MICHELLE SPENCER
Leland,NC
Summary
Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members. Focused on supporting team success and achieving positive results.
Overview
27
27
years of professional experience
Work History
Community Resource Director
Sinceri Senior Living
Floral Creek
08.2022 - 08.2024
- Design, implement and manage community relationship strategies to reinforce the company's brand for a 48 beds Alzheimer facility
- Evaluate, lead, and enforce best practices to develop strategies that align with business needs to achieve goals for occupancy standards
- Collaborate with Executive Level Professionals as well as potential residents and their families within the surrounding communities on the benefits of residing in a Alzheimer community that offers specialized programming
- Maintains monthly budgets, including assessing the financial needs of the department, preparing documentation, and estimation of current and future profits and losses
- Provided leadership in times of crisis or change initiatives
- Monitored customer feedback regularly to improve customer experience
Marketing Director
Springfield Senior Living
05.2021 - 08.2022
- Responsible for the oversight of the sales and marketing efforts of Assisted Living and Secured Memory buildings to develop and manage plans to increase occupancy and achieve Sales and Marketing target goals
- Identified, developed and maintained key referral relationships that supported the community lead generation and promotional efforts
- Educated the local communities and future residents and their families on the benefits of living in an Assisted Living residency that offered alternative loving accommodations
- Maintained budgeted occupancy that required the oversight of monthly budgets, profits, losses, and projected the financial needs for future occupancy and growth for the center
Program Marketing Coordinator
CMC Energy Services
08.2019 - 05.2021
- Support the marketing efforts of all programs who participate in energy efficiency projects and initiatives
- Establish and maintain relationships with community-based organizations, social service agencies, faith-based organizations, property owners and managers that interact with the utility customers who qualify for energy efficiency programs
- Contact organizations to secure speaking opportunities and solicit participation in program offerings
- Support the outreach events to promote the programs in the communities
- Digital marketing efforts to reach the program customers
- Conduct marketing research for programs as needed
- Defined, developed and implemented marketing strategies to automate and measure target audiences
- Established processes and protocols for campaign measurements to optimize results
- Create and conduct surveys to the program customers
- Maintained accurate records of projects, tasks, and deadlines using database software
- Assisted in developing marketing campaigns designed to reach target audiences more effectively
Office Administrator/Business Development/Project Manager
Alek Air Management
01.2019 - 08.2019
- Assisted starting a new company within the company
- Responsible for managing day-to-day HVAC activities
- Control inventory and order supplies
- Ensure technicians had all the necessary materials for each job
- Daily schedules for technicians
- Customer Service
- Developed policies and procedures for training materials
- Oversee office staff and train new employees on procedures and programs
- A/P & A/R for state funding programs
- Permits when necessary
Director of Community Relations
Juniper Village of Bucks County
02.2018 - 08.2018
- Designed, implemented, and managed global community relationship strategies to reinforce the company's brand for a 270+ senior living facility
- Evaluated, led, and enforced best practices to develop strategies that aligned with business needs to achieve goals for occupancy standards
- Collaborates with Executive Level Professionals as well as potential residents and their families within the surrounding communities on the benefits of residing in a retirement community that offers senior living accommodations, personal care, memory care and skilled-nursing services
- Maintains monthly budgets, including assessing the financial needs of the department, preparing documentation, and estimation of current and future profits and losses
Director of Community Relations
The Chelsea at Jenkintown
08.2017 - 02.2018
- Responsible for the oversight of the sales and marketing efforts of Personal Care and Secured Memory buildings to develop and manage plans to increase occupancy and achieve Sales and Marketing target goals
- Identified, developed and maintained key referral relationships that supported the community lead generation and promotional efforts
- Educated the local communities and future residents and their families on the benefits of living in a personal care residency that offered alternative loving accommodations
- Maintained budgeted occupancy that required the oversight of monthly budgets, profits, losses, and projected the financial needs for future occupancy and growth for the center
Sales and Marketing Counselor
Liberty Lutheran
05.2015 - 05.2017
- Responsible for the oversight of the sales and marketing efforts for a community offering Independent Living, Personal Care and Nursing
- Increased occupancy and achieve sales and marketing targeted goals and objectives
- Identified, developed, and maintained key referral source relationships that supported and broadened the community's lead generation
- Increased the promotional efforts for the facility
- Educated potential new residents and their families on the benefits of living in a retirement community that offered 300+ living accommodations
- Maintained monthly budgets
Sales and Marketing Manager
Diakon Lutheran Social Ministries, Twining Village
03.2006 - 05.2015
- Responsible for the oversight of the sale and marketing efforts for a 120+ occupancy residence and developed and managed the plans to increase occupancy
- Developed and maintained referral source relationships that supported the communities lead generation, increased awareness of services, and attracted new clients and customers
- Educated potential new clients and their family members on the benefits of Personal Care for their loved ones
- Maintained professional relationships with other Independent Living communities that included short term, rehab facilities, hospitals, and home care agencies
- Managed and maintained monthly budgets, that included oversight of profits and losses, project future financial needs, and conducted activities that kept the facility within budget
- Organized promotional events and campaigns to promote products or services
- Established relationships with key industry contacts to generate leads and close deals
Accounts Payable Administrator
Twining Village
01.1998 - 03.2006
- Performed invoice related activities, general accounting tasks, and accounts receivable tasks
- Completed payments and controlled expenses by receiving, processing, verifying, and reconciling invoices and bank statements
- Responsible for vendor management
- Reviewed invoices for accuracy and completed required changes prior to submittal for 100+ vendors
- Performed accounts receivable activities for 400+ residents
- Maintained the ledger's payable account
- Allocated expenses to individual cost centers, evaluated expense reports, and closed entries at the end of the accounting period
- Coded documents according to company procedures
- Operated computers programmed with accounting software to record, store, and analyzed information
- Matched order forms with invoices and recorded necessary information
- Prepared bank deposits by compiling data from cashiers, verifying and balancing receipts and sending cash, checks and other forms of payment to banks
- Reconciled records of bank transactions
- Prepared and processed accounts payable reports and vendor check runs
Education
Certification - Digital Marketing
Cornell University
Bachelor's Degree - Business Administration
University of Phoenix
Skills
- Verbal and written communication
- Business Growth Expertise
- Organizational Administration Skills
- Project Management
- Charismatic Leader
- Customer Retention
- Administrative Management
- Customer Service Management
- Proficient in Microsoft Office Suite
Timeline
Community Resource Director
Sinceri Senior Living
08.2022 - 08.2024
Marketing Director
Springfield Senior Living
05.2021 - 08.2022
Program Marketing Coordinator
CMC Energy Services
08.2019 - 05.2021
Office Administrator/Business Development/Project Manager
Alek Air Management
01.2019 - 08.2019
Director of Community Relations
Juniper Village of Bucks County
02.2018 - 08.2018
Director of Community Relations
The Chelsea at Jenkintown
08.2017 - 02.2018
Sales and Marketing Counselor
Liberty Lutheran
05.2015 - 05.2017
Sales and Marketing Manager
Diakon Lutheran Social Ministries, Twining Village
03.2006 - 05.2015
Accounts Payable Administrator
Twining Village
01.1998 - 03.2006
Certification - Digital Marketing
Cornell University
Bachelor's Degree - Business Administration
University of Phoenix
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