Michelle Reutlinger
Digital Category Manager
Jersey City,NJ
Summary
Digital associate with over 5 years of experience in eCommerce. Excellent reputation for resolving problems and improving the digital and customer user experience.
Overview
4
4
years of post-secondary education
4
4
years of professional experience
Work History
Digital Category Manager (Contract)
CVS Health
Woonsocket, RI
06.2020 - Current
- Development and implement sales and promotional strategies for the entire digital beauty category and ensures it aligns with the total marketing department strategies.
- Ensure company sales and gross margin performance for respective categories meets company expectations.
- Responsible for the execution effective buying practices which include vendor contact, item and quantity selection, replenishment, item merchandising and the establishment of favorable purchasing terms.
- Assist in the profit management including competitive pricing analysis, item turns, and profit performance.
- Interface with Front Store Operations, Digital Visual Merchandising Department and Inventory Management as is necessary to assist in the effective execution of the digital marketing plan, including the ultimate sell through of continuity and non-continuity product within the beauty category.
- Create the development strategy of CVS's digital advertising events including product selection and processing. Referring to front store marketing, inventory planning and sales revenue of specific products within a promotion.
Direct to Consumer Coordinator
S'well Bottle
New York, NY
12.2018 - 06.2020
- Supporting the development of eCommerce direct to consumer merchandising function across S'well Bottle's eCommerce website.
- Assist in merchandising strategy and execution on DTC websites meeting revenue and margin goals and other web KPIs.
- Partner with Merchandising Managers on creating new selling strategies and models (subscriptions, bundles, exclusives, custom products etc.) for DTC to grow revenues by creating differentiation for DTC channel.
- Maintain the site catalog through all stages of the product lifecycle and ensure site accuracy.
- Assist in overseeing the assortment and work with planning teams and operations to ensure inventory coverage.
- Collaborate with Product Manager, UX team, External Agencies, Marketing, and Brand teams to ensure that the front end meets eCommerce merchandising needs.
- Support new product launches on the DTC websites and provide expert guidance to cross functional teams on how to leverage eCommerce direct channel for these campaigns.
- Communicate with Brand, Marketing, UX and Product teams to create content for DTC websites that will be increase conversion.
Digital Merchandiser
Barnes & Noble
New York, NY
06.2017 - 12.2018
- Implement and advise on onsite merchandising for covered product lines in the Home & Gift category to drive revenue, margin, and performance goals.
- Product data entry (product categorization & description, imagery, etc.,) using inputs from vendors and internal partners, to create & implement robust online product pages for non-book (Home & Gift) products.
- Partner with Category Management to ensure site merchandising is aligned with product and promotional priorities.
- Respond to sudden changes in the business and its trends as needed to ensure best customer experience onsite with regard to covered product lines.
- General merchandising maintenance of web pages, merchandising lists, and boutique pages on website.
Education
Bachelor of Arts - Fashion Marketing
The Art Institute Of Portland
Portland, OR 01.2011 - 12.2014
Skills
Trend knowledge
Campaign development
Adobe Creative Cloud
MS Office
Category development
Data Analysis
Vendor relations
Pricing negotiations
Vendor coordination
Merchandising operations
Timeline
Digital Category Manager (Contract)
CVS Health
06.2020 - Current
Direct to Consumer Coordinator
S'well Bottle
12.2018 - 06.2020
Digital Merchandiser
Barnes & Noble
06.2017 - 12.2018
Bachelor of Arts - Fashion Marketing
The Art Institute Of Portland
01.2011 - 12.2014