Michelle Pokodner
Edina,MN
Summary
Proven educational leader and digital marketing expert, recognized for driving engagement and enhancing reading proficiency through innovative strategies. I completed the University of Minnesota Digital Marketing Certificate Program, leveraging my content development and marketing analytics expertise. My expertise in curriculum, assessment, and data-driven instruction across multiple grade levels in various school districts makes me an ideal candidate for marketing educational products and implementing professional development to improve and sustain stakeholder relationships.
Overview
3
3
years of professional experience
Work History
Sixth Grade Reading and Language Arts Interventionist
Burnsville-Eagan-Savage School District 191
01.2024 - Current
- Led digital content creation for student engagement, increasing reading proficiency through targeted online interventions
- Analyzed performance data to optimize learning outcomes and engagement metrics
- Integrated educational technology platforms to enhance student learning experience
Digital Marketing Projects
University of Minnesota Digital Marketing Certificate Program
01.2023 - 01.2024
- Developed comprehensive digital marketing strategies achieving 102% grade average across all projects
- Created and optimized multi-channel campaigns across Google Ads, Meta, and LinkedIn platforms
- Executed retargeting campaigns with detailed audience segmentation and conversion tracking
- Designed automated marketing workflows for lead nurturing and conversion optimization
- Built and optimized WordPress websites incorporating SEO best practices
Fifth Grade Language Arts Teacher
Eden Prairie Public Schools
01.2022 - 01.2023
- Improved MCA reading pass rates by 20% through data-driven intervention strategies
- Created digital learning resources optimized for student engagement
- Implemented educational technology solutions to support differentiated learning
Education
Science of Reading Certificate -
University of Minnesota
02.2025
Digital Marketing Certificate -
University of Minnesota
12.2023
M.A. - Curriculum & Instruction
Loyola University
12.2020
B.A. - Elementary Education
Towson University
12.2014
Skills
- Content Development Strategy
- Campaign Management
- Marketing Analytics
- Marketing Process Optimization
- Search Engine Optimization
- Web Development
- Digital Marketing Platforms
- Content Tools
- Data Analytics Tools
- Educational Technology Integration
- Continuous professional development
- Organizational skills
- Strategic planning
- Resource navigation
- Multicultural competence
- Assessments
- Leadership
- Individualized support
- Progress monitoring
Accomplishments
- Developed and executed digital marketing campaigns with measurable ROI
- Created comprehensive SEO strategies resulting in improved website performance
- Implemented data-driven marketing automation workflows
- Integrated educational technology solutions improving student engagement by 20%
Technical Skills
Google Analytics 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, WordPress, Canva, MailChimp, Google Analytics, Meta Insights, SEO Tools, Canvas, Schoology, Google Classroom, Amplify, DreamBox, Edmentum, LexiaCore5
Digital Marketing Expertise
Developed SEO-optimized content across multiple platforms, including blogs, social media, and websites, Executed multi-platform social media campaigns with demonstrated ROI tracking, Proficient in Google Analytics 4, Google Ads, and social media analytics tools, Experience with CRM systems, lead nurturing workflows, and audience segmentation, Conducted comprehensive technical SEO audits and managed Google Ads campaigns, Created and optimized WordPress sites focusing on UX/UI best practices
References
References available upon request.
Timeline
Sixth Grade Reading and Language Arts Interventionist
Burnsville-Eagan-Savage School District 191
01.2024 - Current
Digital Marketing Projects
University of Minnesota Digital Marketing Certificate Program
01.2023 - 01.2024
Fifth Grade Language Arts Teacher
Eden Prairie Public Schools
01.2022 - 01.2023
Science of Reading Certificate -
University of Minnesota
Digital Marketing Certificate -
University of Minnesota
M.A. - Curriculum & Instruction
Loyola University
B.A. - Elementary Education
Towson University
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