Michelle Strunk
Raleigh,NC
Summary
Responsible for inside and outside sales, as well as corporate marketing, branding and advertising. Successful in leading all aspects of client relations and sales lead generation for this private enterprise. Driven Area Sales Manager with [Number]+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Area Director of Sales & Marketing
Parks Hospitality
01.2019 - Current
- Responsible for sales activities for three hotels under the Parks Hospitality umbrella and assigning accounts to the Sales Team
- Create and implement the development of the hotel’s sales action plan based on the hotel’s position and strengths within each market segment
- Solicit new business to ensure all revenue goals are achieved or exceeded within all market segments, as well as meeting room sales
- Identify opportunities, and proactively research, analyze, and tele-market prospective clients
- Prepare annual marketing plan and yearly revenue budget
- Assist with the coordination and execution of marketing activations and installations for properties
- Travel for sales calls and events and attend networking functions and trade shows as needed
- Develops strategies for forecasting and analyzing sales needs and implements strategies to ensure hotels achieve revenue goals.
Director of Sales & Marketing
Parks Hospitality
01.2018 - 01.2019
- Opening Director of Sales responsible for aggressively soliciting and booking quality business for all markets, conducting client presentations for Hilton’s newest brand
- Provides a professional, advisory and executive support to the General Manager in meeting strategic goals
- Understand the composition of hotel profitability, and uses this to evaluate business from local accounts and groups so as to provide input to future rate setting and negotiation
- Structures hotel’s marketing efforts according to the needs, preferences, and buying patterns of the hotel’s guests and clients
- Knows the strengths and weaknesses of primary and secondary competitors and uses this information to enhance the hotel’s competitive position
- Plans and develops annual budget, marketing strategies and promotion plans with General Manager based on hotel and corporate guidelines
- Set and meet hotel objectives, sales target and budgeted revenues
- Met 12 month ramp up goal in first three months
- Development and implement hotel’s Sales and Marketing plans as well as weekly plan
- Establishes pricing strategies and sales targets for the hotel with weekly review and update pricing strategy on all distribution channels to maximize revenue for the hotel.
Corporate Sales Manager
DoubleTree Suites by Hilton
01.2014 - 01.2017
- Solicit, negotiate and generate contracted revenues from corporate prospects that meet criteria established in the hotel marketing plan
- Prospect for new contract business using a wide variety of methods including phone calls, outside sales calls, attending community functions, internet prospecting, supplier partnerships, trade journals, etc
- Negotiate and close contracts that meet the hotel's business plan objectives
- Accurately prepare and present Requests for Proposals so that both client and hotel receive a good value
- Develop and promote product image and awareness by direct mail campaigns and attendance of key travel and tourism tradeshows
- Conduct direct sales activities and solicit assigned accounts to achieve or exceed budgeted rooms revenue and to improve performance of the brand in the marketplace
- Ensure all site inspections and client visits to the hotel are successful by planning carefully and communicating accurate details in advance to all departments.
Event Operations Supervisor
Marriott
01.2012 - 01.2014
- Supervise and assist banquet staff during functions to ensure guest satisfaction and that client specifications are met
- Monitor proper room set-up and ensure that function is ready on time
- Notify Banquet Manager of guest complaints, concerns or suggestions as they pertain to banquet operations and service.
Director of Sales
Hampton Inn
01.2010 - 01.2012
- Received the 2010 & 2011 President’s Award from First Hospitality Group (FHG) for achieving the year’s budget
- Senior sales manager of all sales activities and personnel within the Sales Department
- Direct all departments to achieve objectives established in the company’s Strategic Plan
- Creatively seek out and target new clients and sales opportunities and initiate an action plan to secure new business
- Develops and/or maintains and improves professional relationships with all customers
- Continuously analyze sales statistics to determine potential for business growth.
Event Planner/Sales Assistant
University Plaza Hotel
01.2007 - 01.2010
- Provided back-up support to the General Manager, Director of Sales, and Catering Manager
- Planned events and worked with an organized team to ensure customer satisfaction
- Supervised banquet set-up, managed all banquet events, and inspected rooms before events
- Maintained a system to ensure contract detailing, payment, tax exempt forms, and current rooming lists
- Created flyers and certificates to promote new business and was the lead coordinator for the hotel’s booth at expositions within the area.
Education
Bachelor of Arts (BA) in General Studies - Marketing and Communications
Indiana University
Bloomington, IN01.2007
Skills
- CRME Certification
- Project Management
- Business Development
- Team Leadership
- Revenue Generation, Forecasting and Management
- P&L Management
- Lead generation
- Marketing strategy
- Strategic planning
Certification
Certified Revenue Management Executive
Timeline
Area Director of Sales & Marketing
Parks Hospitality
01.2019 - Current
Director of Sales & Marketing
Parks Hospitality
01.2018 - 01.2019
Corporate Sales Manager
DoubleTree Suites by Hilton
01.2014 - 01.2017
Event Operations Supervisor
Marriott
01.2012 - 01.2014
Director of Sales
Hampton Inn
01.2010 - 01.2012
Event Planner/Sales Assistant
University Plaza Hotel
01.2007 - 01.2010
Bachelor of Arts (BA) in General Studies - Marketing and Communications
Indiana University
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