Miehrit Kassa
Senior Marketing Manager
Brooklyn,NY
Summary
Talented Senior Marketing Manager and Copywriter with 8 years of experience developing creative concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences.
Overview
8
8
years of professional experience
20
20
MM+ Impressions per Campaign
2
2
Languages
Work History
Account Executive & Strategist
Team Friday
Los Angeles, CA
07.2021 - 07.2022
- Spearheaded every aspect of campaign process from pre-production to post-production, leading to 20MM+ impressions per campaign round.
- Negotiated sales deals between paid media vendors and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Contributed to the development and successful execution of marketing strategies, both digital and OOH.
- Created and executed a county-wide vaccination campaign and produced over 20 short-form interviews.
- Crafted reports with solutions for demo-specific outreach.
- Coordinated creative and practical talents involved in the campaign process.
- Communicated strategy & vision effectively to the client, and manage day-to-day client interface.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Communicated between internal and external stakeholders, clients and vendors.
Digital and Social Media Strategist
Team Friday
Los Angeles, CA
04.2017 - 07.2021
- Created, produced, and managed verbal content and visual elements for clients across various social media channels including Facebook, Instagram, Twitter & LinkedIn.
- Achieved and grew digital audience engagement on platforms on average by 40%.
- Oversaw execution of digital advertising campaigns, provided recap reports and presented renewal opportunities to clients.
- Organized and communicated the brand narrative effectively to intended audiences.
- Designed campaign performance reports interwoven with strategic insights.
- Generated and scheduled content calendars.
Copywriter
Freelance-writers
06.2015 - Current
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Improved click conversion rates with strategic creation of online advertisements.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote social media outreach posts on both informational and promotional topics.
- Sourced third-party content and contributions to incorporate diverse writing styles.
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
Copywriter and FOH Manager
Azla Vegan
Los Angeles, CA
04.2015 - 06.2016
- Produced verbal content to accompany visual elements for various marketing assets including but not limited to email newsletters, event descriptions, website content, social media captions, and company campaigns for all restaurant related business.
- Drove excellent customer service through coaching, role modeling and incorporating customer feedback to reinforce and improve quality of service.
- Supervised dining table set-up to prepare for diversity of event types, following strict service standards.
- Handled complaints, settled disputes and resolved grievances to maintain customer satisfaction.
- Resolved guests complaints while maintaining positive customer environment.
Merchandising Specialist
Banana Republic
Bellevue, WA
08.2013 - 06.2015
- Strategized and executed in-store presentation across 3 separate departments, including seasonal swaps and overnight stock replenishments.
- Supported annual sales goals of $7M and $10M respectively, as well as sales increases of 9% YTD.
- Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
- Optimized store displays and appearance via strategic merchandising.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Inspected merchandise for quality and arranged proper display location on floor.
- Communicated merchandising needs to store manager.
- Supplied daily support to Senior Merchandiser and management as needed.
- Answered customer questions regarding store merchandise, department information and pricing.
Education
Psychology & Sociology
BIOLA UNIVERSITY
08.2010 - 12.2012
Skills
Marketing communications expertise
Timeline
Account Executive & Strategist
Team Friday
07.2021 - 07.2022
Digital and Social Media Strategist
Team Friday
04.2017 - 07.2021
Copywriter
Freelance-writers
06.2015 - Current
Copywriter and FOH Manager
Azla Vegan
04.2015 - 06.2016
Merchandising Specialist
Banana Republic
08.2013 - 06.2015
Psychology & Sociology
BIOLA UNIVERSITY
08.2010 - 12.2012
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