Creative and strong executive leader, adept in brand & strategic messaging and team leadership. Expertise on national and state-level advocacy campaigns with strong voter engagement and fundraising skills for non-profits and political campaigns. Excels in content development, community relations, and social media engagement. Demonstrates exceptional problem-solving skills and a proven track record in staff management and budget oversight.
Overview
18
18
years of professional experience
Work History
Principal
MCW Creative Group LLC
05.2015 - Current
Developed design, communications, and campaign services for small businesses, non-profits, politic campaigns, and individuals to increase awareness and drive action.
Managed national vote by mail program reaching over 80 million voters during the 2020 election cycle to ensure voters were able to vote during the pandemic.
Served as campaign manager for local candidates in Montgomery County (MD) and the District of Columbia; led successful fundraising campaigns using new public financing laws raising over $100,000 in matching funds.
Evaluated organizational processes, identifying inefficiencies and recommending targeted improvements and introducing new productivity tools and workflows.
Compiled research data and gave professional presentations highlighting findings and recommendations.
Chief of Staff
Montgomery County Government
12.2022 - 11.2024
Advised the Councilmember on education policy and coordinated the Education & Culture Committee policy and budget actions; supported key negotiations for Montgomery County Public Schools to receive additional funding.
Analyzed, developed, and tracked legislation and policy issues related to assigned areas; led the introduction and drafting process for key legislation on housing that passed in 2023.
Supervised staff and fostered a collaborative workplace and open door policy for 4 full-time and multiple contractors; organized and led biannual staff planning retreats.
Implemented performance evaluations with clear objectives and goals to support employee accountability, professional development, and belonging.
Oversaw policy priorities and held regular weekly meetings with staff to receive updates on assigned areas and identify key issues that required the Councilmember's action and/or direction.
Communications Manager
Manna Food Center
07.2018 - 11.2019
Developed compelling content for Manna's website, social media, and email communications to support efforts to reduce hunger and increase advocacy for food insecurity.
Created and maintained visual assets and branding for the organization; and designed the capital campaign branding to raise $2 million towards facilities and building updates.
Doubled social media engagement, launched new website, and coordinated digital fundraising campaigns with the Development Manager.
Coordinated the design and production for the annual report and fundraising appeals with vendors to ensure timely delivery.
Engaged Manna staff and board members in developing content; led training on best practices for take photographs.
Communications Director
Democracy Initiative
02.2017 - 04.2018
Coordinated messaging and digital actions for the 64 groups in the coalition; educated and mobilized 40 million members on democracy reforms.
Led weekly strategy meetings with coalition liaisons to support democracy reform campaigns for public financing, automatic voter registration, and voting rights restoration.
Wrote content for press releases, website and social media campaigns.
Director of Communications
FairVote
04.2015 - 02.2017
Developed research-driven messaging language for organizational identity and key reforms; implemented messaging for state-level campaign in Maine.
Cultivated relationships with political journalists, opinion editors and thought-leaders regarding FairVote’s reform agenda; and coordinated letters to the editor and opinion pieces across the country.
Spearheaded rebranding, visual content, style guide, and launched of new website.
Improved social media presence with tailored content strategies that incorporated better visuals and engaging copy, resulting in higher audience engagement.
Communications Director
United Methodist General Board of Church & Society
09.2006 - 04.2015
Coordinated email communications for 11 networks (500 to 8,000 subscribers) and a weekly newsletter, Faith in Action (16,000+ subscribers). Managed and launched umc-gbcs.org (30,000+ visitors per month).
Crafted language for new campaign initiatives on Ebola, health care, abolition of torture, economic justice and alcohol consumption. Fostered development of online community to reform health care in 2010.
Led expansion into social media (2008), grew networks (5800+ on Facebook and 10000+ on Twitter).
Fielded media inquiries, drafted press releases, and coordinated press conferences.
Facilitated workshops and trainings on social media and advocacy for justice advocates and staff.
Operated $430,000 communication and resource budget and supervised interns and consultants.
Education
Associate of Science - Graphic Design
The Art Institute Online
Pittsburgh, PA
Bachelor of Science - Communications Studies
University of Maryland Global Campus
Hyattsville, MD
01-2028
Skills
Brand & Strategic Messaging
Problem-Solving
Team Leadership & Staff Management
Data tracking & analysis
Content development
Community Relations
Social Media Management & Engagement
Budgeting, Forecasts, and Expense Tracking
Affiliations
Board Chair, Represent Women
At-Large Representative, Montgomery County Democratic Central Committee
Timeline
Chief of Staff
Montgomery County Government
12.2022 - 11.2024
Communications Manager
Manna Food Center
07.2018 - 11.2019
Communications Director
Democracy Initiative
02.2017 - 04.2018
Principal
MCW Creative Group LLC
05.2015 - Current
Director of Communications
FairVote
04.2015 - 02.2017
Communications Director
United Methodist General Board of Church & Society
09.2006 - 04.2015
Associate of Science - Graphic Design
The Art Institute Online
Bachelor of Science - Communications Studies
University of Maryland Global Campus
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