Miguel Menichetti
Saint Cloud,FL
Summary
Successful and dynamic work history in Digital Marketing. Proficient skills and experience in Paid and Organic Search, SEO Audit, Lead Generation, Analytics, Ads Structure , Landing Page Optimization, and creative work. Out of the box problem solver, capable of meeting deadline under pressure. Detail oriented with exceptional communication skills (verbal/written) Biligual fluent English and Spanish.
Overview
6
6
years of professional experience
1
1
Certificate
Work History
My Own Website
Saint Cloud, FL
07.2024 - Current
- Build out new Google Ads Campaign utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match type, negative keywords, device segmentation, and extensions.
- Managed a Google Ads account to meet specific short-term optimization goals.
- Implement Proper Google Ads Account Structure, Increased Relevant Traffic through Keyword Analysis and Optimization with SEMrush.
- Used Analytics to Asses Visitor Behavior and make Adjustment to Paid Campaigns and Organic Search Strategies
- Built SEO-optimized websites. Did competitive keyword research with Semrush to determine rankability, find long-tail keywords, and new opportunities.
- On Page SEO Audit with Screwming Frog, Title Tags, Meta Description, Headers and Value Proposition, Run test of Broken Links and 404 pages
- Created SEO Optimized Content - Checked Keyword Density with Yoast SEO
- Optimized Landing Pages to improve Ad Quality Scores
- Basic WordPress knowledge, familiarity with plugins and CRM tools
- Basic HTML/CSS for customization
- Digital marketing for copywriting and SE- Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR, lower CPC, and increase conversions.
- Sample Google Ads Search Campaign Structure Spreadsheet,via Google Drive, Link of the website that I did. All Included in the Cover Letter.
Freelancer Digital Strategist
MENi TECH LLC BMW CONNECT
Miami, FL
05.2024 - Current
- Conducted a SEO Audit on the website using Screaming Frog and Semrush
- Buit Google Ads Search Campaign
- Conducted Keyword Research on Semrush Managed Google Tag Manager
- On-Page SEO Audit of the Website with Screaming Frog. Anslysis with Screaming Frog: Title Tags, Meta Description, Headers Tags.
- Run Test of Website Speed with Page Speed Insights
- Build out new Google Ads Campaign utilizing proper Google Ads Search Account structure and best practices. Implemented proper organization of ad groups, proper keyword match type, negative keywords, device segmentation and extensions
- Test Schema Markup with Rich Result Test
- Conducted Competitor Analysis testing Domain Authority Score, with MOZ
- Sample Google Ads Structure Spreadsheet and Sample SEO Audit of the Website via Google Drive, Included in the Cover Letter
Server
Corona Beach House
Miami, FL
12.2018 - Current
- Maintained knowledge of current menu items, garnishes, ingredients and preparation methods.
- Assisted in training new servers.
- Provided excellent customer service to ensure satisfaction.
- Greeted guests and provided menus.
Education
Semrush SEO Certified
SEMRUSH Academy08-2024
Google Ads Search Certified
Google Skillshop07-2024
Google Analytics Certified
Google Skillshop07-2024
Associate of Applied Science - Sales and Marketing Education
Universidad Nacional De Cuyo. ITU
Mendoza, Argentina01-2000
Skills
- Google Analytics
- Content Strategy
- Campaign optimization
- Customer Targeting
- Data Analytics
- Segmentation strategy development
- Competitive Analysis
- Market Research and Analysis
- Campaign Launch and Lifecycle Management
- SEO Strategies
- SEO strategy development
- Market Research
- Consumer Behavior Research
- Microsoft Office
- SEO/SEM strategies
- Online Media Campaigns
- SEO experience
- SEO proficiency
- Web development
- KPI understanding
- Data insight management
- ROI understanding
- User Intent Profiling
- Industry trend understanding
- Task Prioritization
- Goal Setting
Certification
Florida Real State LIcense
Timeline
My Own Website
07.2024 - Current
Freelancer Digital Strategist
MENi TECH LLC BMW CONNECT
05.2024 - Current
Server
Corona Beach House
12.2018 - Current
Semrush SEO Certified
Google Ads Search Certified
Google Analytics Certified
Associate of Applied Science - Sales and Marketing Education
Universidad Nacional De Cuyo. ITU
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