Summary
Overview
Work History
Education
Skills
Timeline
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Michi Tamashiro

Honolulu,HI

Summary

Strategic and organized marketer with a proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Solution-oriented; adept at leveraging market analysis and consumer insights to optimize positioning and drive sales.

Overview

8
8
years of professional experience

Work History

Senior Account Executive, Integrated Marketing

Anthology Marketing Group, a FINN Partners Company
05.2023 - Current
  • Drives client engagement for retention and marketing success, translating goals and strategies into actionable plans.
  • Collaborates with and leads a cross-functional team of 20+ to optimize and execute tailored creative, multi-touch media plans, and strategy projects aligned with client objectives.
  • Streamlines communication between clients and internal teams, increasing operational efficiency.
  • Maintains comprehensive knowledge of market trends, industry news, and competitors, to ensure informed decision-making and strategic planning.
  • Conducts regular client reviews to assess performance metrics, identifying areas of improvement and executing optimizations.
  • Mentors junior staff, fosters professional development to improve team performance.

Account Executive, Integrated Marketing

Anthology Marketing Group, a FINN Partners Company
07.2021 - 04.2023
  • Managed and cultivated client communications.
  • Collaborated with cross-functional teams to develop marketing strategies and deliverables aligned with client goals.
  • Managed project timelines and deliverables among cross-functional teams.
  • Spearheaded initiatives to optimize account processes, driving operational efficiency and results.
  • Facilitated media buy orders and traffic, project briefs and reporting.

Assistant Account Executive, Advertising

Anthology Marketing Group
04.2019 - 07.2021
  • Managed client communications, ensuring timely responses and satisfaction.
  • Collaborated closely with senior members to develop strategic plans for client campaigns and initiatives.
  • Coordinated project timelines and deliverables among cross-functional teams.
  • Prepared presentations for client meetings to showcase campaign progress.
  • Contributed to successful project outcomes by skillfully coordinating resources and meeting deadlines consistently.

Sales & Marketing Coordinator

Kyo-ya Ohana, LLC
07.2018 - 04.2019
  • Supported sales and marketing functions for two hotels of differing brand identities and marketing strategies, driving sales and preference.
  • Developed and optimized marketing collateral with engaging visuals and persuasive property details, driving conversions.
  • Developed brand identity through visuals, experiences and products.
  • Analyzed market trends and consumer data to inform strategic decisions and optimize promotional efforts.
  • Managed vendor and agency relations.

Marketing Coordinator

Alternate Energy, Inc.
05.2017 - 07.2018
  • Developed and executed marketing campaigns to promote renewable energy solutions.
  • Developed and maintained content calendars, keeping Alternate Energy top of mind and enhancing outreach.
  • Collaborated with sales teams to generate leads through targeted marketing initiatives.
  • Managed brand reputation and online identity on third-party platforms.
  • Oversaw event planning and execution, increasing community engagement and awareness.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Supported internal communications.

Education

B.B.A. - Marketing

Shidler College of Business, University of Hawai'i at Mānoa
Honolulu, HI

Skills

  • Account management
  • Strategic planning
  • Project management
  • Cross-functional teamwork
  • Opportunity identification
  • Data Analysis
  • Performance tracking
  • Attention to detail
  • Multitasking and organization
  • Verbal and written communication
  • Microsoft Office Suite
  • Always curious

Timeline

Senior Account Executive, Integrated Marketing

Anthology Marketing Group, a FINN Partners Company
05.2023 - Current

Account Executive, Integrated Marketing

Anthology Marketing Group, a FINN Partners Company
07.2021 - 04.2023

Assistant Account Executive, Advertising

Anthology Marketing Group
04.2019 - 07.2021

Sales & Marketing Coordinator

Kyo-ya Ohana, LLC
07.2018 - 04.2019

Marketing Coordinator

Alternate Energy, Inc.
05.2017 - 07.2018

B.B.A. - Marketing

Shidler College of Business, University of Hawai'i at Mānoa

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Michi Tamashiro