Michelle Wilson
Boca Raton,FL
Summary
Creative and strategic marketing leader with over a decade of experience driving brand growth, digital transformation, and high-performing content marketing and merchandising strategies. Proven success in leading cross-functional teams and executing content strategies that delivered a 45% increase in engagement and strong ROI across multi-channel campaigns.
Overview
11
11
years of professional experience
Work History
Senior Content Marketing Manager
Southern Glazer's Wine & Spirits
Miramar, FL
01.2021 - Current
- Spearheaded digital marketing and merchandising for 500+ brands, increasing engagement by 40% and driving a 45% YoY lift in online revenue.
- Introduced a data-driven optimization model, analyzing 100+ campaigns quarterly to refine channel strategies, resulting in a 30% stronger digital presence and 20% sustained audience growth.
- Produced personalized campaigns annually in Adobe Experience Manager, boosting brand awareness by 35% and contributing to a 15% increase in sales conversions.
- Reduced cart abandonment by 30% through targeted upsell strategies and a streamlined checkout flow, generating an additional $1.2M in recovered revenue.
- Conducted A/B tests across content, email, and web touchpoints, improving conversion rates by 20%.
- Oversaw planning and delivery of 15 eCommerce initiatives per year, achieving a 98% on-time launch rate with consistently high-quality standards.
- Mentored and coached a team of 8 content creators, implementing monthly brainstorming sessions that led to a 30% increase in content engagement rates and a 25% improvement in campaign turnaround time.
Digital Enterprise Content Manager
Southern Glazer's Wine & Spirits
Miramar, FL
01.2018 - 01.2021
- Monitored digital trends and tested 1M+ user interactions, providing actionable insights that improved customer retention by 20% and informed future marketing initiatives.
- Boosted email-driven revenue by 40% within 3 months through strategic segmentation, A/B testing, and personalized campaigns.
- Streamlined marketing workflows across channels, reducing content delivery time by 25% and improving operational efficiency.
- Aligned content initiatives with business objectives, fostering collaboration between marketing and sales and contributing to a 15% lift in lead-to-sale conversions.
- Implemented new digital content management tools, boosting team productivity by 30% and reducing editorial errors by 20%.
- Analyzed performance data across 150 promotional assets, making real-time optimizations that increased session duration by 15%.
eCommerce Content Manager
City Furniture
Tamarac, FL
01.2017 - 01.2018
- Led development of targeted content strategies that expanded engagement by 35% and conversion rates by 20%, while integrating SEO best practices that grew organic traffic by 50% and boosted brand visibility.
- Built and executed a company-wide content calendar, streamlining workflows and achieving 100% on-time delivery of marketing campaigns.
- Tracked and assessed performance metrics of 100+ promotional campaigns, making data-driven optimizations that drove overall site performance.
- Designed and launched flash deal promotions generating $450k in two months, creating short-term revenue spikes and contributing to long-term growth.
eCommerce Product Manager
Ashley Furniture Industries
Tampa, FL
01.2015 - 01.2017
- Managed the eCommerce product roadmap, delivering UX enhancements that accelerated customer satisfaction scores by 25% and boosted engagement metrics.
- Defined and maintained project scope requirements and conducted rigorous QA testing, improving website reliability and reducing defects by 30%.
- Built strong cross-functional partnerships, enabling 95% on-time delivery of prioritized eCommerce projects aligned with key business objectives.
- Optimized product backlog across scrum teams, strengthened resource allocation and ROI.
- Directed new product development initiatives, from ideation through launch, introducing features that drove a 15% lift in customer retention and supported long-term growth strategy.
Education
Master of Business Administration -
American InterContinental University
Schaumburg, IL01.2013
Bachelor of Fine Arts -
American InterContinental University
Weston, FL01.2011
Skills
- Digital Marketing
- Digital Merchandising
- Ads Campaign Management
- Brand Management
- Strategic Planning
- Content Development
- Content Strategy
- Project Management
- Workflow Optimization
- A/B Testing
- Social Media Strategy
- Google Analytics
- Adobe Analytics
- Adobe Photoshop
- HTML/CSS
- Adobe Experience Manager
- JIRA
- Shopify
- Sitecore
- WordPress
Timeline
Senior Content Marketing Manager
Southern Glazer's Wine & Spirits
01.2021 - Current
Digital Enterprise Content Manager
Southern Glazer's Wine & Spirits
01.2018 - 01.2021
eCommerce Content Manager
City Furniture
01.2017 - 01.2018
eCommerce Product Manager
Ashley Furniture Industries
01.2015 - 01.2017
Master of Business Administration -
American InterContinental University
Bachelor of Fine Arts -
American InterContinental University
Similar Profiles
Darrell NickelsDarrell Nickels
Sales Consultant at Southern Glazer's Wine & SpiritsSales Consultant at Southern Glazer's Wine & Spirits
Kevin DugganKevin Duggan
Inside Sales Consultant at Southern Glazer's Wine & SpiritsInside Sales Consultant at Southern Glazer's Wine & Spirits
James CornellJames Cornell
Sales Director - The Craft Collection at SOUTHERN GLAZER'S WINE & SPIRITSSales Director - The Craft Collection at SOUTHERN GLAZER'S WINE & SPIRITS
Daniele MazzoniDaniele Mazzoni
On-/Off-Premises Area Manager at Southern Glazer's Wine & SpiritsOn-/Off-Premises Area Manager at Southern Glazer's Wine & Spirits
Lawrence Panico IIILawrence Panico III
Assistant Store Manager at Aldi USAAssistant Store Manager at Aldi USA