Michelle Santagate
Cedar Park,TX
Summary
Graphic production artist and agency account manager for the first seven years of my career, moving in to corporate B2B content development and strategy and finally building a B2C digital product business through social media and digital sales channels.
Overview
21
21
years of professional experience
Work History
Director of Content and Social Media Distribution
Born without Boundaries LLC
06.2019 - Current
- Digital Content creator (videos, GIFFS, Thumbnails, Ads, Shortform videos, live events), Digital Campaign Strategy (Google AdSense, Wix landing pages, Display platforms, Search engines, Social Media), Google AdSense Campaigns (Google Display Network, Wix, WordPress), Google Analytics and demographic targeting (AB Testing of Landing pages, YouTube Channel performance, Websites), Data-driven Marketing, Social media Marketing, Subject Matter Expert, Project Management/ Campaign management, Hosting
Brand Content Marketing Manager
Charter Communications/Spectrum Enterprise
03.2018 - 06.2019
- Brand Visual Identity Design, Strategy and Program Implementation, Marketing automation/PMS platform integration, Advertising Campaign Content mapping, Brand School/ training and education, Smartsheets dashboards, formulas and report building and management
Global Content Manager, Data and API solutions
Pitney Bowes
01.2017 - 02.2018
- Content strategy for GTM product campaigns/Content mapping, Localizations for AMER, EMEA and APAC, Creating and Driving timeline global content projects, Coordinating inside creative services and external vendors, Quality Control and editing for Product integrity, Brand integrity, and Copy integrity, Development of department strategy in alignment with BU IMC strategy, Determination of internal KPIs, Budget allocation for internal creative and external vendor content creation, Cost center and PO tracking, invoice fulfilment
Community Marketing Executive
Welcome Wagon
11.2016 - 03.2017
- Direct Sales, channel development and pipeline nurturing, B2C Networking and communication - content development including social media videos & PPT presentations and talk tracks, Exceeding total sales requirements in first two months of employment, Content and campaign creation for three social media sites, representing 6 separate clients, Demand generation and lead generation nurture streams utilizing Twitter, Facebook and Instagram profiles for, Contract execution, cost estimating and negotiation, Customer journey and client retention strategy development, planning and execution
Senior Content Marketer/Proposal Writer
Novitex Enterprise Solutions
07.2016 - 11.2016
- Project management, quality control and timeline creation and execution for project development of RFP and executive sales presentations, Vertical team alignment specializing in Legal Industry and Canadian clients, Perform client and industry research to develop proposal win themes, Leadership of cross-border team of Solution Architects and Client Experts, Management of internal comms through Salesforce CRM/CMS platform interface with sales executives to maintain nurture streams and sales pipeline
Senior Marketing Manager
Benchmark Builders, Inc.
07.2013 - 07.2016
- Promoted to a leadership role to define a new B2B marketing department, RFP responses and other long form content, Defined KPIs based on target markets for two distinct marketing branches, internal and external, Managed three direct reports responsible for digital operations and creative direction, End to End Event Planning and Coordination - Yield of $100,000 in non-profit fund raising, 20% increase in recruitment pool through the creation of a recruitment and training program, Managed Sales Enablement and Sales Enablement content creation for five sales executives, Managed cross-functional teams in presentation creation and preparations
Consultant
Zenith International
05.2010 - 08.2011
- Deep Dive Market Research and Analyst (2011): Powered a competitors' review for PepsiCo, Coco Cola and Nestle Co., for USA NE region, Gathered data over ten specified CPG categories within seven stores (approved representative sample of purveyors) to demonstrate product displays, placement, SCU varieties and treatments, brand vs
- Store brand distribution, treatment and varieties over specified CPG categories, Compiled information into quantitative data to demonstrate comprehensive statistics regarding the market areas concerned, Market Research Analyst (2010): Contributed to a 120 page CPG industry report, Synthesized data into charts, graphs and market summary, Networked with CPG beverage industry executives, Scheduled appointments, meetings, and travel arrangements for Director of M&A
Graphic Designer and Digital and Social Media Marketing project manager
Nokomis PI
01.2003 - 01.2010
- Extensive SEO/SEM strategy implementation using Google and Bing as primary search engines - integration of Google AdSense and Google Analytics for direction of Google Network DISPLAY campaigns, Corporate identity conceptualization and design, Social media content and promotion, Maintenance of multiple blogs
Education
Bachelor of Art - English
Sacred Heart University
Fairfield, CTAssociate of Art - Graphic Design
Norwalk Community College
Norwalk, CTSkills
- Content Marketing
- Branding
- SEO/SEM Marketing
- Social Media Marketing
- Print/Digital content design and production
- Project Management
- Budget planning and allocation
- Team building/Staff Development
- Social Media Influencer
- Content Mapping
- On-Screen Talent/SME
- Copywriting
- SEO
- SEM
- PPC
- Google Analytics
- Google Partner training
- Google Display and Search content creation and nurturing
- Adobe Creative Suite
- Dreamweaver
- QuarkXpress
- MS Outlook
- MS Excel
- MS Word
- MS PowerPoint
- CMS systems: WordPress
- Salesforce (CRM) - Pardot (CMS)
- Constant Contact
- Mail Chimp
- Workamajig
- Salesforce CMS
- Salesforce Marking Cloud
- WorkDay
- Contract Negotiation
- Business Development
- Staff Management
- Operations Management
- Business Planning
- Contract Management
- Staff Development
- Project Coordination
- Budget Control
- Hiring and Retention
- Creativity and Innovation
- Financial Reporting
- Contract and Vendor Management
- Negotiation
- Issues Resolution
- Organizational Development
- Cast and Crew Supervision
- Actor Collaboration
- Donor Management
- Budget Management
- Story Pitching
- Strategies and Goals
- Crew Collaboration
- Verbal and Written Communication
- People Management
- Crisis Management
- Script Review and Revision
- Fundraising Events
- Charismatic Leader
- Legal and Regulatory Compliance
- Strategic Planning
- Team Building
- Capital Spending
- Self-Motivated
- [Type] Software Proficiency
- Flexible and Adaptable
- Attention to Detail
- Problem-Solving
- Active Listening
- Analytical and Critical Thinking
- Teamwork and Collaboration
- Dependable and Responsible
- Decision-Making
- Organization and Time Management
Personal Information
Title: Content Marketing Leader
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Director of Content and Social Media Distribution
Born without Boundaries LLC
06.2019 - Current
Brand Content Marketing Manager
Charter Communications/Spectrum Enterprise
03.2018 - 06.2019
Global Content Manager, Data and API solutions
Pitney Bowes
01.2017 - 02.2018
Community Marketing Executive
Welcome Wagon
11.2016 - 03.2017
Senior Content Marketer/Proposal Writer
Novitex Enterprise Solutions
07.2016 - 11.2016
Senior Marketing Manager
Benchmark Builders, Inc.
07.2013 - 07.2016
Consultant
Zenith International
05.2010 - 08.2011
Graphic Designer and Digital and Social Media Marketing project manager
Nokomis PI
01.2003 - 01.2010
Bachelor of Art - English
Sacred Heart University
Associate of Art - Graphic Design
Norwalk Community College