Michelle Vitale
Philadelphia,PA
Summary
Professional sales leader equipped to drive growth and optimize performance. Proven ability to develop effective sales strategies and build strong relationships with clients. Focused on team collaboration and adapting to changing needs to achieve results. Skilled in team management, market analysis, and strategic planning. Known for reliability, flexibility, and goal-oriented mindset.
Overview
14
14
years of professional experience
1
1
Certification
Work History
District Sales Manager
LIBERTY COCA-COLA BOTTLING COMPANY
09.2023 - Current
- Led sales team to achieve regional revenue goals through strategic planning and performance monitoring.
- Collaborated with marketing teams to create targeted campaigns that effectively reached diverse customer segments.
- Conducted regular performance evaluations, providing feedback and guidance to optimize individual sales performance.
- Analyzed market trends and competitor activities to identify growth opportunities and adjust sales strategies accordingly.
- Streamlined reporting processes by utilizing CRM tools for tracking sales activities and forecasting future performance.
- Fostered relationships with key clients to drive customer loyalty and expand market share within assigned territories.
- Building and maintaining strong customer service and relations with store owners and management
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
District Sales Supervisor
LIBERTY COCA-COLA BOTTLING COMPANY
09.2022 - 09.2023
- Managing a team of 50+ Employees
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Developed and implemented training programs to enhance team performance and product knowledge.
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Championed a customer-first approach within the team, ensuring all representatives understood their impact on overall customer satisfaction and retention.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Project Coordinator
MAYFIELD GARDENS, INC.
06.2020 - 05.2022
- Coordinated project timelines and deliverables to ensure alignment with organizational goals.
- Managed communication between cross-functional teams to facilitate information flow and collaboration.
- Designed and created all seasonal advertisements
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Managed budgets effectively, ensuring resource allocation was optimized for maximum project success.
- Maintained database and spreadsheets with accurate inventory and status.
- Negotiated contracts with vendors to secure cost-effective services and materials, positively impacting budget adherence.
Nursery Inventory Manager
MAYFIELD GARDENS, INC.
06.2020 - 05.2022
- Optimized inventory control processes to enhance operational efficiency and reduce waste.
- Developed and implemented tracking systems for improved accuracy in stock management.
- Created and updated regular inventory reports and records.
- Participated in regular cycle counts to confirm accuracy of inventory records.
- Labeled, organized and located inventory items in staging areas or on shelves according to quantity, size, or type of material.
Assistant Estimator
MAYFIELD GARDENS, INC.
06.2020 - 05.2022
- Developed accurate cost estimates for landscape projects, ensuring competitive pricing and profitability.
- Collaborated with project managers to analyze project specifications and requirements.
- Reviewed bid proposals and contracts to identify potential risks and opportunities for savings.
HR Training Specialist
LIBERTY COCA-COLA BOTTLING COMPANY
12.2019 - 06.2020
- Developed and delivered training programs to enhance employee knowledge and skills.
- Collaborated with management to identify training needs and create tailored solutions.
- Developed all training material I.E. powerpoint presentation, training manuals, & handouts.
- Designed and planned schedule for training itinerary. Including but not limited to classroom lectures, customer relation training, & marketing training. Marketing training including both classroom lectures and physical training of merchandising store locations.
- Evaluated training effectiveness through assessments and feedback mechanisms.
- Implemented innovative learning techniques to increase engagement and retention rates.
- Evaluated training effectiveness using feedback surveys and assessments, making continuous improvements as needed.
Large Store Account Manager
LIBERTY COCA-COLA BOTTLING COMPANY
09.2018 - 12.2019
- Developed strategic account plans to maximize sales opportunities across large store partnerships.
- Collaborated with cross-functional teams to ensure product availability and effective promotional execution.
- Established strong relationships with key stakeholders, fostering long-term partnerships within assigned accounts.
- Implemented performance metrics to track account progress, ensuring alignment with company objectives.
- Managed a diverse portfolio of large store accounts, ensuring high levels of customer satisfaction and loyalty.
Small Store Account Manager
LIBERTY COCA-COLA BOTTLING COMPANY
10.2017 - 09.2018
- Developed and maintained strong client relationships to ensure satisfaction and retention.
- Creating site specific visual display marketing material
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Developed customized account plans for clients to help them achieve their business goals.
CDL Class A Delivery Driver
LIBERTY COCA-COLA BOTTLING COMPANY
02.2015 - 10.2017
- Operated Class A commercial vehicle, ensuring timely and safe delivery of products to customers.
- Conducted pre-trip inspections, maintaining compliance with safety regulations and vehicle standards.
- Managed inventory levels during deliveries, optimizing stock distribution across multiple locations.
- Maintained accurate delivery logs, enhancing route planning and operational efficiency.
- Provided exceptional customer service, addressing inquiries and resolving issues during deliveries.
Merchandiser
LIBERTY COCA-COLA BOTTLING COMPANY
09.2014 - 02.2015
- Developed effective merchandising strategies to enhance product visibility and drive sales.
- Collaborated with sales teams to align merchandising efforts with promotional campaigns.
- Executed store resets according to company guidelines, ensuring compliance with brand standards.
- Trained team members on best practices for product presentation and shelf organization.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Answered customer questions regarding store merchandise, department information, and pricing.
Customer Sales Associate & Inventory Manager
WAWA CORPORATION
08.2011 - 08.2014
- Delivered exceptional customer service, addressing inquiries and resolving issues efficiently.
- Operated cash register, processed transactions accurately, and maintained cash drawer integrity.
- Stocked shelves and organized merchandise to enhance product visibility and accessibility.
- Collaborated with team members to ensure smooth store operations during peak hours.
- Monitored inventory levels, assisting with restocking efforts to minimize shortages and maintain sales flow.
- Trained new associates on company policies, procedures, and sales techniques to enhance team performance.
Education
Class A CDL license -
All State Career School
Chester, PA07.2014
High School -
Harry S. Truman High School
Levittown, PA01.2011
Skills
- Goal oriented
- Sales team leadership
- Order management
- Sales presentations
- Data-driven decision making
- Customer relationship building
- Excel & Powerpoint experience
- Performance improvements
- Account management
- Class room and physical training experience (HR experience on a corporate level)
- Territory management
- Marketing Experience
- Competitor monitoring
- Project Management
- Teamwork and collaboration
- Planswift & AutoCAD Experience
- Managing 40 employees
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Planswift
- CAD
- Photoshop
- Bid request management
- Appointment scheduling
- New hire onboarding
Affiliations
New Jersey Food Council
Somerset County Food Bank
Certification
- Six Sigma Green Belt Certified
- DISC Training facilitator
- NJFC Leadership & Development Program graduate
Timeline
District Sales Manager
LIBERTY COCA-COLA BOTTLING COMPANY
09.2023 - Current
District Sales Supervisor
LIBERTY COCA-COLA BOTTLING COMPANY
09.2022 - 09.2023
Project Coordinator
MAYFIELD GARDENS, INC.
06.2020 - 05.2022
Nursery Inventory Manager
MAYFIELD GARDENS, INC.
06.2020 - 05.2022
Assistant Estimator
MAYFIELD GARDENS, INC.
06.2020 - 05.2022
HR Training Specialist
LIBERTY COCA-COLA BOTTLING COMPANY
12.2019 - 06.2020
Large Store Account Manager
LIBERTY COCA-COLA BOTTLING COMPANY
09.2018 - 12.2019
Small Store Account Manager
LIBERTY COCA-COLA BOTTLING COMPANY
10.2017 - 09.2018
CDL Class A Delivery Driver
LIBERTY COCA-COLA BOTTLING COMPANY
02.2015 - 10.2017
Merchandiser
LIBERTY COCA-COLA BOTTLING COMPANY
09.2014 - 02.2015
Customer Sales Associate & Inventory Manager
WAWA CORPORATION
08.2011 - 08.2014
Class A CDL license -
All State Career School
High School -
Harry S. Truman High School
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