Michelle Schnitzmeier
Great Falls,MT
Summary
Dynamic marketing professional with over 8 years of experience in spearheading multi-channel advertising strategies, digital ad operations, and comprehensive campaign execution. Expertise in managing portfolios ranging from $1M to $3M, consistently enhancing ROI through data-driven optimization techniques. Successful in navigating complex marketing and technical challenges while leading teams to achieve outstanding results. Committed to leveraging analytics to drive impactful marketing initiatives and foster business growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Key Account Team Lead
Townsquare Media (formerly Cherry Creek Media)
11.2021 - Current
Promoted from: Associate Key Account Manager (Jan 2024–Aug 2025); Digital Campaign Manager (Nov 2021–Jan 2024)
- Mentor junior team members, fostering professional growth and development within the department.
- Manage a diverse portfolio of client accounts totaling $1-$3M, ensuring alignment with brand objectives and optimizing campaign performance across SEM, programmatic display/video, paid social, and integrated media.
- Collaborate with cross-functional teams to develop and execute integrated marketing strategies, enhancing client satisfaction.
- Create comprehensive reports on campaign performance metrics, facilitating data-driven insights for clients' future strategies.
- Develop proactive optimization strategies using platforms like Simpli.fi, Xandr, Google Ads, and Meta Ads.
- Implement custom conversion tracking via GTM and GA4.
Senior Marketing Coordinator (Team Lead / Acting Manager)
Bretz RV & Marine
02.2019 - 02.2021
Promoted from: Marketing Coordinator (Nov 2019)
- Led 5–7 marketing staff across digital ads, design, content, web, and PR.
- Built full-funnel strategies for 5 brands and 6 locations with budgets up to $150K.
- Facilitated branding launches including website development and social rollout.
- Managed automation workflows with HubSpot, Mailchimp, and Hootsuite.
- Developed KPI dashboards supporting budget and strategy decisions.
Marketing Coordinator
Karl Tyler Auto Group
08.2017 - 02.2019
Promoted from: Marketing Assistant (Sep 2018)
- Coordinated marketing campaigns across digital and traditional platforms to enhance brand visibility.
- Oversaw execution of events and trade shows, ensuring alignment with overall marketing strategy.
- Managed relationships with vendors and suppliers, negotiating contracts to optimize budget allocations.
POS Coordinator
World Market
01.2017 - 01.2017
Guest Assistant
GameStop
01.2016 - 01.2016
Teaching Assistant & Tutor
UTM
01.2012 - 01.2016
Education
B.S.B.A. - Marketing, English
University of Tennessee At Martin
Martin05-2014
Skills
- Data-driven marketing strategy
- Search engine marketing
- Social media and content management
- Search engine optimization
- Marketing automation tools
- Digital advertising platforms
- Campaign development
- KPI monitoring
- Google Analytics
- Event planning
Accomplishments
- Boosted loan applications for a credit union 60% YoY through SEM optimization and improved tracking.
- Achieved 100% capacity at a senior living center within 1 month via targeted paid media.
- Generated nearly $2M in ticket revenue for a state fair through multi-platform ads.
- Achieved 150% MoM traffic growth and 70% YoY event sales lift via integrated campaigns for an RV and marine company.
Certification
- Google Analytics (Advanced)
- HubSpot Digital Marketing Certification
Timeline
Key Account Team Lead
Townsquare Media (formerly Cherry Creek Media)
11.2021 - Current
Senior Marketing Coordinator (Team Lead / Acting Manager)
Bretz RV & Marine
02.2019 - 02.2021
Marketing Coordinator
Karl Tyler Auto Group
08.2017 - 02.2019
POS Coordinator
World Market
01.2017 - 01.2017
Guest Assistant
GameStop
01.2016 - 01.2016
Teaching Assistant & Tutor
UTM
01.2012 - 01.2016
B.S.B.A. - Marketing, English
University of Tennessee At Martin