Summary
Overview
Work History
Education
Skills
Certification
References
Languages
Personal Information
Timeline
Generic

Michelle Danni Sheetz

Strasburg,VA

Summary

Dynamic professional with proven expertise at the City of Winchester, adept at staff management and budget oversight. Successfully trained and developed high-performing teams, enhancing client satisfaction and operational efficiency. Bilingual communicator skilled in conflict resolution, fostering strong client relations, and implementing strategic programs and marketing strategies to drive community engagement.

Overview

11
11
years of professional experience
1
1
Certification

Work History

AQUATICS COORDINATOR

City Of Winchester Va - Local Government
Winchester , VA
12.2023 - Current

Supervised Aquatics Specialist, ensuring efficient operations across all facilities.

  • Managed aquatic staff schedules to maintain optimal coverage for operations.
  • Monitored aquatics budget, overseeing revenues and expenditures for fiscal stability.
  • Coordinated joint pool programs with Parks & Recreation to enhance community engagement.
  • Assisted Facilities Maintenance in upkeep of pool chemical and filter systems.
  • Oversaw contractual agreements related to aquatics services, ensuring compliance and quality.
  • Developed comprehensive short- and long-term plans for aquatic programs.
  • Demonstrated extensive knowledge of aquatics facilities and community demographics.

AM/DFO (ACCOUNT/OPERATIONS MANAGER)

Svetness
Leesburg, VIRGINIA
01.2022 - 11.2023
  • Facilitated client support through proactive communication, enhancing service quality and conflict resolution.
  • Conducted daily follow-ups with trainers regarding client session progress and attendance.
  • Managed trainer assignments by reviewing dashboard for unassigned clients and verifying trainer availability.
  • Held one-on-one Zoom meetings with trainers to discuss client progress and document notes in dashboard.
  • Coordinated internal communication across departments to address client and trainer needs.
  • Introduced new trainers via immediate calls post-DOE completion, followed by personalized Zoom meetings.
  • Maintained consistent communication with trainers through JustCall for issue resolution and guidance.
  • Executed background recruiting by sourcing qualified trainers on Breezy, conducting 15-30 initial phone interviews.

AQUATIC AND RECREATION MANAGER

Town Of Strasburg
Strasburg, VA
11.2018 - 10.2022
  • American RedCross Lifeguard Instructor
  • Certified CPO
  • Managed & Trained 25+ Employees on all policies, procedures, HR, payroll, 1 on 1 evaluations, training, ordering supplies, etc.
  • Trained & Certified Lifeguards
  • Scheduling, writing rotation
  • In service training
  • Record keeping
  • Led training sessions and seminars
  • Conducted assessments and surveys to determine satisfaction with wellness and fitness programs and services.
  • Recommended and approved new program and service offerings to produce revenues and minimize costs.
  • Provided individual support and counseling.
  • Prepared and implemented budgets and strategic, operational, purchasing and maintenance plans.
  • Controlled and reported unruly behavior, evicting individuals not adhering to behavior protocols.
  • Taught swimming techniques and safety education to new swimmers.
  • Determined chlorine content and pH value of water with water testing kits.
  • Oriented new lifeguards on job duties and responsibilities, scheduling shifts and providing frequent feedback.
  • Conducted pool chemical checks to determine adequate safety and hygiene.
  • Conducted regular drills in order to stay prepared for any potential emergency situation.
  • Inspected recreational rope tows, T-bars, J-bars, and chair lifts, for safety hazards, and damage and wear.
  • Maintained quality of pool water by testing chemical levels.
  • Inspected recreational facilities for cleanliness.
  • Performed daily maintenance checks on equipment and supplies to ensure proper functioning in case of an emergency situation.
  • Recruited volunteers from the community to assist with various recreational programs.
  • Created a budget and established financial controls to ensure fiscal responsibility.
  • Developed marketing strategies to increase participation in recreational programs.
  • Provided leadership in developing long-term plans for recreational facilities and programs.
  • Generated reports regarding program usage statistics for management review.
  • Cultivated relationships with local businesses to secure sponsorships for recreation programs.

OWNER/OPERATOR

Iron Rose Fitness Studio
Winchester, VIRGINIA
09.2018 - 10.2020
  • Advertised for personal trainers, hired, onboarded, trained, and sometimes also fired personal trainers.
  • Client Retention
  • Scheduling
  • Productivity
  • Payroll/Accounting
  • All aspects of small business ownership

MEMBER EXPERIENCE MANAGER

MXM, Anytime Fitness
Winchester, VA
12.2018 - 12.2019
  • Trained, mentored, and supported high-performing, quality-minded team, providing regular performance review, feedback, and coaching in deficient areas
  • Fostered relationships with customers to expand business and enhance client satisfaction
  • Monitored, managed, and communicated strategic objectives
  • Cultivated Group Culture with positive team building relations and worked with teams to ensure program optimization
  • Planned and executed meetings, lunches and events for groups of 1 to 20
  • Drove sales by effectively up-selling products to customers
  • Elevated customer satisfaction ratings by resolving client and case issues effectively.
  • Minimized staff turnover through appropriate selection, orientation and training.
  • Developed and implemented appropriate plans to resolve unfavorable trends and enhance sales.
  • Developed existing team into high productivity, results-oriented unit through creative initiatives.

GENERAL MANAGER

Anytime Fitness
US, VIRGINIA
12.2014 - 06.2018
  • Established employee development plan, setting clear expectations for team members.
  • Provided clear direction and set priorities for accomplishing desired actions and results.
  • Established and maintained proactive human resource functions, complying with labor regulations.
  • Recruited team members for maintaining adequate staffing levels according to projected sales.
  • Client Acquisition & Retention
  • Performed day to day operations
  • Oversaw all aspects of data management for CRM programs and proprietary database to include anywhere from daily to monthly updates and backup, report generation and troubleshooting or repair service requisition
  • Organized corporate and office meetings for up to 10+ team members
  • Coordinated office activities and operations to secure efficiency and compliance with company policies
  • Inputted information from customer calls and onsite service visits into the company's system
  • Delivered an exceptional level of service to each customer by listening to concerns and answering questions
  • Prepared correspondence, accounting and financial documents for analysis
  • Managed daily business operations, including sales, logistics, customer service and problem-solving
  • Coordinating itinerary and scheduling appointments
  • Organized member files and streamlined operations to improve efficiency
  • Improved productivity initiatives, managing accounts, coordinating itinerary and scheduling client/leadership appointments
  • Automated office operations, managing client correspondence, payment scheduling, record tracking and data communications
  • Improved operational efficiencies, managing work requests, new orders, pricing and changes while coordinating logistics to verify delivery dates
  • Liaised with customers, addressed inquiries, handled meeting requests and answer billing questions to provide outstanding customer care.

Education

CERTIFIED FITNESS TRAINER -

International Sports Science Academy
CALIFORNIA
01.2005

HIGH SCHOOL DIPLOMA -

Strasburg High School
Strasburg, VA
01.1988

CERTIFIED LIFEGUARD INSTRUCTOR - Aquatics

American Red Cross
USA

Music - Music

Shenandoah University
Winchester, VA

Skills

  • Strategic planning and marketing
  • Event planning and execution
  • Conflict resolution
  • Client-focused approach
  • Communication skills
  • Maintain and Develop Social Media presence
  • Team building
  • Client relations management
  • Computer proficiency
  • Time management
  • Adaptability
  • Results orientation
  • Training and development
  • Verbal and written communication
  • Team oversight
  • Human resources management
  • Budget oversight
  • Revenue generation strategies
  • Facility operations management
  • Staff Management

Certification

  • Certified Lifeguard Instructor in Life Saving
  • Certified Pool Operator in Pool/Chemistry

References

References available upon request

Languages

Spanish, Conversational

Personal Information

Title: Aquatic Coordinator

Timeline

AQUATICS COORDINATOR

City Of Winchester Va - Local Government
12.2023 - Current

AM/DFO (ACCOUNT/OPERATIONS MANAGER)

Svetness
01.2022 - 11.2023

MEMBER EXPERIENCE MANAGER

MXM, Anytime Fitness
12.2018 - 12.2019

AQUATIC AND RECREATION MANAGER

Town Of Strasburg
11.2018 - 10.2022

OWNER/OPERATOR

Iron Rose Fitness Studio
09.2018 - 10.2020

GENERAL MANAGER

Anytime Fitness
12.2014 - 06.2018

CERTIFIED FITNESS TRAINER -

International Sports Science Academy

HIGH SCHOOL DIPLOMA -

Strasburg High School

CERTIFIED LIFEGUARD INSTRUCTOR - Aquatics

American Red Cross

Music - Music

Shenandoah University
Michelle Danni Sheetz