MICHELLE T. MORALES
Plano
Summary
Professional with solid background in planning, management, leadership and operations. Known for strong team collaboration, adaptability, and achieving tangible results. Skilled in strategic planning, staff development, and operational efficiency. Trusted for reliability and effective problem-solving in dynamic environments.
Overview
31
31
years of professional experience
Work History
Assistant General Manager - The Sorrento
WRMC
04.2021 - Current
- Assists the residents, visitors, contractors and employees of The Sorrento by providing services necessary to ensure a friendly and welcoming environment .
- Assists in maintaining cleanliness, maintenance, safety and enforcing all standards of the property and association.
- Maintains open communication and responsive, engaging service to all residents and vendors.
- Assists General Manager in the supervision and direction of concierge, maintenance and housekeeping staff.
- Represents General Manager when she is not onsite or available to assist as needed with residents or vendors.
- Maintains a high level of professionalism and confidentiality.
- Helps to maintain a strong relationship with vendors and contractors.
- Has a good understanding of safety and emergency processes.
- Coordinate with maintenance staff to ensure existing work orders are completed in a timely manner.
- Assists residents, realtors and clients with the processes and paperwork involved in listing a unit for sale or lease.
- Assists new buyers as they navigate the process of becoming a homeowner at The Sorrento. Provide welcome packet, new resident paperwork and governing documents as well as access once the transfer of ownership is complete.
- Maintains a list of all current units for sale or lease at The Sorrento.
- Monitor construction, moving and elevator deposits and agreements.
- Coordinates with Access Control company with necessary supplies and maintenance pertaining to fobs, call boxes, garage gate and camera system.
- Coordinates scheduling with residents, staff and vendors for building projects and inspections.
- Provides constant and timely communication with the residential community via texts, emails and weekly community newsletters.
Concierge - The Sorrento
WRMC
10.2020 - 04.2021
- Demonstrated excellent customer service skills and effective communication to residents, guests, vendors and other staff.
- Oversaw the lobby area and service elevator area, maintaining safety, organization and cleanliness. Ensured all vendor processes were properly followed and assisted with ensuring the rules and regulations of the association were properly followed.
- Maintained daily shift log notes and other required forms and records.
- Assisted in maintaining the cleanliness and attractiveness of the property, especially during the height of the Covid 19 pandemic.
- Ensured all safety precautions were taken and safety procedures were followed.
- Performed additional responsibilities as determined by the General Manager.
Director of Event Sales
THE RENAISSANCE DALLAS RICHARDSON HOTEL
04.2005 - 10.2020
- Responsible for ensuring optimum operation of all event sales and service while generating revenue.
- Responsible for sales activities, event management and production at the property level.
- Assisted the team with growing revenues and achieve established personal goals for hotel and team productivity.
- Scheduled and executed site visits to promote the features and benefits of the hotel and to sell against the competition.
- Contract groups and events for new business and legacy accounts.
- Received, qualified and routed incoming leads to appropriate Manager maintaining proper responsiveness and service.
- Responsible for training and coaching of Event Sales and Service team.
- Assisted Event Operation teams to maintain a “for-profit” environment as well as ensure guest service is beyond expectations so that the hotel will meet and exceed budgeted expectations.
- Responsible for ensuring revenues are properly entered in CI/TY to enable accurate forecasting of Banquet and Catering revenues for hotel.
- Worked with Executive Chef to assist with development and implementation of all event menus.
- Heavy involvement in the research and subsequent implementation of Kosher Catering at our property.
- Built and maintained relationships with clients and the Richardson community.
Accounts Receivables
THE MELROSE HOTEL
08.2004 - 04.2005
Front Office Manager
THE MELROSE HOTEL
04.2001 - 06.2004
Assistant General Manager / HHonors Guest Manager
THE HOMEWOOD SUITES BY HILTON
06.2000 - 04.2001
Hotel Assistant Manager / Manager on Duty
THE ADAM'S MARK HOTEL
08.1998 - 06.2000
Assistant General Manager
VISTA HOST PROPERTY MANAGEMENT COMPANY
08.1997 - 08.1998
Branch Manager
ENTERPRISE RENT-A-CAR
05.1996 - 03.1997
Management Trainee
ENTERPRISE RENT-A-CAR
05.1994 - 05.1996
Education
BSBA - Marketing and Economics
Rockhurst University
Kansas City, MO05.1993
Skills
- Excellent operations management and staff management / development skills
- Highly skilled with client services, planning, multi-tasking and communication
- Organized, adaptable, dependable
- Experience with forecasting hotel banquet and catering revenue
- Proficient with BuildingLink, MicroSoft Word, Excel, Teams, Canva
- Comfortable with navigating VendorSmart and Vantaca
- Easily adaptable to current property software in hotel and property management industries
Timeline
Assistant General Manager - The Sorrento
WRMC
04.2021 - Current
Concierge - The Sorrento
WRMC
10.2020 - 04.2021
Director of Event Sales
THE RENAISSANCE DALLAS RICHARDSON HOTEL
04.2005 - 10.2020
Accounts Receivables
THE MELROSE HOTEL
08.2004 - 04.2005
Front Office Manager
THE MELROSE HOTEL
04.2001 - 06.2004
Assistant General Manager / HHonors Guest Manager
THE HOMEWOOD SUITES BY HILTON
06.2000 - 04.2001
Hotel Assistant Manager / Manager on Duty
THE ADAM'S MARK HOTEL
08.1998 - 06.2000
Assistant General Manager
VISTA HOST PROPERTY MANAGEMENT COMPANY
08.1997 - 08.1998
Branch Manager
ENTERPRISE RENT-A-CAR
05.1996 - 03.1997
Management Trainee
ENTERPRISE RENT-A-CAR
05.1994 - 05.1996
BSBA - Marketing and Economics
Rockhurst University
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