Michelle Rawls
San Ramon,CA
Summary
Senior finance leader with deep expertise in financial planning, revenue recognition, and ERP implementation, driving forecasting accuracy, audit controls, and measurable business impact across semiconductor operations. Senior finance leader in semiconductor products with deep experience in financial reporting, revenue recognition, cost management, and audit controls. Known for driving planning cycles, ERP improvements, and cross-functional reporting with measurable business impact.
Overview
1
1
Certification
28
28
years of professional experience
Work History
Senior Manager/Controller, Semiconductor Products
Applied Materials
Santa Clara
04.2010 - 10.2025
- Partnered with business unit and global field account executives to manage financial components of annual operating plan, including operating and capital expenditures, budget/target setting, accounting audits, resource planning, efficiency metrics, and management reporting.
- Contributed to quarterly financial executive reviews and strategic operating plans, supporting portfolio analysis through product deep dives and ROI evaluations.
- Recruited, trained, and mentored high-potential talent, managing a team of seven financial analysts to ensure effective financial rhythm through forecast cycles, quarterly business reviews, financial close, and balance sheet reviews.
Manager, Sales Operations Customer Accounts
Applied Materials
Santa Clara
01.2004 - 04.2010
- Supported daily sales operations for Intel account with >$1B annual sales.
- Managed book/bill forecasting, analytics, financial reviews, quality reviews, management reporting, accounts receivable, collections, demand planning, and order management to support sales operations.
- Supported business growth from $700M to $1B while reducing operating expenses by 10% and improving customer satisfaction, as measured by report card, alongside double-digit year-over-year revenue growth.
- Negotiated multi-year contracts for equipment and services, generating significant revenue through innovative business models for customers.
- Led multiple company-wide process initiatives, including sales and operating planning, distributed operations (Oracle/SAP), ocean shipping, and service automation upgrades (SAP) to enhance operational efficiency.
Manager, Global Finance Support
Applied Materials
Santa Clara, CA
01.1998 - 12.2003
- Managed global revenue group, leading business process and policy reviews for new orders and revenue reporting. Collaborated with regional sales and order administration to ensure accuracy and validity of order reporting and related backlog
- Streamlined global invoicing with "hands-free" transaction processing, establishing a scalable and controlled infrastructure for $20B operation through improved processing and EDI implementation for top customers
- Led Oracle ERP implementation as functional project lead for design, development, testing, and implementation of AR and BBB applications, OSM and SAP interfaces, enhancing system integration and user experience
- SAB101 implementation, fully automated solution (Oracle, SAP) to changes in revenue recognition principles directed by SEC
- Project lead responsible for systems and business process initiatives providing global impact
Education
MBA -
Washington University in St Louis
St. Louis, MO05-1994
Bachelor of Science - Accounting
St. Louis University
St Louis, MO05-1983
Skills
- Financial reporting
- Revenue recognition
- Cost management
- Forecasting models
- Financial planning
- ERP implementation
- Audit controls
Certification
- Certified Public Accounting (CPA)
- Certified Information Systems Auditor (CISA)
Accomplishments
- AMAT Presidential Quality Award x2 (team award)
- AMAT Leader of the Quarter
- Intel Preferred Quality Supplier Award x2 (team award)
Timeline
Senior Manager/Controller, Semiconductor Products
Applied Materials
04.2010 - 10.2025
Manager, Sales Operations Customer Accounts
Applied Materials
01.2004 - 04.2010
Manager, Global Finance Support
Applied Materials
01.1998 - 12.2003
MBA -
Washington University in St Louis
Bachelor of Science - Accounting
St. Louis University