Michelle Serra

• Product Strategy, and Roadmap: Led multiple ads for IMDb multiple platforms, strategically managing the product roadmap to enhance user experience and increase revenue streams.
• Team collaboration: Identified and executed new opportunities with continuous collaboration with cross-functional teams, including sales, marketing, editorial, creative, and development, to expand user reach and generate incremental value.
• Monetization: Shipped new ad products, domestically and across regions in the US, Canada, and Denmark, that onboarded about 10 new clients.
• Data-Driven Informed Decisions: Utilized data-driven insights to inform decision-making and drive successful product launches, using SQL and other internal analytics tools.
• Launch Management and Emphasis on Innovation: Worked closely with the marketing team to create effective go-to-market strategies, leveraging customer feedback and behavior to maximize product adoption and awareness, launching closed beta and open beta experiments.

• Product Strategy, Roadmap, and Prioritization: Drove the long-term Paramount+ and CBS apps roadmaps, constantly iterating to respond to new opportunities, and business needs while creating innovative initiatives with high impact designed to attract, retain, and engage customers.
• Team Management: Led 4 agile teams and product portfolios using scrum methodology, with 15 talents each, while overseeing a team of 3 proficient product managers.
• Process Optimization: Created new processes for: task prioritization, bug remediation, team capacity, and launch management.
• Key Launches: Delivered features in Live TV, News Hub, new Subscription flows, Skip Intro, Skip ads, among other integrations.
• Monetization: Achieved 79% YoY growth in global streaming subscription revenue, driven by optimization of the subscription lifecycle, from acquisition to onboarding and engagement, through to retention and winback, along with live tv flows.
• Apps Award Winner: Paramount+ | Watch Live Sports, News & Originals received the Google Play Best of 2021 awards in the US market as user's app's choice.

• Product Strategy, Roadmap, and Prioritization: Led the mobile apps e-commerce product strategies and roadmaps. Represented the voice of customer to define business priorities.
• Team Management: Managed a small team of UX/UI creatives and developers, within Agile methodology.
• Emphasis on Innovation: Seamless integration of mobile features, along with Adobe Analytics integration for comprehensive user metric tracking.
• Key Launches: Successful delivery of pivotal features like Curbside pickup, push notifications, and streamlined purchase flows.
• Monetization: Achieved 10% increase in app revenue within a year.

• Directed Fox Nation SVOD D2C Product: Ensured seamless 0-1 product delivery across multiple platforms (Smart TV, Web, iOS, Android) for the pre-sales launch.
• Monetization: Acquired approximately 250K new subscribers across all platforms on the first day, surpassing expectations.
• Product Roadmaps, and Team Management: Led 3 software engineering teams to build the MVP for the Subscriber Management System (SMS), and payment gateway, crucial components of the Fox Nation D2C project and Fox News Shop e-commerce site.
• Increased Service Scores: Partnered with the Customer Lifecycle team, building strong collaborative relationships and working together to enhance the overall customer experience. In addition, facilitated training and communication on key topics, resulting in a 20% improvement in supported operational areas.
• Honored with Fox Award: Recognized for outstanding performance and results.

• Product Strategy, and Roadmaps: Directed the evolution of international streaming products, aligning with changing market dynamics and competitive landscapes.
• Managed, and Delivered 18 SVOD International Projects: Collaborated with small telco carriers (MVPD) for Sony Crackle LATAM. Consistently met aggressive project milestones, exceeding customer expectations.
• Key Launches: Successfully introduced critical features, including an embedded player and media asset ingestion capabilities.
• Team Management: Oversaw a team of 2 other product managers. Managed an offshore QA team.
• Data-Driven Informed Decisions: Assessed business performance, identified growth opportunities, and responded to emerging trends. Leveraged tools (Adobe, SQL) for actionable insights to inform decision-making.
• Insights-Driven Product Improvements: Achieved a 20% MoM increase in unique visitors to the omni-channel.
• Process Optimization: Created a new quality assurance process, task prioritization framework, and bug remediation process, achieving efficiency improvements of up to 30%, and reducing operational costs by 10% within 2 quarters.

• Business Adoption and Change Management: Led execution of initiatives for the residuals and below the line cast contract systems, assessing their impact on business landscape, driving Disney brand awareness.
• Product Priorities and Roadmap: Created requirements, managed product priorities, and roadmaps.
• Team Leadership: Led 2 agile teams (in-house and outsourced vendors).
• Data-Driven Decision-Making: Leveraged insights from SQL queries and Tableau to inform product prioritization.
• Efficiency Improvements, and Revenue Generation: Upheld quality standards and streamlined processes through automation, achieving a 13% YoY reduction in operational costs. Achieved 80% YoY elimination of system bugs.

• Leadership: Defined requirements and facilitated the ingestion of media assets metadata from diverse sources including TMS, Amazon, Netflix, Hulu, and others. Showcased adept leadership in quickly guiding teams towards comprehensive understanding, and effective solution delivery.
• Team Collaboration: Collaborated with 2 cross-functional teams encompassing development, QA, and design, overseeing the integration of pivotal broadcast systems across the US, Pan-American, and Brazil.
• Efficiency Improvements: Maintained a steadfast commitment to optimizing system efficiency, and achieving project completion, reducing operational costs in 5% YoY.