Miguel A. Carranza
San Antonio,TX
Summary
I am seeking a position to leverage my multimedia experience and my store knowledge experience to create passionate, engaging, supportive multimedia training projects.
Overview
29
29
years of professional experience
Work History
Connections Specialist
H-E-B Grocery
08.2025 - Current
- Enhanced customer engagement through personalized service and product recommendations.
- Developed in-depth product knowledge to assist customers effectively and create customer loyalty.
- Assisted in the implementation of promotional strategies, resulting in increased visibility of promotional merchandise.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Engaged with customers to build rapport and loyalty.
- Developed personal recipes with promotional merchandise to demo and sell to customers .
- Responsible for ordering merchandise for kitchen and coolers.
- Followed daily detailed checklist for Kitchen, product merchandising and food safety.
- Fast paced environment, cooking , and serving customers
Connections Demo
H-E-B Grocery
05.2024 - 08.2025
- Worked effectively in fast-paced environment.
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated respect, friendliness and willingness to help wherever needed other partners and especially customers.
- Proven ability to learn quickly and adapt to new demos, cooking , sampling and selling.
- Developed and maintained working relationships other store departments.
Media Producer
H-E-B
06.2018 - 04.2024
- Responsible for working with the team on various productions for corporate initiatives
- Accountable for providing director with pre-production documents such as questions, scripts, shot list, and location details for productions
- Perform various roles from videographer, editor, voice over, etc. to help produce video content depending on production
- Assist the events team on live productions, shows summits, meetings & recognition awards
- Provide on-air talent for various virtual and live events
Video Production Specialist
H-E-B
09.2011 - 06.2018
- Responsible for managing all aspects of assigned productions (pre, post, and distribution)
- Collaborated with stakeholders for live productions, meetings and summits
- Created content for live productions – music, V/O, sound effects, graphics
- Coordinated with AV vendors to acquire services for live production
- Directed live productions, meetings & summits
- Maintained a strong relationship with internal departments, and regions
- Partnered with leadership for executive meetings
Production Specialist
H-E-B
03.1997 - 08.2011
- Responsible for overseeing the TV Production Studio
- TV camera operation for live & taped business television programs
- Edited video segments
- Managed company distribution of all video productions
- Coordinated with AV vendors for live productions, meetings & summits
- Directed live productions, meetings & summits
- Maintained a strong relationship with internal departments, and regions
- Provided TV news stories on demand to the Public Affairs Dept & company leadership
Education
Associate in Applied Science - Radio Television and Film
San Antonio College
San Antonio, TX01.2003
Skills
- Adobe Premier, Photoshop, After Effects, Pro Player, Prompter Pro
- Communication Skills
- Positive Engagement with Partners
- Skillful Interviewing
- Interpersonal Skills
- Voice and On-air Talent
- Sony FX6 camera
- Black Magic URSA
- Negotiation
- Collaboration
- Teamwork
2006 Spirit of H-E-B
Winner of the Spirit of H-E-B for Corporate Division.
Timeline
Connections Specialist
H-E-B Grocery
08.2025 - Current
Connections Demo
H-E-B Grocery
05.2024 - 08.2025
Media Producer
H-E-B
06.2018 - 04.2024
Video Production Specialist
H-E-B
09.2011 - 06.2018
Production Specialist
H-E-B
03.1997 - 08.2011
Associate in Applied Science - Radio Television and Film
San Antonio College