Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

MICHELLE WENTE

Brooklyn

Summary

Versatile leader specializing in e-commerce brand voice and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture, fostering innovation and cross functional teamwork.

Overview

12
12
years of professional experience

Work History

Editorial Manager-Homepage & Global Site Campaigns

Walmart
11.2023 - Current
  • Developed and executed comprehensive content strategies for specific business categories and cross-site experiences. Driving improved customer perception through compelling storytelling and innovative editorial content.
  • Conceptualized and led the curation of high-quality, inspirational content across digital touchpoints including site content, CRM and Homepage, enhancing the overall customer shopping experience.
  • Managed all editorial content for high profile campaigns such as Father's Day, Pride & Hispanic Heritage Month - meeting the specific needs of each campaign from a storytelling and customer experience standpoint.
  • Forged strong relationships with key teams such as MSP, Marketing, SBU Editorial and CSR through exemplary work, partnership and dedication to producing impactful content.
  • Presented competitive findings on a monthly basis, sharing observations and key takeaways of competitors best practices, trend-driven content and pathways to implementation for Walmart.



Senior Manager, Copy & Production

The RealReal
04.2017 - 11.2022
  • Responsible for cross-functional collaboration between the operations, site merchandising and technology teams.
  • Streamlined standards for ~20,000 new items daily, hosting content for $1.5 billion in merchandise.
  • Delivered weekly, monthly and quarterly data analysis on sales, conversion, AOV, UPT and return rate.
  • From 2018-2020, in cooperation with data science and technology teams formulated artificial intelligence that generated simple copy via machine learning. This proprietary technology resulted in annual operational savings of over $30 million and a 50% decrease in processing time across all merchandise categories.
  • Served as co-leader for all tech based initiatives surrounding copy and product representation. Including content for and conducting steering committee meetings, calculating cost benefits for initiatives and executing implementation of new features.
  • Managed a team of 10 entry to mid-level copy editors and writers, including an offshore team in the Philippines. Forecasted staffing needs using financial modeling and inventory projections.
  • Curated standards for all categories, including Women, Men, Fine Jewelry, Kids, Home, Art & Beauty to create competitive listings and evoke consistent brand voice.
  • Conducted extensive A/B testing on products listings, facets & filters and site navigation to promote sales and maintain competitive edge within the luxury e-commerce space.


Manager, Copy & Production

The RealReal
09.2015 - 04.2017
  • Managed copy editing, product styling and quality control teams for all facilities, managing a team of 30 people across departments.
  • Collaborated heavily with operations teams to formulate and execute trainings on merchandising standards.
  • Worked alongside merchandising and editorial to curate special sales, providing voice, copy and layout for celebrity partnerships, external brand relationships and private label collections.
  • Curated shot style guides for each department, working alongside merchandise to elevate imagery within predetermined parameters.
  • Developed a quality control program used across three e-commerce facilities allowing measurement of key quality metrics to inform training, feedback from merchandising and improve customer experience.

Manager, Copywriting

The RealReal
04.2014 - 09.2015
  • Hired and trained all new Copywriters for product copy in New York & New Jersey facilities. Managing upwards of 40 individuals at once.
  • Formulated onboarding and training materials for all new copywriters, conducted training programs and coaching.
  • Responsible for daily product quotas by individual, by category and as a team, working alongside photo and warehouse teams to align on staffing and product thresholds.

Copywriter

The RealReal
07.2013 - 04.2014
  • Wrote and edited product copy for all categories, modifying text to conform to company-wide branding standards and publication guidelines.
  • Supported the training of others while still responsible for daily personal quotas and quality metrics.

Assistant Store Manager

Club Monaco
10.2012 - 07.2013
  • Managed store personnel and sales goals in accordance with plans.
  • Kept daily ledger of pertinent KPI's, coached sales associates and promoted new merchandise via sales & visual Merchandising assistance.
  • Assisted in visual merchandising flips and executive store walkthrough in order to preview new collections.

Education

Associate of Arts - Fashion Merchandising

Academy of Art University
San Francisco, CA
05.2011

Skills

  • Data Synthesis & Storytelling
  • Personnel Management & Training
  • Looker
  • SQL
  • Microsoft Suite
  • Google Analytics
  • Site Merchandising & Operations
  • Product Styling
  • Trend Forecasting

Additional Information

Womxn's Employee Resource Group — Finance Chair
Served as Finance Chair for The RealReal's Womxn's employee resource group which included managing the ERG's budget, organizing and promoting leadership opportunities and providing programming such as charitable events and company wide campaigns celebrating female and female identifying individuals.

Timeline

Editorial Manager-Homepage & Global Site Campaigns

Walmart
11.2023 - Current

Senior Manager, Copy & Production

The RealReal
04.2017 - 11.2022

Manager, Copy & Production

The RealReal
09.2015 - 04.2017

Manager, Copywriting

The RealReal
04.2014 - 09.2015

Copywriter

The RealReal
07.2013 - 04.2014

Assistant Store Manager

Club Monaco
10.2012 - 07.2013

Associate of Arts - Fashion Merchandising

Academy of Art University

Similar Profiles

CREATE PROFILE
MICHELLE WENTE