Summary
Overview
Work History
Education
Skills
Timeline
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Michelle Poulin

Michelle Poulin

Denver,CO

Summary

Experienced Marketing Sales Consultant with a proven track record of delivering strategic marketing solutions and driving measurable results for clients across diverse industries. Armed with a comprehensive understanding of market trends, consumer behavior, and digital marketing strategies, excel in developing customized marketing plans that align with clients' goals and objectives.

Overview

17
17
years of professional experience

Work History

Senior Digital Marketing Consultant

BizIQ
02.2022 - Current
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
  • Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly to improve result(s).
  • Developed data-driven marketing strategies, resulting in increased customer engagement and retention up to 30%.
  • Completed keyword research and analyzed competitor SEO, Social Media and PPC campaign strategies.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Skilled at working independently and collaboratively in a team environment.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Senior Executive Marketing Online Consultant

Angie's List / HomeAdvisor / ServiceMagic
10.2006 - 07.2022
  • Explained product prices and packages as well as answered questions and addressed concerns of customers.
  • Met or exceeded monthly sales goals by using dynamic interpersonal and tried and true persuasion skills.
  • Observed and learned changing customer requirements and adapted sales strategies as needed.
  • Opened new accounts and documented personal, demographic, and payment information in system.
  • Maintained deep understanding of industry trends and competitors'' offerings, enabling more effective positioning in client conversations.
  • Pitched products and services to potential customers, securing new deals and sales opportunities.
  • Utilized CRM tools to track progress and maintain comprehensive database of leads, facilitating better sales forecasting and pipeline management.
  • Educated customers on product and service benefits, explaining features and answering questions.
  • Utilized sales techniques to build customer interest and close sales.
  • Implemented upselling techniques to increase revenue and move product.
  • Boosted sales leads by implementing effective prospecting and cold calling strategies.
  • Asked relevant questions to assist customers with selecting needed or requested products and services.
  • Provided information about available products and services, membership details, and purchase advantages.
  • Overcame objections using friendly, persuasive strategies.
  • Developed strong relationships with potential clients, resulting in increased lead generation and conversion rates.
  • Partnered with cross-functional teams to ensure seamless handoff of qualified leads to account executives for closing deals.
  • Made average 200+ outbound and inbound calls per day.
  • Implemented referral program that incentivized satisfied clients to recommend our services, resulting in 10-30% increase in qualified leads.
  • Scheduled sales appointments to discuss products and services and to close qualified leads.
  • Skilled at working independently and collaboratively in team environment.
  • Passionate about learning and committed to continual improvement.
  • Developed and maintained courteous and effective working relationships.
  • Resolved problems, improved operations and provided exceptional service.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Managed multiple lead sources simultaneously, maximizing efficiency in identifying new business opportunities.

Education

GED -

Pomona High School
Arvada, CO
06.1988

Skills

  • Google Analytics
  • Advertising & Marketing Strategies / Digital / SEO / Social Media / PPC / Branding/Google AdWords
  • Market Research and Competitor Analysis
  • Keyword Research Analysis
  • Online Reputation Management
  • Delivering Presentations (In-Person & Virtual)
  • Word / Microsoft / Excel / MS Office / Google Business Suite / Google Docs / Google Sheets / Google Slides / Calendly / Zoom / Microsoft Teams / WebEx /Joinme / Google Meets
  • Remote; Hybrid; On-Site; Inside Sales; Outside Sales; B2B
  • CRM System(s)
  • Proposal Development
  • Account Management
  • Interpersonal Communication
  • Creative Problem-Solving
  • Cross-Functional Team Collaboration

Timeline

Senior Digital Marketing Consultant

BizIQ
02.2022 - Current

Senior Executive Marketing Online Consultant

Angie's List / HomeAdvisor / ServiceMagic
10.2006 - 07.2022

GED -

Pomona High School

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Michelle Poulin