Miguel Balderas
Sacramento,CA
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
16
16
years of professional experience
Work History
Marketing Specialist
NorCal Holistics
05.2022 - Current
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Designed and implemented advertising and public relations activities.
Driver Sales Representative
NorCal Holistics
05.2022 - Current
- Maintained positive relationships with customers using good communication and follow-through abilities.
- Delivered top customer satisfaction, reviewing feedback closely, and addressing needs and requests of account holders.
- Determined best routes for driving to customer sites, accounting for such factors as weather and road construction.
- Displayed products properly at customer sites and according to company specifications and policies.
- Properly processed all sales transactions, achieving high levels of account growth and retention via quality deliverables.
- Analyzed sales and customer data to identify buying trends and offer recommendations.
- Delivered orders to customers to drive full satisfaction.
- Processed payments, made change, and provided receipts.
- Immediately addressed problems with customers to promote speedy resolution.
Project Estimator
United Rebar Inc
06.2007 - 10.2022
- Reviewed project plans and specifications to understand project requirements and accurately estimate cost and resources needed.
- Negotiated prices and terms with suppliers and vendors to secure best prices for materials and services.
- Participated in pre-bid meetings and site visits to understand project scope and identify potential issues or challenges.
- Analyzed and calculated field measurements, survey plans, and plot plans to create proposals and process work orders.
- Identified areas for cost saving to help increase profitability and lower client costs.
- Analyzed buildings to prepare estimates for retrofit construction projects.
- Attended project meetings to provide updates and insights on project costs.
Education
High School Diploma -
Highland Community Charter And Technical School
1333 Grand Ave, Sacramento CA 9583810.2023
Skills
- Promotional Planning
- Client Needs Assessment
- Branding
- Market Analysis
- Vendor Relations
- Communications Management
- Campaign Development
Languages
Spanish
Native or Bilingual
Timeline
Marketing Specialist
NorCal Holistics
05.2022 - Current
Driver Sales Representative
NorCal Holistics
05.2022 - Current
Project Estimator
United Rebar Inc
06.2007 - 10.2022
High School Diploma -
Highland Community Charter And Technical School