Michelle Tortorello
Chicago,IL
Summary
Accomplished Senior Account Executive with 10+ years of agency experience. Committed professional with a proven track record in account management, client relations, and problem-solving. Recognized for dedication and leadership qualities, consistently demonstrating business acumen and adaptability. Genuine interest in learning and building relationships, combined with extensive industry knowledge, contributes to delivering results.
Overview
11
11
years of professional experience
Work History
Senior Account Executive
Pinnacle Advertising
12.2022 - Current
- Effectively manage five East Coast Honda Advertising Associations (10 markets) with budgets of $12.6 million including 3 top 10 markets in the country
- Foster client relationships to understand advertising goals while monitoring budgets and media opportunities
- Garnered an increase of 22% above sales projections in Q2 2024 across DAAs
- Collaborate with account, creative, digital, social, search, planning, and strategy teams to develop clients’ custom TV/digital advertisements, quarterly plans, and presentations
- Work alongside vendors and media representatives to establish media partnerships and sponsorships
- Present media and digital opportunities monthly to clients via in-person and web to reach their advertising targets
- Lead six junior staff to ensure quality and consistency
- Assist in client pitch meetings including providing alternative creative ideas and meeting planning logistics
Senior Account Executive
RPA: Rubin Postaer and Associates (Advertising)
08.2014 - 12.2022
- Primary point-of-contact for 50+ La-Z-Boy furniture owners nationwide with annual budgets totaling ~$2 million
- Satisfied client needs through constant communication via emails, webinars, phone calls, and texts
- Presented client quarterly digital performance reviews for Paid Search, Social, Display, and Digital Video
- Mentored Account Executives through teaching communication skills, business acumen, and teamwork
- Created individual store advertising campaigns as needed for all La-Z-Boy dealers throughout the year
- Worked in tandem with digital, social, search, planning, and traffic teams daily to maximize goals
- Created and entered all dealer-level search and social campaigns
- Trafficked all local franchise-level television, radio, and digital video advertising
- Cold called prospective clients to explain partnership benefits, representing company values
Account Executive
RPA: Rubin Postaer and Associates (Advertising)
06.2014 - 01.2022
- Co-managed six Honda Advertising Associations (13 markets) by managing marketing requests, and identifying needs and expectations daily
- Solely managed three Honda Ad Associations in the midwest by maximizing advertising goals with annual budgets totaling $1.8 million
- Created procedural efficiencies within digital placements which were implemented across regional RPA offices
- Directed digital placements and social media accounts
- Sent weekly and monthly communications regarding current national and local Honda news
- Collaborated with account, media, and planning teams to prepare media recommendations and marketing strategies to best serve clients’ needs
- Presented in monthly marketing meetings with clients, as well as, coordinated meeting logistics
- Trafficked all television, radio, and digital video placements
- Completed regular online dealership website Mystery Shops for new promotions
- Fostered lasting relationships with clients through effective communication and quick response, resulting in long-term loyalty and word-of-mouth recommendations
Account Coordinator
Bandy Carroll Hellige Advertising
06.2013 - 05.2014
- Served as agency liaison for Indianapolis-area McDonald's franchise owners
- Coordinated local McDonald’s marketing plans through event planning with owners, working with outside vendors to order point-of-purchase elements, and collaborating with the Public Relations team for promotion
- Compiled bi-monthly communication mailings sent to restaurants in the region
- Directed media traffic for radio and television stations along with directional signage
- Efficiently completed Execution Shops around the McDonald’s Co-Op for new promotions
- Updated internal databases with account information to maintain concise, clear records
- Coordinated meetings, calls, and presentations
Education
Bachelor of Science - Business
Indiana University, Kelley School of Business
Bloomington, INSkills
Communication Skills
Strategic Thinking
Time Management
High-profile Account Management
Flexibility
Multitasking and Organization
Relationship Management
Detail-oriented
Budget Management
Team Collaboration
Social Media
Email Marketing
Data Analytics
Mentorship
Event Planning
Empathy
Proactive
Open-minded
Timeline
Senior Account Executive
Pinnacle Advertising
12.2022 - Current
Senior Account Executive
RPA: Rubin Postaer and Associates (Advertising)
08.2014 - 12.2022
Account Executive
RPA: Rubin Postaer and Associates (Advertising)
06.2014 - 01.2022
Account Coordinator
Bandy Carroll Hellige Advertising
06.2013 - 05.2014
Bachelor of Science - Business
Indiana University, Kelley School of Business
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