Michelle Saume
Miami,FL
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Director
SFR Physical Therapy
Miami, FL
08.2022 - Current
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Conducted market research to identify customer needs and preferences.
- Managed relationships with advertising agencies and vendors.
- Analyzed sales data to measure the effectiveness of marketing initiatives.
- Coordinated events such as trade shows and conferences to promote products or services.
- Developed strategies for online visibility through SEO and SEM optimization techniques.
- Generated reports outlining performance of various campaigns against goals set forth in the strategic plan.
VP of Operations
Beeliver INC
Miami, FL
07.2023 - Current
- Developed, implemented and evaluated fundraising campaigns for the non-profit organization.
- Organized meetings with stakeholders to discuss progress and strategy implementation.
- Maintained a database of contacts that included donors, sponsors, partners and other stakeholders.
- Oversaw grant writing process by researching potential funders and preparing grant applications.
- Assisted in the development of annual budget and monitored expenditures against approved budget.
- Coordinated special events such as fundraisers or volunteer recognition ceremonies.
- Developed strategies for marketing materials such as brochures or flyers promoting programs offered by Non Profit Organization.
- Attended conferences or seminars related to non-profits to stay abreast of industry trends and best practices.
Medical Office Administrator
Kendall Endoscopy & Surgery Center
Miami, FL
06.2020 - 08.2022
- Developed and implemented office policies and procedures.
- Supervised staff members, organized schedules and delegated tasks.
- Prepared laboratory specimens for analysis and organized lab results for review by the physician.
- Maintained accurate medical records through filing, charting, transcription and data entry into electronic health record system.
- Inspected equipment to ensure proper working order prior to use on patients.
- Assisted with pre-operative preparation of patients including providing instruction about post-operative care plans.
- Monitored vital signs of hospitalized patients throughout their stay at the hospital or clinic setting.
Education
Bachelor of Science - Sports Medicine
Miami Dade College
Miami, FL03.2023
Skills
- Communications Management
- Business Administration
- Branding
- Strategic Planning
- Digital Marketing
- Email marketing campaigns
- Search Engine Optimization
- Market Research Analysis
- Graphic Design
- Visual design
Certification
- Google Digital Marketing & E-commerce Professional Certificate
- CEPS: Certified Event Planning Specialist
- American Medical Academy (AMA) Certification for Paramedics (EMT-P)
Languages
- English, Native
- Spanish, Native
Timeline
VP of Operations
Beeliver INC
07.2023 - Current
Marketing Director
SFR Physical Therapy
08.2022 - Current
Medical Office Administrator
Kendall Endoscopy & Surgery Center
06.2020 - 08.2022
Bachelor of Science - Sports Medicine
Miami Dade College
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