Summary
Overview
Work History
Education
Skills
Websites
Section name
Timeline
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Mickey Rothenberg

Las Vegas,NV

Summary

Strategic and experienced professional with a proven track record in building and expanding markets. Skilled in making profitable decisions through a combination of intuition and data analysis. Extensive background in B2B sales and senior management within the Consumer Electronics, Audio, Battery Storage, IOT/Smart Home, and Appliances industries. Established strong relationships with key decision makers at major retailers like Amazon.com, Costco, Lowes, and Home Depot, as well as with 25 major distributors and top buying groups. Recognized authority on Ecommerce MAP and market controls, with a deep understanding of the critical elements for the success of high-end brands.

Overview

9
9
years of professional experience

Work History

Senior Director Sales/Channel Management USA

Mango Power Tech
Santa Clara, CA
12.2022 - Current
  • Conceived the go-to market strategy for an upstart Green Energy company
  • Leveraged my deep relationships to Secure 13.5M sales with these major Accounts:
  • Amazon Directly (Vendor Central )
  • Lowes
  • Nationwide Buying Group (6,000 + Retailers/Installers)
  • Powerhouse Alliance (13 Regional Distributors)
  • Powerplay National Consumer Electronics Distributor:
  • Krannich National Solar Distributor
  • Caribbean Distributor 13 Islands
  • Puerto Rico Distributor $1M +
  • Created all price sheets for multiple market channels including Installer, B2B, D2C, distributor, Retail
  • LFP Battery Storage for Home and Commercial Applications

Director Business Development

VOLT LIGHTING
01.2022 - 12.2022
  • Managed Portfolio $20m Installer accounts under the AMP brand of Lighting
  • Managed Internal Installer business strategy of 9,000+ contractors
  • Grew top Line Sales by $8.5M
  • Spearheaded New Product Development of Outdoor Speakers
  • High End Outdoor Lighting

Director Business Development

TUYA GLOBAL, INC (NYSE TUYA)
San Francisco, California
01.2021 - 12.2021
  • Responsible for Major new account acquisition for proprietary SMART Software and Hardware products. Categories include Smart Home, Smart Appliances, Smart Security, Smart Lights, Smart Audio
  • Landed Harman Consumer and B2B to develop SMART products for 2022. Projected $5M revenue
  • Landed Whirlpool China and Galanz, worlds largest manufacturer of Microwaves for exclusive SMART products and IOT provider: Projected Revenue $8M
  • Negotiate SMART products for AMAZON Basics division
  • Channel Manage our SMART Plugs and Smart Light partners to increase GP and revenue
  • Work with Electronics Distributors, Retailers, at all levels to sell in and sell through SMART products
  • SMART APPS for Smart Home, Audio, Lighting, Security, Appliances

Global Product Line Director Wireless Speakers, Portable, In Home and Related Technologies

MONSTER PRODUCTS INC.
Brisbane, California
02.2016 - 09.2018
  • Managed $30M division including Roadmap & Product Management of Monster Famous BLASTER SERIES of Blue Tooth Wireless Portable Speakers
  • Doubled pipeline sales in category to $50M Worldwide
  • Turned Division around from $2M loss to $ 1.2M Net profit in 18 months
  • Sell in of Custom Product Line to Sprint Communications, $14M sales
  • Worked with Amazon.com Alexa division to achieve approval for Monster and Amazon Alexa
  • Developed ground up Wireless speaker for Costco and secured $8M sales
  • Responsible to develop products, and marketing plan for Wireless Blue Tooth Speakers targeted to women under the banner "It's a Woman's World". Working with team for celebrity endorsement with Celine Dion for upcoming product launches. Preview at CES January 2017
  • Key relationships in all Consumer Electronic channels, Ecommerce, Mass market, Distributor, Buying Groups, High end, etc.
  • Division CEO responsible for global sales results, ideation, strategy, and bottom-line profit for all Wireless Speakers both portable Blue Tooth and Home WiFi/Blue tooth speakers. A soup to nuts job requiring a large diversity of hats and management skills. From product ideation, Roadmaps, product development, sales plans, Data Analytics, Distribution, marketing plans, pricing, and sales. Extremely adept working cross functionally with all levels of Team. VP Sales, VP Marketing, CFO, Senior Engineers, Graphic Designers, Industrial Designers, and data resources group. Work closely with Hong Kong/China product development team to determine speaker category projects and execute.

Director National Accounts

Whirlpool Appliances/GALANZ Division
Ridgefield, New Jersey
04.2019 - 01.2021
  • Sold and developed custom OEM Lime for Amazon.com Vendor Central.
  • Revenue $13M year 1
  • Sold and Managed Costco in store and Online business: 10.5M year 1
  • Sold Into Williams Sonoma
  • Developed Pricing strategies for multiple channels

Education

Bachelor of Science - Business and Accounting

State University of New York College At Oneonta
Oneonta, NY

Skills

  • Sales Management and Business Development
  • Audio/Consumer Electronics
  • Green Energy Battery Storage
  • Appliances
  • Custom Installer
  • Distribution
  • B2B, B2C, OEM, ODM
  • Ecommerce Sales Management B2C
  • Key Account Management
  • Sales Training
  • Revenue Growth
  • Team management

Section name

College Degrees in both Business and Accounting. State University New York, Oneonta

Timeline

Senior Director Sales/Channel Management USA

Mango Power Tech
12.2022 - Current

Director Business Development

VOLT LIGHTING
01.2022 - 12.2022

Director Business Development

TUYA GLOBAL, INC (NYSE TUYA)
01.2021 - 12.2021

Director National Accounts

Whirlpool Appliances/GALANZ Division
04.2019 - 01.2021

Global Product Line Director Wireless Speakers, Portable, In Home and Related Technologies

MONSTER PRODUCTS INC.
02.2016 - 09.2018

Bachelor of Science - Business and Accounting

State University of New York College At Oneonta

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