Micki Riley
Summary
Over 10 years of "Buy and Bill," biologic, pharmaceutical sales, and account management expertise. Proven track record of sales success, including multiple President's Club wins. Top performer with comprehensive experience in sales strategy, relationship management, and complex product knowledge. Skilled at identifying customer needs and providing tailored solutions that exceed expectations. Known for fostering long-term relationships with healthcare professionals, resulting in consistent sales growth and market penetration. Proven track record of driving revenue through strategic negotiations and persuasive communication skills.
Overview
25
25
years of professional experience
Work History
Strategic Account Manager
Averitas Pharma
Northeast Region, Pittsburgh, Philadelphia, Baltimore
08.2021 - 06.2025
- Delivered results driving sales of Qutenza within multiple hospital accounts, including Jefferson Health, WellSpan, UPMC, WVU, and Penn.
- Deep knowledge of regional and national payer policies.
- Performed business reviews with priority accounts, ensuring patient pull-through.
- Cultivated relationships with key decision-makers in IDNs, hospitals, and complex accounts.
- Delivered presentations at industry events showcasing company products and services.
- Identified new business opportunities to drive revenue growth.
- Managed the onboarding process for new accounts from initiation to completion, including revenue cycle management.
Key Account Manager
Averitas Pharma
Pittsburgh, PA
10.2020 - 08.2021
- Developed new accounts and drove utilization of Qutenza Topical System across PA, OH, and WV.
- Activated 20 physician accounts within geographic territory, achieving sales goal last quarter.
- Conducted analysis of payer markets, segmentation, and specialty pharmacy requirements for successful account activation.
- Promoted to Strategic Account Manager within Averitas.
Senior Sales Representative
Bioventus Global
Memphis, TN
03.2019 - 10.2020
- Primary responsibilities include: maintain current base as well as, open new accounts to grow Bioventus' Hyaluronic Acid portfolio: Durolane, Gelsyn3 and SupartzFX.
- Create contracts and pricing agreements with new accounts. Opened 25 new accounts last year.
- Finished 2019 at 106% to goal.
- Currently 132% to goal in the first two periods of the year, total HA Portfolio.
Musculoskeletal Business Manager
Flexion Therapeutics
Burlington, MA
10.2017 - 03.2019
- Launched Zilretta a 100% buy and bill product to multiple specialties including Orthopedic Surgeons, Rheumatologists and Pain Specialists in the Pittsburgh North geography.
- Exceeded yearly goal by 62%
- Successfully built new relationships in new specialties and single handedly worked to have Zilretta added to approved product list at AHN.
- Trained Physicians/medical staff on how to inject patients with Zilretta.
Specialty Immunology Sales Representative/Account Manager
Takeda Pharmaceuticals
Pittsburgh, PA
10.2015 - 10.2017
- Finished final semester 118% to goal #1 in the in the nation.
- Strategically manage account portfolio that has grown to $10 million in sales within two years.
- Working knowledge of Academic Centers and IDN's including, UPMC and WVU and Marshall University.
- Launched unique biologic to treat IBD and finished 600% to sales goal by creating a base of 35 writers within the first year.
- Partnering with Regional Access Manager, led physician advocacy campaign on behalf of patients with IBD to block restrictive policies twice with the areas largest payer Highmark.
- Established product on multiple formularies.
- Influenced largest IDN, UPMC and challenged its partnership with industry by establishing new learning opportunities for physicians.
Institutional Diabetes and Cardiovascular Care Representative
Takeda Pharmaceuticals
Pittsburgh, PA
04.2006 - 10.2015
- Marketed products to Endocrinologists and Cardiologists in Academic Centers, Community Hospitals, large Physician practices and Cardiac Cath Labs. Objective was to work with Cardiologists encouraging them to partner for continuity of patients Diabetes care.
- Accounts included UPMC and WVU.
- Consistently ranked in the top 10% of nation.
- Multiple sales award winner including prestigious Cresset Award 2009.
- Created unique sales training initiatives as an appointed field trainer.
- Appointed to Regional Advisory Board leading several initiatives including host to Senior Vice President's visit to Pittsburgh leading a Town Hall meeting.
Senior Diabetes Sales Specialist
Eli Lilly and Company
Pittsburgh, PA
09.2000 - 12.2005
- Successfully launched first GLP-1 analog Byetta finishing launch year in the top 5% in the nation.
- Communicated technical knowledge of Diabetes, Osteoporosis and Erectile Dysfunction Disease states to Pittsburgh East geography.
- Served as District Training Champion, Humalog Family Champion and Actos Product Champion.
- Successfully launched four new and first in class treatments including Byetta and Cialis.
- Ranked in top 10% in the nation for the Humalog Family, Actos and Byetta Product portfolio.
Education
Bachelor of Arts - English
Washington and Jefferson College
Thinking Into Results
Proctor Gallagher Institute
Challenger Sales Training
CEB
Skills
- Knowledge of a complex medical sales cycle
- Reimbursement analysis
- Medical Benefit/Buy and Bill Specialty Pharmacy Experience/Misc J Code
- Injectable/Infusible Sales Experience
- Mastery of multiple diseases and biologic/pharmaceutical products
- Account Management
- Customer Service
- Product Launch
- Patient Advocacy
- Consultative/Solution based sales approach
- Experience launching products within complex IDN's - UPMC, AHN, Cleveland Clinic and various archetypes
Community Service
- Member of CCFA
- American Diabetes Association
- Certified Spinning Instructor
- Regional Family YMCA of Laurel Highlands Membership Committee
Timeline
Strategic Account Manager
Averitas Pharma
08.2021 - 06.2025
Key Account Manager
Averitas Pharma
10.2020 - 08.2021
Senior Sales Representative
Bioventus Global
03.2019 - 10.2020
Musculoskeletal Business Manager
Flexion Therapeutics
10.2017 - 03.2019
Specialty Immunology Sales Representative/Account Manager
Takeda Pharmaceuticals
10.2015 - 10.2017
Institutional Diabetes and Cardiovascular Care Representative
Takeda Pharmaceuticals
04.2006 - 10.2015
Senior Diabetes Sales Specialist
Eli Lilly and Company
09.2000 - 12.2005
Bachelor of Arts - English
Washington and Jefferson College
Thinking Into Results
Proctor Gallagher Institute
Challenger Sales Training
CEB
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