Michelle Rice
Minneapolis,MN
Summary
Dynamic executive with a proven track record achieving revenue growth through innovative marketing strategies and operational efficiencies. Expertise in P&L management and team building drives transformation of challenges into opportunities. Fosters a customer-centric culture that enhances loyalty and performance across diverse teams.
Overview
20
20
years of professional experience
1
1
Certification
Work History
EVP Business and Sales Operations
MN RENTALS INC
, MN, IA, WI, ND, SD
01.2019 - 08.2025
- Oversaw P&L for 18 locations totaling over $200 million in sales across four states.
- Utilized various software and tools to streamline processes and optimize performance.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Achieved 12.2% revenue growth with record sales in 2020 through diverse service offerings.
- Implemented new front-end infrastructure to enhance transaction efficiency and client interactions.
- Designed and executed marketing strategies, improving online presence and SEO performance.
- Launched customer loyalty program to enhance retention and strengthen relationships.
- Developed SOPs and enterprise goals to establish operational frameworks for success.
- Cut payroll costs by 50% through strategic reallocation of employee responsibilities.
- Created comprehensive staff training programs and unified human capital structure.
Senior Vice President, Chief Stores Officer
CHRISTOPHER & BANKS
Plymouth, USA
08.2008 - 10.2018
- Managed $500M budget overseeing 17 direct reports across 820 stores and 6 corporate deaprtments for women's retail chain.
- Spearheaded full-cycle buying process from purchasing to visual marketing design in stores.
- Established operational efficiencies, marketing strategies, and product pricing guidelines for all channels.
- Rebranded merchandising concepts to enhance market relevance and customer appeal.
- Motivated teams through strong leadership, achieving outstanding customer service levels.
- Developed rewards program and private label credit card to boost consumer loyalty.
- Reduced shrinkage by implementing loss control processes in brick-and-mortar and online spaces.
- Cut expenditures and payroll costs by millions through companywide cost-saving strategies.
Regional Sales Director
CHARMING SHOPPES
Columbus, USA
01.2006 - 08.2008
- Directed sales and profitability for 187 Fashion Bug retail stores, overseeing 17 direct reports with over $100M in annual sales volume.
- Collaborated with corporate partners to align field services with strategic objectives, enhancing productivity and revenue.
- Managed site visits, merchandise presentation, customer service, field operations, and development of standard operating procedures.
- Transformed underperforming team into a high-performing division through targeted leadership.
- Recognized as Regional Manager of the Year in 2007.
Education
Nutrition Certification -
American Council On Exercise (ACE)
Minneapolis, MN01.2017
Personal Trainer Certification - Health and Physical Fitness
American Council On Exercise (ACE)
Minneapolis, MN01.2016
Ordained Minister - Ministry
Rose Ministries
California City, CA10-2006
Marketing Management - Marketing Management
Belmont Career Center
Saint Clairsville, OH05-1992
Bachelor of Business Management -
Penn Foster College
Scottsdale, AZSkills
- Business administration and operations
- Sales strategy and performance
- Startup development and turnarounds
- Customer-centric approach
- Staff training and development
- Lean business models
- E-commerce and merchandising
- Purchasing and brand development
- Marketing and financial planning
- Change management and leadership
- Succession planning and market analysis
- P&L management
- CRM software
- Marketing strategy
- Operational efficiency
- Revenue growth
- Team building
Certification
- Certificated Management Consultant
- PMP (Project Management Professional)
- Massage Therapist
- Certified Brain spotting Practitioner
- Completed AEDP Immersion and AEDP Essential Skills Course
- CHEK Institute Trained Level III Holistic Nutrition and Lifestyle Coach
- CHEK Institute Trained CHEK Practitioner
- 80 hours of Postural Restoration physical therapy courses
- Completed Z-Health Essentials Course
- Three years training in Somatic Psychotherapy at the California Institute of Integral Studies
- Completed numerous psychotherapy workshops and trainings
Community Engagements
- Chamber of Commerce, MN, Member, 2021-Present
- American Rental Association (ARA), Vice President, 2021-2023
- Confidential Domestic Abuse Center for Women, Volunteer, 2011-Present
- Spring Lake Park Youth Hockey Association, Vice President, 2013-2021
- Centennial Youth Hockey Association, VP, 2021-Present
Affiliations
- I am a IPE Pro Bodybuilder
- I lead a non profit organizations for batter and abused women
Timeline
EVP Business and Sales Operations
MN RENTALS INC
01.2019 - 08.2025
Senior Vice President, Chief Stores Officer
CHRISTOPHER & BANKS
08.2008 - 10.2018
Regional Sales Director
CHARMING SHOPPES
01.2006 - 08.2008
Nutrition Certification -
American Council On Exercise (ACE)
Personal Trainer Certification - Health and Physical Fitness
American Council On Exercise (ACE)
Ordained Minister - Ministry
Rose Ministries
Marketing Management - Marketing Management
Belmont Career Center
Bachelor of Business Management -
Penn Foster College