Summary
Overview
Work History
Education
Skills
Accomplishments
Technical Skills
Digital Marketing Expertise
Websites
References
Timeline
Generic

Michelle Pokodner

Edina,MN

Summary

Proven educational leader and digital marketing expert, recognized for driving engagement and enhancing reading proficiency through innovative strategies. I completed the University of Minnesota Digital Marketing Certificate Program, leveraging my content development and marketing analytics expertise. My expertise in curriculum, assessment, and data-driven instruction across multiple grade levels in various school districts makes me an ideal candidate for marketing educational products and implementing professional development to improve and sustain stakeholder relationships.

Overview

3
3
years of professional experience

Work History

Sixth Grade Reading and Language Arts Interventionist

Burnsville-Eagan-Savage School District 191
01.2024 - Current
  • Led digital content creation for student engagement, increasing reading proficiency through targeted online interventions
  • Analyzed performance data to optimize learning outcomes and engagement metrics
  • Integrated educational technology platforms to enhance student learning experience

Digital Marketing Projects

University of Minnesota Digital Marketing Certificate Program
01.2023 - 01.2024
  • Developed comprehensive digital marketing strategies achieving 102% grade average across all projects
  • Created and optimized multi-channel campaigns across Google Ads, Meta, and LinkedIn platforms
  • Executed retargeting campaigns with detailed audience segmentation and conversion tracking
  • Designed automated marketing workflows for lead nurturing and conversion optimization
  • Built and optimized WordPress websites incorporating SEO best practices

Fifth Grade Language Arts Teacher

Eden Prairie Public Schools
01.2022 - 01.2023
  • Improved MCA reading pass rates by 20% through data-driven intervention strategies
  • Created digital learning resources optimized for student engagement
  • Implemented educational technology solutions to support differentiated learning

Education

Science of Reading Certificate -

University of Minnesota
02.2025

Digital Marketing Certificate -

University of Minnesota
12.2023

M.A. - Curriculum & Instruction

Loyola University
12.2020

B.A. - Elementary Education

Towson University
12.2014

Skills

  • Content Development Strategy
  • Campaign Management
  • Marketing Analytics
  • Marketing Process Optimization
  • Search Engine Optimization
  • Web Development
  • Digital Marketing Platforms
  • Content Tools
  • Data Analytics Tools
  • Educational Technology Integration
  • Continuous professional development
  • Organizational skills
  • Strategic planning
  • Resource navigation
  • Multicultural competence
  • Assessments
  • Leadership
  • Individualized support
  • Progress monitoring

Accomplishments

  • Developed and executed digital marketing campaigns with measurable ROI
  • Created comprehensive SEO strategies resulting in improved website performance
  • Implemented data-driven marketing automation workflows
  • Integrated educational technology solutions improving student engagement by 20%

Technical Skills

Google Analytics 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, WordPress, Canva, MailChimp, Google Analytics, Meta Insights, SEO Tools, Canvas, Schoology, Google Classroom, Amplify, DreamBox, Edmentum, LexiaCore5

Digital Marketing Expertise

Developed SEO-optimized content across multiple platforms, including blogs, social media, and websites, Executed multi-platform social media campaigns with demonstrated ROI tracking, Proficient in Google Analytics 4, Google Ads, and social media analytics tools, Experience with CRM systems, lead nurturing workflows, and audience segmentation, Conducted comprehensive technical SEO audits and managed Google Ads campaigns, Created and optimized WordPress sites focusing on UX/UI best practices

References

References available upon request.

Timeline

Sixth Grade Reading and Language Arts Interventionist

Burnsville-Eagan-Savage School District 191
01.2024 - Current

Digital Marketing Projects

University of Minnesota Digital Marketing Certificate Program
01.2023 - 01.2024

Fifth Grade Language Arts Teacher

Eden Prairie Public Schools
01.2022 - 01.2023

Science of Reading Certificate -

University of Minnesota

Digital Marketing Certificate -

University of Minnesota

M.A. - Curriculum & Instruction

Loyola University

B.A. - Elementary Education

Towson University
Michelle Pokodner