Miguel Rodriguez
New York,NY
Summary
Seasoned Marketing Director with background in creating and implementing strategic marketing plans. Strengths include ability to drive brand growth, develop innovative campaigns, and cultivate partnerships. Recognized for transforming business objectives into successful marketing initiatives. Made significant contributions to boosting company visibility and revenue in previous roles.
Overview
3
3
years of professional experience
Work History
Marketing Consultant
Colorway
Brooklyn, NY
04.2023 - Current
- Identified opportunities for outreach activities such as guest blogging or influencer marketing to boost website traffic from organic sources.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
- Researched industry trends, competitor activities, and best practices in influencer marketing.
- Sourced venues that met the needs of individual events while staying within budget constraints.
- Assessed event success and identified improvement areas through client feedback.
- Designed and maintained spreadsheets documenting vendor, facility and guest information.
Marketing Director
Pelle Pelle
New York, NY
08.2022 - Current
- Developed strategies for online visibility through SEO and SEM optimization techniques.
- Designed and produced marketing collateral for product launches and promotions.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Developed and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
- Coordinated events such as trade shows and conferences to promote products or services.
- Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
Owner
Hood Holidayz
New York, NY
01.2022 - Current
- Organized promotional events to promote new fashion lines.
- Recommended, selected and located merchandise based on customer desires.
- Collaborated with designers to create innovative designs that meet current market needs.
- Described merchandise and explained use, operation and care.
- Maintained up-to-date knowledge of emerging trends in the fashion industry.
- Structured HR consulting services to support clients during organizational developments and changes.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Education
Bachelor of Accounting - Business
Hunter College
New York, NYAssociate Business - Business Administration
Borough of Manhattan Community College
New York, NYSkills
- Special events planning
- Brand promotion
- Content scheduling
- Online presence monitoring
- Business development
- Photography and videography
- Campaign management
- Email marketing
- Team building
- Effective organization
Timeline
Marketing Consultant
Colorway
04.2023 - Current
Marketing Director
Pelle Pelle
08.2022 - Current
Owner
Hood Holidayz
01.2022 - Current
Bachelor of Accounting - Business
Hunter College
Associate Business - Business Administration
Borough of Manhattan Community College
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