Mickey Peters
Gahanna,OH
Summary
Insightful digital marketer with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Effectively increases social media reach for sustained organic growth. Articulate communicator, natural leader and organized manager.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Marketing Director
SpecGrade LED
06.2020 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Collaborated with creative contractors to generate dynamic marketing content and communication tools for promotional campaigns.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Developed and presented yearly marketing plans and reports to CEO.
Digital Marketing Specialist
Nortek
01.2018 - 01.2020
- Management of 60+ social media channels including YouTube via HubSpot and Agorapulse
- Development of social media content for 12 brands including 2GIG, Mighty Mule, Numera, and SpeakerCraft
- Video content creation for internal and external audiences
- Provided support for email campaigns, landing pages, and workflows via HubSpot
Marketing Coordinator
S4i Systems
01.2015 - 06.2018
- Design and execution of complete digital marketing strategies for company product launches
- Management of social media strategies and email marketing campaigns
- Developed ads for IBM Magazine and eBooks with Adobe InDesign and Illustrator
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Development and creation of video content for website and YouTube channel
Marketing Coordinator
IBoss
02.2013 - 05.2016
- Scripted/Produced/Edited video content
- Coordinated email marketing campaigns
- Composed daily posts for social media and helped build corporate presence on LinkedIn, Facebook, Twitter, Instagram, YouTube, and Vimeo.
- Administered Sugar CRM and Marketing applications: Marketo and HubSpot
- Planned trade shows and vendor fairs for clients and partners to attend.
- Created press releases and announcements, newsletter articles and website copy.
- Working knowledge of Adobe Creative Suite, especially Premier Pro and After Effects
Education
Bachelor of Science - Communications: Film & Digital Media
Cleveland State University
Cleveland, OH 01.2010 - 05.2012
Skills
- Brand Development and Awareness
- Marketing Campaigns
- Content Development
- Digital Marketing
- Social Media Management
- Influencer Program Development
- Product Marketing
- Email Marketing
- Marketing Automation & Analytics
- Email Marketing
- Project Management
- Adobe Creative Suite
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Between two evils, I generally like to pick the one I never tried before.
Mae West
Timeline
Marketing Director
SpecGrade LED
06.2020 - Current
Digital Marketing Specialist
Nortek
01.2018 - 01.2020
Marketing Coordinator
S4i Systems
01.2015 - 06.2018
Marketing Coordinator
IBoss
02.2013 - 05.2016
Bachelor of Science - Communications: Film & Digital Media
Cleveland State University
01.2010 - 05.2012
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