Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic
MICHELLE TABACK SNELL

MICHELLE TABACK SNELL

Portland,OR

Summary

Seasoned media professional with 25 years experience in publishing, advertising, and marketing. Demonstrated success leading teams and achieving revenue growth through consultative sales and strategic planning. Expertise in account and project management, focusing on innovative solutions that engage target audiences across multimedia platforms.

Overview

27
27
years of professional experience

Work History

PUBLISHER

MICHE MEDIA, LLC dba NW KIDS MAGAZINE
Portland, OR
01.2011 - 01.2025
  • Spearheaded strategic vision for NW Kids Magazine, driving growth through innovative initiatives.
  • Recruited and mentored cross-functional teams in accounting, production, sales and marketing.
  • Maintained a profitable annual budget by balancing advertising revenue with operational expenses.
  • Oversaw comprehensive content strategy with enhanced editorial direction and digital presence.
  • Led monthly magazine production, ensuring timely delivery of high-quality content.
  • Surpassed sales targets through tailored consultative strategies across various marketing platforms.
  • Designed integrated media solutions that delivered measurable results for clients.
  • Cultivated long-term partnerships with local and national businesses, strengthening client relationships.

ADVERTISING SALES DIRECTOR

NW KIDS MAGAZINE
Portland, OR
01.2005 - 01.2011
  • Consistently surpassed sales goals by leveraging consultative sales strategies across diverse media platforms, including print, digital, email marketing, social media, and event marketing.
  • Designed and executed integrated media solutions tailored to the unique needs of local businesses and advertising agencies, driving measurable results.
  • Built and nurtured long-term client relationships, establishing strong partnerships with both local and national businesses.
  • Delivered consistent success in meeting and exceeding monthly and quarterly revenue targets through strategic planning and innovative approaches.

SALES & MEDIA RESEARCH COORDINATOR

KOIN - TV
Portland, OR
01.1998 - 01.2001
  • Conducted comprehensive analysis of demographic and ratings data to assess programming performance.
  • Developed targeted marketing materials showcasing station’s competitive advantages for local and national markets.
  • Collaborated with sales team to customize marketing tools and presentations, improving advertising package sales.

Education

Bachelor of Arts - Communications

WASHINGTON STATE UNIVERSITY
Pullman, WA

Skills

  • Campaign development and management
  • Strategic planning
  • Copywriting
  • Media buying
  • Integrated marketing solutions
  • Client relationship management
  • Media strategy development
  • WordPress updates and plugins
  • Presentation development
  • Financial software proficiency
  • CRM expertise
  • Team collaboration tools
  • Content strategy development
  • Budget management skills
  • Digital marketing strategies
  • Media sales expertise
  • Market research analysis
  • Audience analysis techniques
  • Digital publishing knowledge
  • Project management skills
  • Self-motivation traits
  • Email marketing tools proficiency
  • Google applications expertise
  • Graphic design tools proficiency
  • Social media management skills
  • Microsoft Office Suite proficiency
  • Web analytics & SEO knowledge
  • Dependable and responsible
  • Experienced remote work, telecommuting

Hobbies and Interests

  • Pilates
  • Running
  • Travel
  • Reading
  • Cooking
  • Wine Tasting
  • Documentaries

Timeline

PUBLISHER

MICHE MEDIA, LLC dba NW KIDS MAGAZINE
01.2011 - 01.2025

ADVERTISING SALES DIRECTOR

NW KIDS MAGAZINE
01.2005 - 01.2011

SALES & MEDIA RESEARCH COORDINATOR

KOIN - TV
01.1998 - 01.2001

Bachelor of Arts - Communications

WASHINGTON STATE UNIVERSITY

Similar Profiles

CREATE PROFILE