Michelle Teich
Summary
Dynamic marketing and communications professional with a proven track record of developing compelling messaging and managing media relations to drive strategic objectives. Skilled in crafting and executing communication strategies that align with organizational goals, while fostering collaboration across teams. Highly adaptable, with a strong ability to navigate shifting priorities and deliver results. Expertise in event management, content creation, public relations, and digital marketing, with a reputation for reliability, creativity, and flexibility.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Respite Care Worker
Heritage Christian Services
08.2021 - Current
- Provide personalized support for an individual with Down Syndrome, fostering independence and development.
- Facilitate community engagement by accompanying the individual to therapy, school, museums, parks, and social events, promoting social interaction and inclusion.
- Design and implement engaging activities that incorporate speech and motor skill development to achieve quarterly IEP goals.
- Assist with daily living tasks, ensuring physical and emotional well-being of the individual, while nurturing essential life skills.
Communications Associate
United Way of Greater Rochester and the Finger Lakes
03.2023 - 12.2024
- Developed and executed social media strategies; managed, monitored, and engaged with audiences across Facebook, LinkedIn, and Instagram.
- Supported event planning by coordinating content creation and promotional efforts.
- Designed and implemented media relations, public relations, and crisis communication strategies.
- Conducted daily news monitoring and distributed updates to staff to ensure timely awareness of local developments.
- Wrote and edited copy for email marketing, campaign materials, website content, donor outreach, and press releases.
- Edited and maintained website content, leveraging Marketing Cloud and HubSpot for seamless integration.
- Assisted in video production, including filming, editing, and post-production.
Social Media Intern
Special Olympics NY
08.2022 - 12.2022
- Created engaging social media content, including posts, stories, and visuals, to promote the mission and events.
- Captured photos, videos, and athlete interviews at events to highlight key moments and achievements.
- Edited videos using Adobe Premiere Pro to produce high-quality content for digital platforms.
- Managed and scheduled content across all social media platforms.
- Collaborated in weekly strategy meetings to evaluate performance metrics and develop innovative ideas for outreach.
Summer Camp Director
Webster Parks and Recreation Center
06.2020 - 08.2021
- Planned and executed weekly events, themed activities, and field trips for 100+ campers, managing schedules, logistics, and resources.
- Coordinated vendor relations, transportation, and on-site setups to ensure seamless event operations.
- Trained staff and implemented safety protocols, fostering a secure and engaging environment during the COVID-19 pandemic.
- Communicated with parents about event updates, safety measures, and camper progress, building trust and transparency.
- Organized camper records and collaborated with staff to address individual needs.
Education
Bachelor of Arts - Psychology
St. John Fisher University
Rochester, NY01.2021
Skills
- Event Planning
- Social Media Marketing
- Content Creation
- Video Production / Editing
- Time Management
- Creative Problem Solver
Certification
- Email Marketing - HubSpot
- Social Media Marketing Certification - Hootsuite
Timeline
Communications Associate
United Way of Greater Rochester and the Finger Lakes
03.2023 - 12.2024
Social Media Intern
Special Olympics NY
08.2022 - 12.2022
Respite Care Worker
Heritage Christian Services
08.2021 - Current
Summer Camp Director
Webster Parks and Recreation Center
06.2020 - 08.2021
Bachelor of Arts - Psychology
St. John Fisher University
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