MICHELLE TUBB
Valrico,FL
Summary
Industrious Marketing leader and with experience in delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Independent Marketing Consultant
Self Employed
Tampa, FL
03.2023 - Current
- Analyzed competitor activities to identify trends and opportunities for differentiation in marketplace
- Enhanced client satisfaction with implementation of comprehensive market research and analysis
- Tracked campaign performance using analytics tools, adjusting strategies as needed to maximize results continually
- Led outreach efforts through cold calling, cold emailing, and LinkedIn networking to connect with potential B2B clients, growing client base
- Developed marketing strategies tailored to specific needs and goals of clients, aligning with their business objectives
- Consulted with clients on business challenges, offering innovative solutions and proposals to address their needs
Business Development Representative
Webserv
Irvine, CA
12.2022 - 03.2023
- Promoted by Founder to help bring in new business and exceeded expectations upon starting
- Leveraged HubSpot and Zoom Info to identify and prospect new clients
- Ensured steady stream of quality leads through 70 cold calls and 60 personalized emails, daily
- Increased sales revenue by building strong rapport with customers and recommending appropriate products/services based on their needs
- Conducted thorough research on target companies identifying needs, facilitating more meaningful conversations, increasing lead conversion rates
Email Marketing Manager
Webserv
Irvine, CA
01.2020 - 12.2022
- Successfully built outreach department and structure from ground up, surpassing industry standards with 61% increase in outreach productivity
- Managed and mentored team of diverse backgrounds on various platforms, achieving 72% increase in email open rates and 45% boost in click-through rates
- Spearheaded cross-functional projects involving creative teams, sales, developers, and analytics experts to deliver high-quality email marketing initiatives on schedule
- Optimized email deliverability through regular list cleaning and sender reputation monitoring
- Incorporated customer segmentation, maximizing campaign budgets and targeting appropriate audiences
- Created detailed reports of campaign metrics for stakeholders to highlight successes, areas of improvement, and recommendations for future initiatives
Marketing Representative
Power Home Remodeling
Tampa, FL
01.2019 - 01.2020
- Ranked in top ten for sales volume upon starting job
- Went door to door to set appointments for Sales Reps, averaging 80-100 doors, daily
- Set average of 6 meetings daily and consistently met and exceeded weekly and monthly goals
- Generated warm leads by engaging warmly and demonstrating strong knowledge of company's products and commitment to customer service
- Played pivotal role in training and mentoring, enhancing team cohesion and company culture
Email Marketing Specialist
Recovery Worldwide – Digital Marketing
Orlando, FL
05.2017 - 12.2018
- Played pivotal role in doubling company's overall revenue through effective outreach initiatives, increasing online presence and visibility
- Exceeded monthly link building goals by 160% throughout FY 2017, averaging 32 links per month against target of 20
- Collaborated with all departments, cultivating effective email campaign strategies
- Generated monthly link building goals to track progress and measure effectiveness
- Developed relationships with community leaders/served as organization's liaison
- Helped raise awareness of health and wellness, connecting individuals to available and relevant resources
Education
Bachelor of Science - Psychology, Industrial/Organizational Track
University of Central Florida
Orlando, FLAssociate of Arts -
Valencia Community College
Orlando, FL05.2015
Skills
- Persuasive copywriting
- Campaign management
- Customer segmentation
- Exceptional communication
- Data analysis
- Deliverability
- Collaboration
- Creativity
- Attention to detail
- Leadership skills
- HubSpot, Salesforce, HTML, SEMrush, and Ahrefs
Additional Information
- Completed the Landmark Forum-Personal Development course.
Certification
- Inbound , HubSpot Academy
- Email Marketing , HubSpot Academy
- Social Media Marketing , HubSpot Academy
Timeline
Independent Marketing Consultant
Self Employed
03.2023 - Current
Business Development Representative
Webserv
12.2022 - 03.2023
Email Marketing Manager
Webserv
01.2020 - 12.2022
Marketing Representative
Power Home Remodeling
01.2019 - 01.2020
Email Marketing Specialist
Recovery Worldwide – Digital Marketing
05.2017 - 12.2018
Bachelor of Science - Psychology, Industrial/Organizational Track
University of Central Florida
Associate of Arts -
Valencia Community College