Summary
Work History
Education
Skills
Timeline
Generic
MICHELLE ROMAINE

MICHELLE ROMAINE

Luxury Sales & Hospitality
Napa,CA

Summary

Experienced high-touch sales and hospitality professional with a demonstrated history of working with luxury wineries, consumer products, and sophisticated clientele. Highly skilled in connective sales, engaging product-driven storytelling, strategic planning, and verbal and written communication. Exhibits a high degree of self-direction and an entrepreneurial mindset, specializing in detailed organization, team player with a friendly attitude, goal-oriented, loyal, motivated, and enthusiastic. Dynamic professional possesses excellent communication and customer service skills. Builds good rapport with customers through positive engagement. Highly committed to providing outstanding product demonstrations.

Work History

Sales Brand Ambassador

AXR Winery
  • Developed and maintained long-lasting client relationships to surpass client retention and sales goals performing at or above targets with an increase of 20% each period
  • Initiated, designed, and implemented a virtual tasting program to overcome the extreme challenge of being unable to do in-person business during COVID-19 lockdowns; increased customer base by 30%; program formally adopted company-wide providing new long-term revenue channel and 20% additional revenue.

Sales Brand Ambassador

DARIOUSH WINERY
  • Educated and entertained guests on the nuances of wine, the brands, and the wine country lifestyle, weaving superb storytelling techniques to achieve an average of 20% sales growth each quarter
  • Hosted elevated experiences focused on wine and food pairing to groups of 10-25, achieved 78% revenue per group with sales between 10K and 30K.

Director of Hospitality and Sales

THE GRADE CELLARS
  • Created marketing content, strategies, and analysis that improved direct-to-consumer traffic by 120%
  • Forecasted strategic marketing and sales initiatives with analytical ROI; opened new wholesale territories throughout Napa Valley, growing the wholesale market by 600%.

Wine Club and Events Director

MICHELLE ROMAINE CONT, ELIZABETH SPENCER WINES
  • Managed a Wine Club of 1,500 members, successfully growing the club by 300% during my tenure
  • Developed training and incentive programs to motivate tasting room staff and increase Wine Club conversion rates and sales, growing Wine Club sales by 80%

Associate Producer

LOCAL FLAVOR
  • Managed and assisted the production of Local Flavor, a Delta Airlines in-flight program featuring recommendations on wine, food, and travel destinations with Master Sommelier, Andrea Immer-Robinson
  • Coordinated all filming logistics for the cast and crew, including research of the local food, wine, and cultural scene in Miami, Orlando, San Francisco, New York, and Napa Valley
  • Consulted with on-site location restaurant owners, chefs, and sommeliers to develop food and wine features for each segment.

Associate Publisher

SAVEUR'S WINE COUNTRY MAGAZINE
  • Partnered with the Publisher to create and implement Sales and Marketing strategies to sell advertorial space in the inaugural issue of SAVEURS WINE COUNTRY
  • Assisted the Publisher by cold calling clients and successfully selling 100% of the advertorial space
  • Ensured the timely delivery of digital images, press materials, story concepts, and other assets for magazine production.

Culinary Coordinator

FOOD NETWORK ULTIMATE RECIPE SHOWDOWN
  • Managed recipe breakdown and culinary preparation for 54 home cook contestants on Food Network's Ultimate Recipe Showdown.

Event Director

LITTLE DIVAS EVENTS
  • Directed and managed private events at Little Divas, coordinating all the elements from menu & wine selection to event design
  • Executed strategic marketing plans, budgets, and structures for all private and culinary events, overseeing budgets from 200K-2.2M.

Education

Pastry Arts

The Culinary Institute of America
Baking, CA

Bachelor of Arts - English

The University of Texas
Austin, TX

Wine & Spirits

Wine And Spirits Education Trust
Napa, CA
08.2017

Skills

  • Networking abilities
  • Lead generation
  • Trade show representation
  • Goal-oriented

Timeline

Sales Brand Ambassador

AXR Winery

Sales Brand Ambassador

DARIOUSH WINERY

Director of Hospitality and Sales

THE GRADE CELLARS

Wine Club and Events Director

MICHELLE ROMAINE CONT, ELIZABETH SPENCER WINES

Associate Producer

LOCAL FLAVOR

Associate Publisher

SAVEUR'S WINE COUNTRY MAGAZINE

Culinary Coordinator

FOOD NETWORK ULTIMATE RECIPE SHOWDOWN

Event Director

LITTLE DIVAS EVENTS

Pastry Arts

The Culinary Institute of America

Bachelor of Arts - English

The University of Texas

Wine & Spirits

Wine And Spirits Education Trust

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MICHELLE ROMAINELuxury Sales & Hospitality