Experienced Sales & Distribution Management Professional with a demonstrated history of brand building in the beverage & CPG industry, creating strong relationships throughout the entire East Coast.
Overview
11
11
years of professional experience
Work History
Sales Execution Manager
Liquid Death
04.2024 - Current
Worked with 3 distributors (Eagle Brands, Double Eagle & Stephen's) to help execute sales plans in small format, large format and on premise accounts across all Dade & Broward county accounts.
Enhanced distributor efficiency by executing strategic plans, working closely with sales reps, team leaders and Key Account managers to better display our product in stores and increase sale volumes year by year.
Developed comprehensive project schedules for timely delivery, set up ride alongs with sales reps as well as territory leaders to increase visibility and brand awareness.
Improved team productivity with effective resource allocation of Point of sale, merch and deal loader to better leverage our in store influence.
Created comprehensive goals and incentives for both distributor partners and store and bar managers.
Achieved quarterly goals, coordinating with cross-functional teams.
Field Sales Manager
Liquid Death
05.2022 - 03.2024
Handled all field retail execution at small format, large format & on premise accounts across the entire NY metro area + Westchester.
Managed 3 distributor partners (Union Beer, AB-One NY & Dana) ensuring sales reps and team leaders executed planogrammed spaces as well as extra display spaces throughout all stores & venues.
Developed comprehensive project schedules for timely delivery.
Improved team productivity with effective resource allocation such as deal loaders and merch to help incentivize both our distributor reps as well as store managers.
Achieved quarterly goals, coordinating with cross-functional teams.
Field Sales Manager
Tea Brands for The Coca-Cola Company
08.2020 - 05.2022
Sales representative for Honest Tea, Gold Peak & Peace Tea
- work closely with our distributor partners at Liberty Coke to help drive sales volumes for our tea brands
- create incentives for our sales team and account managers to help motivate and push our brand exposure
- gain incremental space and execute small and large display spaces for our brands in both Future and Immediate consumption channels
- help manage a team of retail activation specialists to better target our efforts in the field
- report back in-store activity to our RSM as well as Liberty Coke DSMs, Directors and Key Account Executives
Area Sales Manager
SMASHMALLOW
03.2018 - 03.2020
Serving the Tri-State area, my role in the brand was to leverage my relationships and store support in order to negotiate and expand our store presence at large retailers, independent stores, drug channels, etc
My tasks included:
- Gaining extra shelf & display space
- Reporting back store sales & merchandising
- Working closely with distribution and brokerage teams
- Sampling and event ambassadorship
- Opening new accounts
- Executing marketing blitz plans at retailers outside of my local market
Account Manager
Optimus Natural Foods, LLC
08.2016 - 03.2018
Developed and implemented sales & merchandising plans to assist in the marketing and promotion at store level for top health-conscious & plant based food brands such as Siggis, Califia Farms, Perfect Bar, Rebel, Bare Snacks, International Harvest and others at key retailers in the Northeast region
Also helped to build relationships in other regions such as the North & Mid Atlantic
Utilities Worker
ABM
03.2014 - 12.2015
Maintained the upkeep of company facilities, repair broken equipment, inspect finished projects and comply with state health and safety regulations