Michelle Bizzarro

Head of Central Operations (Entertainment)

• Achieved day-and-date release in China alongside its global release of Emmy award-winning Arcane TV Show, leading team responsible for China post-production and NRTA approval, resulting in widespread viewership and critical acclaim.
• Key role in establishing pillar (Film/TV, Music, Consumer Products, IP Strategy), driving strategic planning and operations.
• Designed and led implementation of digital transformation initiatives in deal management, IP and title rights management, digital asset management, and media distribution, driving improved performance, profitability, and sustainable growth.
• Equipped Film, TV, and Consumer Products leadership with green light framework, enabling them to effectively evaluate optimal opportunities and make streamlined investment decisions.

Head of Central Product (Game Studios)

• Enhanced live game performance measurement and strategic roadmap decision-making by equipping Wild Rift, Legends of Runeterra, Teamfight Tactics, and Valorant with mobile market intelligence and app performance profiling data, enabling effective KPI benchmarking to identify critical areas for improvement.
• Deepened understanding of player behaviors, preferences, and engagement patterns in Wild Rift, Legends of Runeterra, Valorant, and Teamfight Tactics by equipping teams with resources to conduct longitudinal, lifecycle, and segmentation studies.
• Strengthened market placement by empowering teams with resources for app store A/B testing and positioning studies, facilitating identification of unique market opportunities and creation of tailored player-centric offerings.
• Established Central Product to expedite implementation of mobile product strategy capabilities, and equipped game team leadership with comprehensive green light framework to effectively evaluate market, launch, and live service readiness of their titles.

• Managed leaders overseeing 35+ global game studios and a portfolio of over 40+ titles, responsible for leveraging analysis, in-game KPIs, and player studies to drive roadmap strategy, enhance player value and sentiment, and achieve business objectives.
• Generated an increase in business revenue through the development of a portfolio of games based on popular franchises from NBCUniversal, DreamWorks, and Illumination Entertainment, including Jurassic Park, Fast and Furious, How to Train Your Dragon, Trolls, Croods, Kung Fu Panda, Minions, Despicable Me, and Secret Life of Pets.
• Managed P&L, franchise relations, and game leadership, overseeing end-to-end development from inception to launch and live services, ensuring financial performance, profitability, and growth.

GM / Leadership Training

• Led data-informed creative brainstorm sessions for Madden Mobile, empowering the team to conceptualize and implement new features throughout the 2015-2017 seasons, which contributed to a significant increase in installs, player engagement, and total revenue growth of 132% over the three-year period.
• Completed EA's leadership program (GSLX). Invite-only program prioritizing engagement of 30-40 leaders every 2 years, with goal of fostering their growth and cultivating next generation of EA leadership.

Studio Head / Game GM / Executive Producer

• Served as Interim Studio GM for EA-SLC, leading a restructuring initiative focused on initiating the closure process after fulfilling a mobile licensing commitment.
• Built and managed a new LA game studio, overseeing strategy, P&L, and game leaders responsible for product roadmap strategy and development of several Illumination Entertainment titles (Minions Paradise, Secret Life of Pets, Despicable Me), before ultimately shutting it down due to Leadership and portfolio strategy changes.

• Achieved 43% increase in bookings and scaled Words with Friends ecosystem to 14M+ DAU by leading product and production in conceptualizing and implementing features and events that enhanced the player experience.
• Led studio in driving product roadmap strategies, prioritization, and development for Words With Friends, Scramble With Friends, Running With Friends, and Words on Tour, assessing economic viability and informing investment decisions.
• Collaborated with Ed Norton's CrowdRise to produce Words With Friends Celebrity Tournament, featuring renowned personalities such as Ed Norton, John Legend, Jonah Hill, Snoop Dogg, and more, and helped secure over $44M in ad partnerships.

• Directed studio portfolio strategy, managing P&L, contracts, and partnerships with Warner Bros, NFL, and ad agencies.
• Built and cultivated high-performing teams, attracting top industry talent, and fostering a culture of excellence and collaboration.
• Served as Creative Director and UI designer for the studio's debut titles, Tapper World Tour and NFL Season Pass Trivia.

• Led Studio portfolio strategy, P&L management, Publisher relations, and contract negotiations, overseeing creative development and production on Baja: Edge of Control, XGames SnoCross, 2XL Supercross, 2XL ATV Offroad, and more.
• Pioneered paid in-game brand integrations, generating $3.5M in revenue, achieving a significant milestone for the publisher.
• Earned Apple recognition for game innovation on 2 titles, showcased at WWDC, and featured in iPod Manual and TV commercial.

• Established 60+ art studio in Shenzhen, China.
• Formed 20+ development studio in Singapore (in partnership with NTU).
• Directed strategies to optimize studio efficiency and effectiveness.