Michelle Scroggins
Palm Coast,FL
Summary
Accomplished General Manager with a proven track record at National Vision, Inc., driving revenue growth and enhancing brand awareness. Expert in team leadership and training, successfully opened 8 new stores while maintaining high customer service standards. Committed to community involvement and operational excellence.
Overview
22
22
years of professional experience
Work History
Optician
Anastasia Eye Associates
Saint Augustine, FL
09.2021 - 11.2025
- Assessing vision needs and recommending appropriate eye wear and contact lens solutions.
- Pre-testing when necessary. Visual acuities aided and un-aided, color testing, OCT, Optos , Visual fields and scribing.
- Mentored junior techs on the clinic side and trained on fitting, adjusting and repairing eye wear.
- Answered phones, verified insurance, light office cleaning.
- Frame board inventory, maintenance and cleaning
General Manager of Operations
J.T & Sons LLC.
Flagler Beach, Florida
04.2018 - 05.2021
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
- Partnered with vendors and suppliers to effectively manage and budget for inventory.
- Established operational objectives and work plans and delegated assignments to subordinate managers.
- Built relationships with customers to drive revenue and profit.
- Monitored customer feedback to devise business strategies and determine process improvements for better customer experiences.
- Evaluated upcoming program plans to forecast expected resource needs.
- Built and improved social media status with great customer reviews .
- Created creative ways thru COVID experience to keep sales moving with paying it forward program, donations to our local essential workers and first responders .
General Manager
National Vision, Inc.
Indianapolis, Indiana
07.2003 - 04.2018
- Motivates team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Trained team members on various pre-test procedures. Verify patient history, NCT, Visual acuity with and without contacts or glasses, Visual Field, Color and Depth perception, Lensometer auto and manual and preset Phoropters.
- Maintained extensive knowledge of company products and services.
- Increased profit margins by effectively controlling budget and overhead
- Average yearly Sales where 1.2M -1.5M
- Met or bet sales plan with the exception of 1 Year .
- Opened 8 new stores in Indiana, Michigan, Ohio and Illinois market.
- Served as coach and role model to all associates and was promoted to Area Manager and trained all new in-coming or transfer Geneal Managers.
- Ensure that store promotions and advertising are in place and that all associates and doctors are aware of current promotions.
- Achieve highest level of customer service standards and ensure that all associates do the same.
- Establish and maintain proper communication with District Manager.
- Ensure that inventory is maintained.
- Conduct investigations, disciplinary actions and annual performance reviews while partnering with District Manager and Human Resources
Education
Some College (No Degree) - Opticianry
Indiana University - Purdue University Indianapolis
Indianapolis, INSkills
- Sales
- Team management
- Brand Awareness
- Community engagement
- Employee training
- Inventory Control and merchandising
- Team recruitment
- Operational leadership
Timeline
Optician
Anastasia Eye Associates
09.2021 - 11.2025
General Manager of Operations
J.T & Sons LLC.
04.2018 - 05.2021
General Manager
National Vision, Inc.
07.2003 - 04.2018
Some College (No Degree) - Opticianry
Indiana University - Purdue University Indianapolis