Michelle Landeiro Miguel
Brooklyn,NY
Summary
Dedicated Marketing Content Specialist professional with history of meeting company goals utilizing consistent and organized practices. Articulate communicator, natural leader and organized manager that is skilled in working under pressure and adapting to new conditions.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
ReachLink Therapy
01.2021 - Current
- Acquire company projects to test new leads. Produced SMS campaign for maximizing conversion rate and achieved a 35% conversion out of an expected 25%.
- Coordinated creation and deployment of instructional videos and other marketing collateral.
- Utilized market trends and target audience statistics to author crisp and interesting copy to engage consumers and drive sales.
Content Creator & Copywriter
Upwork
01.2021 - Current
- Collaborated with Marketing Director in development of blog/article content, maintaining consistency with brand marketing and message strategies.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Managed competing deadlines with efficiency.
Sales Specialist | Assistant Manager
4ocean
08.2018 - 03.2020
- Fostered key relationships with company’s Northeast Territory retail clients as well as administered orders, target marketing, selling tactics, and product launches.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Created product storylines employing 4ocean's RangeMe profile for utilizing B2B marketing methods to attract potential wholesale customers.
- Trained new associates in successful customer retention strategies and developed monthly team action plans with monitored progress.
- Boosted client engagement on social platforms in assigned department, while succeeding 95% customer satisfaction rating determined by CSTAT.
Education
Bachelor of Arts - Business Administration
Union College
Associate of Arts - Liberal Arts
Iowa Central Community College
Skills
- Marketing & Communication
- SEO & Trend Analysis
- Content Management Systems
- Blogging/Email Campaigns
- Graphic Designing-Canva
- Social Media Management
- Client relations & Retention
- Team Coordination
Timeline
Marketing Coordinator
ReachLink Therapy
01.2021 - Current
Content Creator & Copywriter
Upwork
01.2021 - Current
Sales Specialist | Assistant Manager
4ocean
08.2018 - 03.2020
Bachelor of Arts - Business Administration
Union College
Associate of Arts - Liberal Arts
Iowa Central Community College
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