Michelle Quaranta
Los Angeles,CA
Summary
15 years' experience in the Beauty industry. A highly motivated and entrepreneurial mindset, out of the box thinking. An expert and natural collaborator. Developing new and existing relationships, drive business, and continue to grow with industry trends.
Overview
16
16
years of professional experience
Work History
Consumer Products Consultant
01.2011 - Current
- Account management
- Influencer programs
- Hire and train selling specialists to support markets
- Developing internal and external product training materials
- Opening new retail doors
- PR Strategies
- Product placement management
- Product development concepts
- Social media sales strategies, ad campaign initiatives, and collaborations with noted brands
Sales Director/ Account Executive
SKINN
01.2020 - 01.2022
- Established a successful call cycle based on sales goals and store performances monthly
- Created quality educational video content; YouTube, Facebook, Instagram
- Assisted with product development and creative brand strategy
- Executed operations plan to streamline inventory utilizing promotions
- Developed BAs and Teams to become brand experts through trainings, events, and selling support
- Produced diverse photo shoots and campaigns
- Adjusted schedule and strategies to meet business needs
- Worked with International teams to develop product content and contest strategies
Account Executive/Education Director
EI
01.2011 - 01.2020
- Built relationships with top brands in the industry along with artist relations
- Created the Insider Events Program; A complimentary workshop for students to meet and observe presentations with industry experts & vendors
- Negotiated product sponsorship for all student makeup kits
- Managed marketing campaigns, social content, and direct to consumer marketing strategies
- Produced creative content for advertising platforms
- Project manage opportunities with media such as E! and BRAVO networks
- Solidify externships with fashion shows and beauty supply chains such as FRIENDS, Nigels, and Naimies
- Oversee public relations with media outlets for business recognition opportunities
Regional Sales/Education Director/Account Executive
The Neostrata Company
01.2008 - 01.2011
- Initiated, planned and executed specialty events – Wedding Expose & Skin/Derm Trade Shows
- Increased sales by 10% within the first year utilizing existing retail account opportunities
- Managed team of account reps on sales techniques and products for Dillards, Beauty Brands, and Ulta
- Responsible for growing existing business and prospecting new accounts across the western US
- Recruited and trained staff within dermatologist, plastic surgeon and retail outlets
- Maintained visual merchandising standards to ensure sell through and positive client experience
Education
BA - Business and Marketing
ASU
Phoenix, AZ08.2002
Skills
- Client Relationships & Partnerships
- Event Planning
- Education and Training Programs
- Proficient - Microsoft Office (Word, Excel, PowerPoint, Outlook, TEAMS)
- Social Media; Facebook, Instagram, YouTube, TikTok
Timeline
Sales Director/ Account Executive
SKINN
01.2020 - 01.2022
Account Executive/Education Director
EI
01.2011 - 01.2020
Consumer Products Consultant
01.2011 - Current
Regional Sales/Education Director/Account Executive
The Neostrata Company
01.2008 - 01.2011
BA - Business and Marketing
ASU
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