Michelle Scroggins
Palm Coast,FL
Summary
Accomplished General Manager with a proven track record at National Vision, Inc., driving revenue growth and enhancing brand awareness. Expert in team leadership and training, successfully opened 8 new stores while maintaining high customer service standards. Committed to community involvement and operational excellence.
Overview
22
22
years of professional experience
Work History
Optician
Anastasia Eye Associates
09.2021 - 11.2025
- Assessing vision needs and recommending appropriate eye wear and contact lens solutions.
- Pre-testing when necessary. Visual acuities aided and un-aided, color testing, OCT, Optos , Visual fields and scribing.
- Mentored junior techs on the clinic side and trained on fitting, adjusting and repairing eye wear.
- Answered phones, verified insurance, light office cleaning.
- Frame board inventory, maintenance and cleaning
General Manager of Operations
J.T & Sons LLC.
04.2018 - 05.2021
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
- Partnered with vendors and suppliers to effectively manage and budget for inventory.
- Established operational objectives and work plans and delegated assignments to subordinate managers.
- Built relationships with customers to drive revenue and profit.
- Monitored customer feedback to devise business strategies and determine process improvements for better customer experiences.
- Evaluated upcoming program plans to forecast expected resource needs.
- Built and improved social media status with great customer reviews .
- Created creative ways thru COVID experience to keep sales moving with paying it forward program, donations to our local essential workers and first responders .
General Manager
National Vision, Inc.
07.2003 - 04.2018
- Motivates team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Trained team members on various pre-test procedures. Verify patient history, NCT, Visual acuity with and without contacts or glasses, Visual Field, Color and Depth perception, Lensometer auto and manual and preset Phoropters.
- Maintained extensive knowledge of company products and services.
- Increased profit margins by effectively controlling budget and overhead
- Average yearly Sales where 1.2M -1.5M
- Met or bet sales plan with the exception of 1 Year .
- Opened 8 new stores in Indiana, Michigan, Ohio and Illinois market.
- Served as coach and role model to all associates and was promoted to Area Manager and trained all new in-coming or transfer Geneal Managers.
- Ensure that store promotions and advertising are in place and that all associates and doctors are aware of current promotions.
- Achieve highest level of customer service standards and ensure that all associates do the same.
- Establish and maintain proper communication with District Manager.
- Ensure that inventory is maintained.
- Conduct investigations, disciplinary actions and annual performance reviews while partnering with District Manager and Human Resources
Education
Some College (No Degree) - Opticianry
Indiana University - Purdue University Indianapolis
Indianapolis, INSkills
- Sales
- Team management
- Brand Awareness
- Community engagement
- Employee training
- Inventory Control and merchandising
- Team recruitment
- Operational leadership
Timeline
Optician
Anastasia Eye Associates
09.2021 - 11.2025
General Manager of Operations
J.T & Sons LLC.
04.2018 - 05.2021
General Manager
National Vision, Inc.
07.2003 - 04.2018
Some College (No Degree) - Opticianry
Indiana University - Purdue University Indianapolis
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