Michelle Woodroffe
Emmaus,PA
Summary
Director of Financial Planning Analysis with 15+ years of collaboration with department leaders to optimize financial performance and identify the risks and opportunities impacting monthly results. Specializing in data modeling, scenario planning, and deep dive analysis providing decision support to senior leadership. Focused on working with key stakeholders to understand business goals and operational challenges to better translate financial results into actionable items for enhancing revenue and reducing cost.
Overview
22
22
years of professional experience
Work History
Director of Financial Planning and Analysis
Good Shepherd Rehabilitation Network
Allentown , PA
08.2022 - Current
- Established and initiated a comprehensive hiring strategy resulting in the successful creation of a high-performing team of 4 senior analysts; achieved a 45% reduction in project turnaround time.
- Led the successful development and implementation of a new financial dashboard.
- Empowered service line leaders with comprehensive financial performance insights, KPIs, and drill-down capability, resulting in streamlined decision-making, enhanced operational efficiency, and reduced costs by 10%.
- Constructed a robust case mix index (CMI) model leveraging data-driven insights to forecast the optimal patient population mix, allowing for improved resource allocation and a 30% increase in revenue.
- Collaborate with organizational leadership to identify and understand statistical trends and financial performance variances from the plan; provide guidance and support on the implementation of corrective actions.
- Hold responsibility for researching, developing, and implementing appropriate data systems that lead to increased business performance and achieving overall organization goals.
- Supplied management visibility into data-driven insights that influenced strategic business decisions.
- Enforce optimal decision support by creating complex data sets for purposes such as: reporting integration, dashboards, data visualization, data mining, and predictive analytics.
- Collaborate with the CFO to deliver impactful presentations to senior leadership, operational teams, and the Board of Directors, highlighting financial insights and driving alignment toward organizational goals.
Director of Reimbursement
Good Shepherd Rehabilitation Network
Allentown , PA
11.2014 - 08.2022
- Established in-depth data analysis, quantifying the impact of a payer contract breach, resulting in a $800K reimbursement in arrears and a 13.5% increase in future contracted reimbursements.
- Produced analytical support in the petition for a higher inpatient rehabilitation Medical Assistance rate on a sub-set of patients, resulting in a 35% increase in reimbursement rate.
- Developed a multi-scenario model, incorporating historical metrics to support senior leadership during key payer negotiation, leading to a marginal change in contracted reimbursement rates, in an environment of substantial pressure to reduce rates.
- Partnered with a cross-functional team, implementing Blue Ocean strategy to unlock new market opportunities, differentiating Good Shepherd from other organizations, and delivering value-added services to patients and caregivers.
- Presided over the network's reimbursement functions, including accurate valuation, reporting of revenue, and management of Net Accounts Receivable.
- Administered oversight of the annual Medicare and Medicaid Cost Reports submission.
- Assembled the annual patient service revenue budget, while ensuring adherence to regulatory standards.
Business Manager - Perioperative Services
Lehigh Valley Health Network
Allentown , PA
04.2010 - 11.2014
- Championed cost-saving efforts, leveraging robust analytics to inform division leadership's decisions, resulting in over $1M in savings over 12 months by identifying and eliminating unnecessary expenses through comprehensive spend analysis and strategic vendor management.
- Leveraged analytical expertise to convey analytical guidance based on the financial impacts of clinical decisions.
- Played an instrumental role in the construction of strategic business plans for the organization's divisions.
- Collaborated with senior leadership to evaluate productivity strategies, resulting in a reduction in operational costs through resource management.
Financial Analyst - Revenue/Reimbursement Analyst
Lehigh Valley Health Network
Allentown , PA
04.2003 - 04.2010
- Generated $1.5M of additional patient service revenue by pinpointing a potential opportunity within a key hospital department and led the team that implemented the financial and process improvements.
- Partnered with operational leadership by delivering network-wide analytical support and crafting financial models to quantify the revenue impact of key programs.
- Led revenue integrity projects resulting in an increase in patient service revenue and enhanced compliance with reimbursement rules through comprehensive financial audits and process improvements.
Sr Accountant
Lehigh Valley Health Network
Allentown , PA
11.2001 - 04.2003
- Executed all accounting, reporting, and financial statement preparation for over 1,000 gift funds and research grants, following GAAP, Healthcare Audit Guidelines, and internal Finance Department policies and procedures.
Education
Master of Business Administration: Organizational Management -
05.2024
Bachelor of Science: Accounting and Marketing -
Certificate in Business Analytics -
Skills
- Budgeting
- Forecasting
- Communication
- Collaboration
- Financial Analysis
- Business Partnering
- Financial Modeling
- Report Preparation
- Microsoft Excel Proficiency
- Variance Analysis
- Process Improvement
- Team Leader
- Strategic Planning
- Research
Timeline
Director of Financial Planning and Analysis - Good Shepherd Rehabilitation Network
08.2022 - Current
Director of Reimbursement - Good Shepherd Rehabilitation Network
11.2014 - 08.2022
Business Manager - Perioperative Services - Lehigh Valley Health Network
04.2010 - 11.2014
Financial Analyst - Revenue/Reimbursement Analyst - Lehigh Valley Health Network
04.2003 - 04.2010
Sr Accountant - Lehigh Valley Health Network
11.2001 - 04.2003
Eastern University - Master of Business Administration: Organizational Management,
DeSales University - Bachelor of Science: Accounting and Marketing,
Cornell University - Certificate in Business Analytics,
Memberships Organizations
Healthcare Financial Management Association (HFMA)
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