Michelle Rasic
Summary
Accomplished Public Relations Executive with deep-rooted experience in the entertainment industry, specializing in strategic and innovative global publicity campaigns for both theatrical film releases and films / series launches for streaming platforms and awards seasons campaigns. Adept at building and nurturing strong relationships with media, talent, and filmmakers, driving impactful storytelling and brand visibility. Passionate about leveraging industry trends to amplify creative voices and deliver results in an ever-evolving media landscape.
Overview
29
29
years of professional experience
Work History
Director, Kids and Family Animation PR
NETFLIX
09.2021 - 10.2024
- Developed and executed comprehensive publicity strategies from production through launch. Key projects included films like Guillermo del Toro's Pinocchio, Leo, The Sea Beast, and Chicken Run: Dawn of the Nugget, as well as series such as CoComelon Lane, Kung Fu Panda: The Dragon Knight, and Unicorn Academy.
- Executed robust Global PR strategies by closely collaborating with filmmakers, talent representatives, and cross-functional teams.
- Oversaw budgets for publicity efforts.
- Worked closely with the awards team to implement an awards strategy on titles such as Guillermo del Toro's Pinocchio, The Sea Beast, and Chicken Run: Dawn of the Nugget.
- Partnered with senior leadership to define long-term strategic goals for animated film storytelling.
VP, Global Publicity
WALT DISNEY STUDIOS
09.2018 - 09.2021
- Directed a PR team responsible for executing global publicity campaigns for films and television shows from Marvel Studios, Pixar, Walt Disney Animation Studios, and Walt Disney Live Action.
- Collaborated directly with filmmakers, talent representatives, and cross-functional teams to develop and execute global launch strategies for major theatrical releases, including Black Panther, Frozen 2, Soul, Avengers: Endgame, Captain Marvel, Shang-Chi and the Legend of the Ten Rings, The Lion King, The Jungle Book, and A Wrinkle in Time.
- Collaborated with international teams to implement a unified global PR strategy.
- Instrumental in the successful launch of Disney+ by spearheading global PR campaigns for high-profile titles, including WandaVision, Loki, Lady and the Tramp, and Onward.
- Managed publicity budgets, set visits, junkets, photo shoots, and screening programs efficiently.
- Worked closely with the awards team to implement an awards strategy on titles such as Black Panther, Soul, Avengers: Endgame, The Lion King, and WandaVision.
Director, Global Publicity
WALT DISNEY STUDIOS
06.2011 - 09.2018
- Led LA-based press team and collaborated with Global Film Publicity Leads to drive national press strategies for Walt Disney Live Action, Marvel Studios, Lucasfilm, Pixar, and Walt Disney Animation films.
- Delivered extensive national media coverage across broadcast, print, and digital platforms for blockbuster films such as Inside Out, The Help, The Avengers, Captain America: Civil War, Frozen, Big Hero 6, Star Wars: The Force Awakens, Lincoln, Into the Woods, and Moana.
- Managed a team of publicists to secure high-profile press coverage for film junkets, special events, and major conventions.
- Managed film talent at press junkets, events, and on press tours, coordinating logistics and media interactions.
- Partnered with cross-functional teams across The Walt Disney Company to drive major company-wide initiatives, including D23 Expo.
Interim VP, Publicity Consultant
SONY PICTURES ANIMATION
06.2009 - 12.2009
- Served as the primary studio liaison to all divisions of Sony Pictures Entertainment for marketing initiatives, including Domestic and International Publicity, Consumer Marketing, Creative Advertising, Home Entertainment, Exhibitor Relations, and Digital.
- Collaborated closely with President of Digital Productions and President of Production on all approvals for marketing materials.
- Contributed to campaigns for major film releases including Cloudy With a Chance of Meatballs and Hotel T.
Interim Publicity Consultant
TWENTIETH CENTURY FOX FILMED ENTERTAINMENT
01.2008 - 01.2009
- Partnered with filmmakers, talent representatives, and cross-functional teams to develop and execute a comprehensive U.S. publicity strategy for X-Men Origins: Wolverine, Australia, Aliens in the Attic, and Night at the Museum: Battle of the Smithsonian.
- Orchestrated photo shoots, set visits, screening programs, press junkets, special events, and press tours to maximize media exposure.
- Managed film talent at press junkets, events, and on press tours, coordinating logistics and media interactions.
Senior Publicist
Sony Pictures Entertainment Inc
01.2002 - 01.2004
- Generated national press coverage for feature film releases, including Spider-Man 2, Something's Gotta Give, S.W.A.T., Anger Management, Bad Boys II, XXX, and Fifty First Dates
- Established and nurtured strategic relationships with key media outlets, filmmakers, and talent representatives.
- Supervised Junior Publicist in securing national press coverage, providing guidance to maximize campaign impact.
- Managed film talent at press junkets, events, and on press tours, coordinating logistics and media interactions.
Publicist
Sony Pictures Entertainment Inc
01.2001 - 01.2002
- Generated national media coverage for feature film releases, including Spider-Man, Ali, Panic Room, and Punch-Drunk Love.
- Established and nurtured strategic relationships with key media outlets, filmmakers, and talent representatives.
- Managed film talent at press junkets, events, and on press tours, coordinating logistics and media interactions.
- Integral team member awarded the Publicists Guild's Maxwell Weinberg Showmanship Award for the success of the Spider-Man campaign.
Senior Publicist
New Line Cinema
01.1999 - 01.2001
- Generated national media coverage for PR campaigns of feature film releases, including The Wedding Singer, The Cell, Boiler Room, Love and Basketball, and Final Destination.
- Built and maintained strong relationships with press, filmmakers, and talent representatives.
- Directed publicity coordinators in pitching national print and broadcast media for coverage of press junkets and special events.
- Partnered with the Director of Special Events to secure press coverage for events.
- Managed film talent at press junkets, events, and on press tours, coordinating logistics and media interactions.
Publicist
NEW LINE CINEMA
01.1998 - 01.1999
- Generated national media coverage for PR campaigns of feature film releases, including Rush Hour, Austin Powers: The Spy Who Shagged Me, Pleasantville, and American History X.
- Built and maintained strong relationships with press, filmmakers, and talent representatives.
- Partnered with the Director of Special Events to secure press coverage for events.
- Managed film talent at press junkets, events, and on press tours, coordinating logistics and media interactions.
- Contributed to the team recognized with PR Week's 'Best Overall Campaign' award for 1999 for the Austin Powers: The Spy Who Shagged Me campaign.
Publicity Coordinator
NEW LINE CINEMA
01.1996 - 01.1998
- Distributed press materials to Los Angeles-based media outlets
- Arranged and implemented press screenings.
- Maintained departmental press lists.
- Assisted in pitching press at junkets and premieres.
- Worked closely with the Director of Special Events to secure celebrity guests for high-profile events.
- Contributed to award campaigns for Boogie Nights, Wag the Dog, and Lost in Space.
Education
BA - Communication Studies, Mass Media/Business Emphasis
University of California
Los Angeles, CAProfessional Affiliations
- Active Member, Academy of Motion Picture Arts and Sciences (Marketing and Public Relations Branch)
- Active Member, ASIFA-Hollywood (The International Animated Film Society)
Timeline
Director, Kids and Family Animation PR
NETFLIX
09.2021 - 10.2024
VP, Global Publicity
WALT DISNEY STUDIOS
09.2018 - 09.2021
Director, Global Publicity
WALT DISNEY STUDIOS
06.2011 - 09.2018
Interim VP, Publicity Consultant
SONY PICTURES ANIMATION
06.2009 - 12.2009
Interim Publicity Consultant
TWENTIETH CENTURY FOX FILMED ENTERTAINMENT
01.2008 - 01.2009
Senior Publicist
Sony Pictures Entertainment Inc
01.2002 - 01.2004
Publicist
Sony Pictures Entertainment Inc
01.2001 - 01.2002
Senior Publicist
New Line Cinema
01.1999 - 01.2001
Publicist
NEW LINE CINEMA
01.1998 - 01.1999
Publicity Coordinator
NEW LINE CINEMA
01.1996 - 01.1998
BA - Communication Studies, Mass Media/Business Emphasis
University of California
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