Michelle West
San Diego,USA
Summary
Accomplished marketing project professional with a robust history of driving high-impact initiatives, optimizing processes, and aligning cross-functional teams to achieve strategic digital, creative, marketing and communications objectives. Expertise in leading multimillion-dollar projects, mitigating risks, and enhancing operational efficiency across diverse industries. Proven track record includes successful implementation of project management principles at Neighborly, resulting in a promotion to program manager within one year, and playing a pivotal role in developing the marketing digital process for Fiat Chrysler Automobiles (FCA) offers. With over 10+ years of progressive experience, a goal-oriented mindset, and a commitment to delivering exemplary customer service, poised to make a lasting impact on company and customer success.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Senior Project Manager
Abbott
01.2022 - Current
- Drove strategic business and enterprise-level medical device go-to-market (GTM) initiatives by developing structured project roadmaps that align priorities, mitigate risks, and emphasize on-time delivery. Fostered collaboration by engaging stakeholders, translating requirements into actionable plans, and having transparency on progress and impact. Led high-visibility projects with a focus on quality, compliance, and operational efficiency.
- Delivered $12M+ in gross margin indicator projects, earning awards in 2023 and 2024 for leading key executive initiatives.
- Aligned business priorities with stakeholder, marketing and IT initiatives, managing project roadmap that met deadlines and goals.
- Strengthened cross-functional collaboration by building relationships and motivating SMEs to deliver top-quality results.
- Translated business needs into actionable plans by synthesizing stakeholder requirements into detailed deliverables.
- Mitigated risks by identifying issues early and implementing creative solutions to keep projects on track.
- Oversaw multiple simultaneous workstreams with many interdependencies. Ensuring timely progress and risk management, while keeping stakeholders aligned and on track to ensure enterprise-wide adoption of new healthcare device for drug testing.
- Led large-scale planning sessions and working meetings to ensure clarity, alignment, and seamless execution.
- Drove transparency by tracking project progress and communicating scope changes and resource impacts to stakeholders.
- Assured teams met key milestones by preparing them for critical business and design review meetings.
- Improved operational efficiency by leveraging expertise in medical clinic workflows and healthcare software systems.
- Maintained strict compliance with business policies while optimizing project execution and delivery.
Marketing Program | Project Manager
Accenture
01.2021 - 01.2022
- Headed digital transformation by championing marketing and technology initiatives that enhanced efficiency, collaboration, and data-driven decision-making. Supervised software implementations, optimized asset management processes, and aligned teams to attain set goals. Ensured seamless execution of projects through strategic planning, stakeholder engagement, and change management.
- Led transition to Adobe Experience Manager (AEM) by guiding teams through software deployment and change management. Transitioned from their outdated platform to a new content management and digital asset management (DAM) system used to create, manage, and deliver digital experiences across various channels like websites, mobile apps, and digital signage.
- Elevated marketing performance via Agile Marketing adoption and innovative solutions to complex challenges.
- Strengthened collaboration by streamlining stakeholder requirements and optimizing project tracking processes.
- Improved digital asset management by integrating project management tools and refining operational workflows.
- Increased project transparency via data-driven decision-making and raising visibility into tasks and deadlines.
- Surpassed company expectations as remote contractor by delivering high-impact solutions and steering key initiatives.
Marketing Program Manager
Neighborly
01.2019 - 01.2021
- Spearheaded strategic project governance and execution by managing budgets, processes, and teams. Advanced efficiency through process improvements, stakeholder collaboration, and technology adoption. Emphasized smooth project completion by highlighting risks, resolving challenges, and strengthening operations.
- Managed $5M project portfolio supporting 4K+ franchise owners by driving strategic governance, marketing and business objectives.
- Led the change management franchising initiative to usher along and orchestrate implementation of a company rebranding effort and culture evolution.
- Headed digital transformation (change management) by championing marketing and technology initiatives that enhanced efficiency, collaboration, and data-driven decision-making.
- Collaborated across various departments; including digital, creative and communications and marketing. Steering multiple projects from signage, campaigns and employee experience/s throughout the project.
- Boosted efficiency by 90% through Asana to optimize enterprise-wide project management processes across marketing organization.
- Executed 26+ projects by defining e-2-e solutions, removing blockers, and assuring seamless coordination across teams.
- Strengthened executive decision-making via precise reports on budgets, schedules, and resource planning.
- Enhanced IT project delivery by standardizing processes, refining tools, and improving alignment within IT PMO teams.
- Established project management department from ground up by developing methodologies, frameworks, and governance models to realize operational excellence.
Senior Project Manager | Alliance, Relationship Manager
Keste
01.2018 - 01.2019
- Managed strategic partnerships, client relationships, and enterprise project execution by steering cross-functional collaboration, optimizing vendor engagements, and providing bespoke technology solutions to meet business objectives.
- Expanded $16B partnership through high-impact enterprise solutions across Oracle, AWS, Salesforce, Google, and Azure.
- Strengthened executive-level relationships by collaborating with C-suite leaders to develop client engagement strategies.
- Secured $1.7B in technology project opportunities via vendor relationships and 50+ client engagements within single year.
- Accelerated project success by aligning multi-disciplinary teams to execute complex onboarding solutions.
- Augmented sales by 12.5% through business development, exceeding client expectations and key project milestones.
- Forged Oracle relationships as primary client liaison through tailored solutions that addressed industry-specific challenges.
- Customized implementation roadmaps for enterprise clients by engaging sales teams, subject matter experts, and industry leaders across healthcare, retail, education, and more.
Project Manager
Santander Consumer USA
01.2016 - 01.2018
- Directed end-to-end project lifecycles by supervising teams, aligning business objectives, and assuring swift execution of digital and marketing initiatives. Headed strategic planning, process optimization, and stakeholder collaboration to accelerate efficiency and innovation. Generated high-impact solutions on time and within budget while enhancing overall business performance.
- Completed four large-scale projects while administering multiple web and mobile initiatives from concept to execution.
- Optimized project timelines and budgets by leading teams of 15+ professionals across departments.
- Improved efficiency by refining project management processes and giving strategic recommendations.
- Elevated customer engagement through CRM campaigns, direct mail programs, and digital promotions.
- Launched high-impact digital solutions by streamlining processes and managing external-facing platforms.
- Nurtured collaboration between IT, leadership, marketing, compliance, and legal for smooth execution.
- Increased project success rates by defining requirements, maintaining budgets, and ensuring timely updates.
- Led implementation of new Fiat Chrysler Automobiles website to elevate digital customer experience.
Project Manager | Vendor Manager | Market Performance Manager
Sprint
01.1998 - 01.2015
- Steered various projects, managed vendor partnerships, and optimized market performance by analyzing data, improving processes, and governing strategic initiatives to enhance business growth and customer engagement.
- Finalized enterprise-wide projects for 50K+ employee organization through strategic planning and execution.
- Optimized project timelines by developing structured plans, assigning tasks, and driving teams to completion.
- Enhanced financial efficiency by conducting budget analysis and presenting insights to executives post-project.
- Improved decision-making by evaluating performance metrics and presenting recommendations to leadership.
- Strengthened network expansion by analyzing contracts and forecasting tower deployment for 300M+ user base.
- Expanded corporate client base through proactive relationship management and strategic account growth initiatives.
- Launched initiatives, including corporate card processes and MVNO partnerships with companies like Disney and Virgin.
- Increased customer adoption by 2K annually through deployment of international roaming systems and digital platforms.
- Executed corporate events exceeding $500K by negotiating vendor contracts and securing top-tier entertainment.
- Advanced from administrative support to project leadership by managing executive initiatives and financial operations.
Education
Bachelor of Science - Business Administration
Miami University
Oxford, OHSkills
- Strategic Planning
- Executive-level Stakeholder collaboration
- Process Optimization
- Brand marketing expertise
- Team Leadership
- Agile & Waterfall Methodologies
- Vendor & Partner Management
- Mid-senior level experience
- Project Management
- Healthcare expertise
- Facilitating group decision-making
- Empathetic and adaptable
- Organized, detail oriented
- Project planning
- Meeting facilitation
- Agile methodology
- Cross-functional communication
Certification
- Certified Project Manager (CPM) – Project Management Leadership Group, Inc. (PMLG) – San Antonio, TX
- Project Management Certification – The George Washington University – Overland Park, KS
- Six Sigma Certification – The American Society for Quality (ASQ) – Overland Park, KS
Toxicology 2023 DVP and VP Award Winner
The Vampire 2.0 team migrated a large number of the Workplace customers from TSpot to QFT testing method. Multiple benefits were realized by both the eScreen organization and Workplace customers. Benefits included, but were not limited to; considerable GMI & operational improvements, reduced costs (Both Tox/eScreen & Customer), more collection site locations, and faster result Turn-Around-Time (TAT) for customers.
Timeline
Senior Project Manager
Abbott
01.2022 - Current
Marketing Program | Project Manager
Accenture
01.2021 - 01.2022
Marketing Program Manager
Neighborly
01.2019 - 01.2021
Senior Project Manager | Alliance, Relationship Manager
Keste
01.2018 - 01.2019
Project Manager
Santander Consumer USA
01.2016 - 01.2018
Project Manager | Vendor Manager | Market Performance Manager
Sprint
01.1998 - 01.2015
Bachelor of Science - Business Administration
Miami University