Michelle Sprott
Brooklyn,NY
Summary
Dynamic and creative professional with a background in communications and marketing, adept at crafting compelling narratives and driving engagement across social media platforms. Skilled in content creation, video editing, and storytelling, with a strong affinity for data-driven strategies. Known for delivering high-quality work in fast-paced environments while fostering positive relationships and meeting deadlines. Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Brunchnista LLC
New York
11.2017 - Current
- Achieved 10,000 follower increase in the Brunchnista online community within six months of brand launch through the implementation of strategic social media campaigns and initiatives Created and curated high-quality content, including images, videos, and blog posts, that effectively communicated brand's messaging and resonated with target audience
- Monitored and analyzed social media metrics, including reach, engagement, and conversions, to measure progress against goals and implement necessary adjustments to optimize strategies
- Collaborated with cross-functional teams, including marketing, sales, and customer service, to ensure consistent messaging and alignment across all channels.
Founder
Brunchnista LLC
New York
11.2017 - Current
- Boosted customer engagement by 25% by spearheading a successful implementation of a new marketing campaign
- Generated over $150,000 in revenue by pioneering and implementing Virtual Brunches during the pandemic to create deeper connections with customers
- Positioned the organization as an industry leader and gained significant recognition and respect from customers and competitors alike by conceptualizing and executing creative ideas
- Increased profit margin by 5% by conducting a comprehensive analysis of profit margin before and after supplier contract renegotiation's and inventory management
- Successfully expanded into new markets, leveraged existing strengths, and identified key growth opportunities, resulting in a 30% increase in market share.
- Wrote and distributed press releases to increase brand visibility.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Streamlined internal communication processes to ensure efficient collaboration between departments in executing marketing strategies.
- Devised content strategy to effectively engage target audiences.
- Enhanced website usability by optimizing landing pages for improved user experience and lead generation potentiality.
Education
Bachelor of Science - Biology
Oakwood University
Huntsville, ALSkills
SKILLS
- Social media content ideation and execution
- Video editing and design (Adobe Premiere, Canva)
- Data analysis and insights utilization
- Strategic planning and execution
- Content calendar development
- Community engagement and management
- Copywriting and caption creation
- Client relationship management
- Presentation and pitching skills
- Platform Expertise
- Online presence monitoring
Timeline
Social Media Manager
Brunchnista LLC
11.2017 - Current
Founder
Brunchnista LLC
11.2017 - Current
Bachelor of Science - Biology
Oakwood University