Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

MICHELLE HENDERSON

Annapolis,MD

Summary

Award-winning healthcare business development professional with 15+ years of experience driving growth in hospice, home health, and senior care. Skilled in strategic territory planning, provider education, and high-impact relationship building with physicians, referral partners, and care teams. Seeking to leverage clinical sales success into a neuroscience-focused pharmaceutical role.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Manager of Community Partnerships

Hospice of the Chesapeake
05.2022 - Current
  • President’s Club Winner (2024) for top-tier organic growth and referral conversion.
  • Achieved 15% year-over-year increase in patient admissions by expanding physician and facility referral base.
  • Maintained 85%+ referral-to-admission conversion rate through strategic clinical education and timely follow-up.
  • Generated over $2M in new annual revenue through referral development and service expansion.
  • Improved revenue per patient day by 8% through documentation enhancement and payer alignment.
  • Reduced client acquisition cost by 12% via targeted outreach and optimized messaging.
  • Built 15+ high-impact facility partnerships and coordinated cross-functional onboarding.

Hospice Care Consultant

Seasons Hospice / AccentCare Maryland
07.2015 - 05.2022
  • Supported double-digit census growth across large multi-county territory through provider engagement.
  • Educated physicians, discharge planners, and care teams on hospice eligibility and Medicare coverage.
  • Maintained high referral conversion rates through strategic messaging and bedside consultations.
  • Strengthened intake and documentation accuracy to support compliant, rapid admissions.
  • Re-engaged legacy accounts and expanded market penetration during second tenure.
  • Collaborated with interdisciplinary teams to enhance patient support and ensure seamless service delivery.

Head of Operations

Home Care Assistance
05.2019 - 09.2020
  • Directed business development and operational oversight for private duty care agency.
  • Established and nurtured hospital referral relationships, increasing top-line revenue.
  • Reduced client churn and improved gross margin through improved staff training and quality assurance.
  • Oversaw compliance, care team scheduling, and client satisfaction efforts.
  • Led operational strategy to enhance service delivery across multiple locations.
  • Streamlined workforce management processes, improving staff allocation and reducing turnover.

Education

B.S. - Mass Media Communications (PR & Advertising), Minor: Spanish

Oral Roberts University
Tulsa, OK

Skills

  • Territory Strategy
  • Clinical Education
  • KOL Engagement
  • Sales Forecasting
  • Referral Growth
  • Contracting & Access
  • CRM Proficiency
  • HIPAA Compliance
  • Funnel Management
  • Customer service

Affiliations

  • Board Member (Secretary & Social Media Chair) - Anne Arundel County Senior Provider Group 2023 – 2025
  • Lead community engagement across regional provider network.

Certification

  • Simione Hospice Sales Bootcamp
  • The 7 Habits of Highly Effective People Training
  • EMR/CRM Tools


Timeline

Manager of Community Partnerships

Hospice of the Chesapeake
05.2022 - Current

Head of Operations

Home Care Assistance
05.2019 - 09.2020

Hospice Care Consultant

Seasons Hospice / AccentCare Maryland
07.2015 - 05.2022

B.S. - Mass Media Communications (PR & Advertising), Minor: Spanish

Oral Roberts University

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