VIP/KARMA
Michelle Testa
Jupiter,FL
Summary
Sales management professional with several years in business, sales, and management roles. Demonstrating a passion for building relationships, cultivating partnerships and growing businesses. Outstanding record of achievement for sales revenues, market penetration, and territory growth.
Overview
18
18
years of professional experience
Work History
Territory Manager
Islamorada Beverages
02.2024 - Current
- Implemented TPR Programs and marketing campaigns to increase territory sales and brand awareness in chains and national accounts.
- Worked with customers and suppliers to support timely delivery of inventory, displays, and merchandisimg
- Researched competitor activity and used findings to develop sales growth strategies.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Launched and executed new SKUS in the on and off premise.
- Activated SKUS in grocery outlets
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Developed and maintained relationships with customers and suppliers through account development.
State Account Manager
Krombacher USA
01.2019 - Current
- B2B in the on and off premise for the state of Florida
- Quartley ABP meetings with distributors throughout the state
- Chain development and growth (Publix, Whole Foods, ABC, Total Wine, ect)
- Maintained accurate budget and expenditures of all sales activities including travel, promotional events, sampling events, and incentives.
- Monitored competitor activities and analyzed pricing trends in the region.
- Established relationships with key accounts in the region through personal visits, dinners, and events in the market.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Analyzed quarterly sales statistics and prepared analyses for corporate management.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
- Penetrated new markets by investigating competitor products, services, and trends.
- Negotiated discounts with suppliers in order to reduce costs associated with products or services offered.
- Identified new business opportunities, pursued leads and negotiated contracts with clients.
Bookkeeper
Palm Beach County School District
01.2015 - 01.2021
- Managed School Budget for positons and supplies, Places all orders for 100 staff members, Handles all funds deposited into the school's account, Daily Ledge Logs, Daily Deposits, Managing all Fundraising activities, Represents TCS in all yearly audits, Perfect Audits over 3.5 years in this position
Sale Consultant
Southern Wine and Spirits
01.2007 - 01.2012
- Customer relationships with (80) accounts from Estero, FL to Marco Island, FL, Selling products and building relationships with accounts, managing accounts receivable, product inventory, marketing products through promotional events and trainings with staff members at each account, Drove a 20% increase in business due to building customer relationships and leading by example, 20% increase in business annually, driving sales and monthly focus goals, Attaining all monthly sales incentives on specific products and increasing distribution, Member of the trade development team, which strives to increase successful business policies, generate new ideas to increase performance, and continual training programs to monitor achievement
Education
B.A. - Business Administration
Hodges University
01.2008
B.A. - Education
Florida Gulf Coast University
Estero, FL01.2007
Skills
- B2B Sales
- Teambuilding
- Staff Development & Training
- Distributor Management
- Charity Sponsorship
- CRM Usage and report building
- Annual Sales Meeting and Planning
- Event planning
- Account Management
- Account development
- Customer Service
- Staff Training
- Product positioning
- Sales Forecasting
Software
Salesforce
Encompass
SAP Concur
Timeline
Territory Manager
Islamorada Beverages
02.2024 - Current
State Account Manager
Krombacher USA
01.2019 - Current
Bookkeeper
Palm Beach County School District
01.2015 - 01.2021
Sale Consultant
Southern Wine and Spirits
01.2007 - 01.2012
B.A. - Business Administration
Hodges University
B.A. - Education
Florida Gulf Coast University
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