Michelle Henstock
Chicago,IL
Summary
Experienced and versatile leader with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic and revenue goals.
Overview
18
18
years of professional experience
Work History
Director of Operations & Sponsorship
CHICAGO RED STARS
12.2017 - Current
- Sell new corporate partners generating annual revenue growth rate 89%
- Build and track new revenue pipeline
- Manage sales process through creation of sales presentations through structuring all deal terms
- Liaise with internal departments to ensure a collaborative process and integrated partnerships
- Cultivate and maintain strong relationships with current and potential partners
- Execution of all contractual assets of the partnership portfolio to meet brand objectives and align activation concepts to meet objectives
- Oversee proof of performance reports and renewal process
- Facilitate relationship and scheduling of all games and events with the venue
- Serve as Liaison with the League to ensure execution of all mandated policies and regulations
- Manage game day operations and events and develop detailed plans, maps and timelines for all internal and external stakeholders
- Develop creative themes for games/events and created related activations to enhance fan engagement
- Negotiate contracts with venue, vendors and suppliers to obtain best rates and services.
- Train and supervise all game day and seasonal staff
- Monitor and control Corporate Partnership and Operation budgets
- Lead, develop and mentor Corporate Partnership Sales and Activation staff and Operations staff
Vice President of Operations & Marketing
WNBA CHICAGO SKY
12.2005 - 09.2017
- Developed a mobile app resulting in 1.5% growth in revenue
- Executed all home games with growth in attendance (6%), ticket revenue (14%) and sponsorship revenue (66%)
- Manage budgets leading to annual efficiency for company
- Created new revenue stream through execution of games on the road in a player’s college town.
- Manage broadcast in coordination with local broadcast partner, producers, crew and on-air talent
- Utilized CRM for analysis of customer interactions to grow yearly membership renewal at 80% rate
- Oversaw creation & production of all sales, event, marketing & sponsorship assets and communications
- Management of relationships with external agencies
- Coordinated team merchandising
Education
Master of Arts - Sports and Recreation Administration
Morehead State University
Morehead, KY2005
Bachelor Sports Science - Exercise Science
University of New South Wales
Sydney, NSW1996
Skills
- Business Management
- Operational Leadership and management
- Revenue Generation
- Event Planning & Management
- Revenue Stream Development
- Relationship Management
- Operational Efficiency and Safety
Timeline
Director of Operations & Sponsorship
CHICAGO RED STARS
12.2017 - Current
Vice President of Operations & Marketing
WNBA CHICAGO SKY
12.2005 - 09.2017
Master of Arts - Sports and Recreation Administration
Morehead State University
Bachelor Sports Science - Exercise Science
University of New South Wales
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