasts.
- Reviewed product samples and provided constructive feedback to design teams for improvement.
- Streamlined ordering processes, enhancing efficiency in procurement operations across multiple categories.
- Collaborated with buyers for special events and seasonal promotions to maintain adequate product stock and drive sales.
Manager
Alice Lane Home Collection
06.2014 - 10.2019
- Managed relationships with key vendors to ensure timely delivery of products and materials.
- Led cross-functional meetings to align buying strategies with marketing and merchandising initiatives.
- Developed comprehensive project plans to streamline workflow and enhance team collaboration.
- Championed exceptional customer service practices that resulted in numerous repeat clients and referrals.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Directed daily operations to enhance customer satisfaction and store performance.
- Implemented inventory management systems to optimize stock levels and reduce waste.
- Developed staff training programs to improve product knowledge and sales techniques.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
Event Manager
Culinary Crafts
06.2010 - 08.2014
- Trained staff on proper food handling techniques to enhance operational efficiency.
- Coordinated scheduling and staffing to maintain optimal kitchen workflow and productivity.
- Assisted in menu planning, focusing on seasonal availability and cost-effectiveness of ingredients.
- Led team meetings to address challenges, share best practices, and promote a cohesive work environment.
- Managed daily operational tasks such as staff scheduling, budgeting, ordering supplies, and quality assurance checks.
- Enhanced customer satisfaction by implementing new food safety protocols and ensuring proper food handling procedures.
- Collaborated with other department managers to create cross-functional promotions and special events that boosted sales revenue.
Marketing Coordinator
The Ohio State University Department Of Design
05.2000 - 02.2003
- Coordinated marketing campaigns to enhance brand visibility and student engagement.
- Developed content for social media platforms, increasing audience interaction.
- Assisted in organizing design workshops and events to promote department initiatives.
- Collaborated with faculty to create promotional materials for academic programs.
- Implemented email marketing strategies to effectively reach prospective students.
- Managed departmental website updates, ensuring accuracy and relevancy of information.
- Developed visually engaging marketing materials to support product launches and promotions.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Planned and executed internal and external marketing events.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
Education
Bachelor of Science - Communications, Business Marketing
The Ohio State University
Columbus, Ohio, OH05.2002
Skills
- Effective decision making
- Operational excellence
- Customer focus
- Strategic visioning
- Inspirational leadership
- Relationship and team building
- Leadership and people development
- Client engagement
- Operations management
- Planning and coordination
- Staff management
Accomplishments
Women of Excellence Award 2002
Founder of New Roots Foundation 2006
Timeline
CEO
B.POETIC
10.2021 - 12.2025
Manager
Alice Lane Home Collection
06.2014 - 10.2019
Event Manager
Culinary Crafts
06.2010 - 08.2014
Marketing Coordinator
The Ohio State University Department Of Design
05.2000 - 02.2003
Bachelor of Science - Communications, Business Marketing
The Ohio State University