Michelle Simmonds

Sole lead for the technical implementation of all HomeSpotter technology products in the Lone Wolf portfolio, including mobile search app and digital marketing automation. As new customers onboard, consult as technical expert for internal customer team and external customer contacts. Responsible for ensuring all customer requirements and product quality are fully met prior to on-time delivery.

• Accountable for high volume of project implementations at different stages of the project lifecycle simultaneously.

• Manage workloads/deadlines and fluctuating daily priorities for three different engineering teams based on current and upcoming customer implementation requirements; run associated meetings and stand-ups.

• Capture, document. communicate and track all customer requirements, deliverables and project milestones to keep implementations on track for delivery.

• Collaborate with Customer Success, Engineering, Product and Support teams throughout the project lifecycle.

• Ensure customer expectations are clearly understood and any potential risks (internal or external) are communicated and mitigated whenever possible.

• Assist in refining and documenting technical processes and best practices for optimal operational efficiency.

• Manage/maintain vendor relationships and troubleshoot technical issues in tandem with SMEs.

Project management of digital initiatives for top ranking office within the organization. Oversee various digital teams in client services and ad operations that support and implement digital campaigns for a variety of local and national clients. Lead onsite trainer and point of contact for Salesforce implementation. Lead escalation point for campaign management issues.

• Led overall talent acquisition for local digital support team including all onboarding, training and performance management processes; grew Client Services from 4 to 14 members within first 18 months.
• Developed new and streamlined existing processes for daily digital operations including procedures around SLAs, order submissions, reporting and escalations for optimal efficiency and accuracy, contributing to a 97% client retention rate.
• Developed SMART Goal program for digital skill growth and employee goal development. This resulted in 100% compliance and doubled individuals digital certification completions.

• Instituted a knowledge share program showcasing capabilities and best practices for digital platforms as led by SMEs which was then scaled up across the entire organization.

Owned video production product line, overseeing in-house production, consulting on products and services as well as serving as producer on all productions (writing scripts, working with talent and managing client communication). Supervise motion graphics designers, video editor and client services team supporting digital products and services for local media publishers such as Hearst Television and Graham Media Group. Accountable for setting standards for quality and execution within aggressive timelines and advising on creative direction and messaging in accordance with strategy and call to action.


• Maintained 100% SLA compliance on video production product line.

• Produced series of explainer videos showcasing product offerings to complement product releases, scaling education of features and details.

• Received Top Employee award from CEO for video series produced in partnership with Minnesota Public Radio.

• Interim manager of ad product development team
including lead project management of responsive rich media products.

Managed all aspects of day to day digital agency operations including leading calls and meetings, conflict/issue resolution and development of workflow processes. Performed various human resources functions including hiring and coaching direct reports and managing workload distribution. Oversee development, testing and release of new digital ad products.


• Owned direct client relationship and managed campaign fulfillment work for Meredith Broadcasting and Post-Newsweek corporate client groups in accordance with contract SLAs.

• Created and led client-facing training sessions focused on available products and services in conjunction with product roadmap. This reduced confusion and repeat questions on features and details.

• Contributed content to a comprehensive product catalog which laid out all digital product and service offerings, related costs and delivery expectations.