Mickey Moore
Collierville,US
Summary
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Regional Director of Sales and Franchising
FORD MOTOR COMPANY
10.2023 - Current
- Leveraging extensive experience in managing both on-site and remote international sales teams, I am adept at steering the global sales operations for automotive manufacturing, distribution, and wholesale sectors
- My proficiency encompasses strategic partnership development with marketing agencies and dealer networks, significantly enhancing brand visibility and driving market share growth, evidenced by contributing to 5% of national vehicle sales volume
- As an adept international sales director, I excel in orchestrating monthly webinars and virtual meetings to foster transparent communication, team cohesion, and strategic alignment across diverse geographic regions
- Furthermore, my collaboration with the Customer & Incentives (C&I) department in formulating and implementing competitive vehicle incentive schemes underscores my commitment to boosting sales figures and fortifying customer engagement and retention rates.
- Managed budgets effectively, ensuring optimal resource allocation for maximum return on investment.
Service Performance Manager
FORD MOTOR COMPANY
02.2021 - 10.2023
- Managed annual parts revenue of $400M across an 8-state region, comprising 205 dealers/accounts.
- Supervised 6 direct reports and coordinated marketing units and parts/services operations.
- Increased dealer participation in mobile service from 8 to 64 dealers.
- Developed and launched marketing campaigns, including a weekly contest featuring 1 of 250 dealers.
- Spearheaded the creation of a 16-week, Ford-branded technical training program in collaboration with Moore Tech, projecting a $170K labor gross per program graduate for dealers.
Service / Sales Zone Manager
Ford Motor Co.
Dallas, TX
08.2017 - 02.2021
- Collaborated with C-level leadership within dealerships, and coached executives and teams on best practices for tracking buy trends
- Developed targeted marketing campaigns/messages
- Forged strategic alliances to drive profitability for both stores and Ford.
Aftermarket Zone Manager
Ford Motor Co.
Dallas, TX
04.2015 - 08.2017
- Worked with Ford Authorized Distributors (FADs) to support business efforts relative to parts, logistics, returns, and account management to assist FADs to grow in Motor Craft space
- Engaged directly with Marketing team
- Evaluated business and partnered with independent distributor partners by supplying parts and assisting FADs to increase aftermarket presence
- Managed co-op marketing fund and led creation, deployment, and tracking of targeted marketing and advertising campaigns.
Wholesale Zone Manager
Ford Motor Co.
Atlanta, GA
04.2013 - 04.2015
- Improved dealers’ performance to deliver $150M+ in parts revenue, a $50M increase from the previous year.
- Developed a Mechanical Parts strategy, realizing a 15% to 18% increase in sales year-over-year.
- Improved customer satisfaction by addressing their concerns and swiftly resolving issues.
- Defined clear targets and objectives and communicated to other team members.
Process Improvement Facilitator
Maritz/General Motors
Lubbock, TX
11.2011 - 01.2013
- Conceptualized long-term business requirements and collected input from management regarding process improvement plans.
District Sales Manager
Raytheon/General Motors
Oklahoma City, OK
04.2007 - 11.2011
Education
Business Marketing - Marketing
McMurry University
Abilene, TX 08.2002 - 12.2006
Skills
- Driving business objectives and exceeding revenue goals by defining and executing marketing strategy and building tactical alliances with key stakeholders
- Achieve results quickly with strategic planning and business development expertise
- Improve customer experience and brand positioning through creative campaign creation and management
- Establish meaningful partnerships that add long-term value for all stakeholders involved
- Leverage public speaking competencies to reach new audiences at events or conferences
- Develop proven turnaround strategies to revitalize a struggling business or organization
- Sound Judgment
- Logistics
- Employee Recruitment
- Training Management
- Cultural Awareness
Websites
Timeline
Regional Director of Sales and Franchising
FORD MOTOR COMPANY
10.2023 - Current
Service Performance Manager
FORD MOTOR COMPANY
02.2021 - 10.2023
Service / Sales Zone Manager
Ford Motor Co.
08.2017 - 02.2021
Aftermarket Zone Manager
Ford Motor Co.
04.2015 - 08.2017
Wholesale Zone Manager
Ford Motor Co.
04.2013 - 04.2015
Process Improvement Facilitator
Maritz/General Motors
11.2011 - 01.2013
District Sales Manager
Raytheon/General Motors
04.2007 - 11.2011
Business Marketing - Marketing
McMurry University
08.2002 - 12.2006
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software Application
- Microsoft Office
- Word
- Excel
- PowerPoint
- Procreate
- Wix
- WordPress
- Salesforce
Achievements
- Won Ford’s “Zone Manager of the Year” award three consecutive times (2016 to 2018).
- Received the “Top Achiever Award” in 2016 and 2018.
- Achieved an outstanding record of performance and career advancement, including 4 promotions at Ford Motor Company.
- Generated annual revenues ranging from $80M to $300M+ as a top-performing sales and marketing strategist.
- Documented and resolved systems and reporting errors which led to correcting previously unaccounted revenue of $300 M