MICO BARGO

Artificial Intelligence and Machine Learning (AI/ML)

• Developed and implemented an image generator app, resulting in 30% increase in productivity
• Define design strategy and craft visions for products and experiences
• Plan, execute, analyze, and synthesize user research to understand user needs, evaluate usability, and assess the value and impact of various solutions
• Apply both qualitative research methodologies, including in-depth interviews, co-creation, and concept evaluation
• Perform usability testing and collaborate design thinking workshops, including leading sessions and engaging with users and stakeholders

Quality Analytics

• Increase the number of users by 40% reaching 20 more global markets
• Improve application performance to 5-10x in user queries using SQL db
• Develop consistent, advanced data visualizations to establish and grow product brands
• Create prototypes, wireframes, sketches, journey maps, and other digital tools to improve product experiences and simplify complex problems
• Advocate for modernization of the design infrastructure using libraries like Angular Materials, Bootstrap, AG-Grid, Plotly, E-charts, and PrimeNG
• Lead end-to-end product design processes, and contribute to Data Science practice with human-centered approach to treat data as a rich and flexible ground for design across all Global Data Insights and Analytics portfolio
• Communicate with business stakeholders, product managers, data scientists, engineers to translate project requirements and business objectives into polished user interfaces

Home Relief

• Led a team of 4 UX designers to translate information architecture, navigation, and process flows into an easy-to-use solution
• Produced design mockups and prototypes to develop a mobile app that helps local displaced fire victims find a temporary home

Medline.io

• Created high-fidelity mockups for a website that connects medical supplies to frontline workers during the COVID-19 pandemic
• Conducted a run-through of current prototype to create a list of improvements for next iteration

RBN XFactor

• Redesign webpage that will enhance user experiences and improve site interactions

• Spearheaded the implementation of North America email build content process on Movable Ink platform, resulting in cost-savings of over 94k and improved change management workflow across all cross-functional teams
• Partnered with members of all functional teams – Creative, Marketing, Product Managers, and Digital Operations to drive operational excellence
• Managed standardized processes and best practices from initiation to completion in partnership with SMEs, including project scope, documentation, creative reviews, build process, QA, deadlines, and launch
• Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences
• Owned production of page content such as visuals and text copy to meet project specifications
• Resolved site and email obstacles through testing and iteration, prioritizing development methods to detect user pain points, recommending design changes and iterative updates
• Managed creative development and production of daily personalized email content and weekly site refreshes for US & Canada markets

• Increased web presence by 20% by analyzing web traffic metrics using Google Analytics, and suggested solutions to identify user behavioral patterns and trends in data
• Developed marketing campaigns and messaging to promote Genentech as a great place to work and communicate its unique culture
• Created and scheduled content, visual designs and periodic updates to company website using Google Sites, Adobe Photoshop, Canva and MailChimp to strengthen user engagement and increase online exposure
• Developed and collaborated in creation of project definition, strategy creation, and accountability of key talent brand marketing strategies, and innovation projects
• Completed full redesigns of existing site pages to improve navigation, enhance visuals and strengthen search engine rankings