Michelle Posig
Summary
Dynamic sales leader with a proven track record, excelling in sales pipeline optimization and customer relationship management. Achieved significant revenue growth by implementing strategic plans and fostering long-term client relationships. Skilled in negotiation and conflict resolution, driving team performance and enhancing brand visibility through innovative marketing strategies.
Overview
12
12
years of professional experience
Work History
Director of Sales
Ciel Shorewood LLC
02.2025 - Current
- Cultivate relationships with prospective residents, their families, referral sources, & community partners through networking, outreach, trade shows, and personalized communication
- Develop & execute strategic sales & marketing plan to drive occupancy & revenue growth
- Conduct regular market analysis & competitor research to identify opportunities for differentiation and growth
- Collaborate with the executive team to develop pricing strategies, promotional campaigns & other initiatives to drive sales & enhance the communities reputation.
- Coordinate events & seminars to raise awareness of the community
- Participate in industry conferences, trade shows, and networking events to stay abreast of industry trends
- Collaborate with operations team to ensure a seamless transition for new residents & maintain high levels of satisfaction
- Maintain compliance with all relevant regulations and guidelines governing senior living communities, including fair housing laws & marketing regulations
- Monitor and evaluate sales & marketing efforts, adjusting strategies as need to optimize results and drive continuous improvement
Director of Sales & Marketing
Riverview Village
06.2022 - 02.2025
- Develop & execute strategic plan to achieve occupancy goals & maximize revenue
- Lead resident recruitment process by establishing meaningful relationships with prospects and their families
- Manage admission / assessment process
- Increased occupancy from 50% to 100% with a waitlist
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Director of Sales & Marketing
Wright House Senior Living
12.2019 - 12.2022
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Established new distribution channels, expanding the company''s reach into untapped markets.
Community Relations
Wilson Commons
01.2013 - 12.2019
- Managed conflict resolution among tenants, maintaining a peaceful living environment and fostering positive community relations.
- Strengthened community relations through participation in public outreach events
- Organized resident meetings for issues such as crime watch and community relations.
- Fostered positive community relations through participation in public education events.
- Contributed to positive community relations by participating in public outreach events showcasing the facility''s environmental stewardship efforts.
- Enhanced community relations through regular outreach events, public meetings, and social media engagement.
- Strengthened community relations through outreach efforts and partnership development.
Residence Sales Manager
Assisted Living Concepts
01.2013 - 12.2013
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Education
Bachelor of Arts - Management & Communications
Concordia University
Mequon, WI Skills
- Sales pipeline optimization
- Pricing analysis
- Customer relationship management
- Lead generation
- Team leadership
- Networking skills
- Sales forecasting
- Cold calling
- Cultivating accounts
- Skilled in establishing growth plans
- Pipeline development
- Competitive analysis
- Revenue forecasting
Affiliations
- Member of Milwaukee Falls Coalition
- Member of Milwaukee Senior Network Group
- Founder of Northshore Senior Living Sales Directors Networking Group
- Member of Shorewood Chamber of Commerce
- Member of Shorewood Historical Society
- Member of Shorewood BID
- Member of Ozaukee Networking Group
Timeline
Director of Sales
Ciel Shorewood LLC
02.2025 - Current
Director of Sales & Marketing
Riverview Village
06.2022 - 02.2025
Director of Sales & Marketing
Wright House Senior Living
12.2019 - 12.2022
Community Relations
Wilson Commons
01.2013 - 12.2019
Residence Sales Manager
Assisted Living Concepts
01.2013 - 12.2013
Bachelor of Arts - Management & Communications
Concordia University
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